There was a time when having a job meant having a job. Today, having a job is more like a temporary assignment. I’m not saying this is good or bad. My point is that in order to buttress your ability to make a living you need to see yourself as an entrepreneur - YOU, INC. - an entity that is self-dependent and always looking to add value to its “product line.” In this rapidly changing and increasingly demanding world, the only real safety net you have underneath you is what YOU, INC. can supply the marketplace. Your ability to survive and prosper depends upon your singular skill set, your knowledge and information, your network and access, and how you are perceived and believed. After watching survivors and succeeders for twenty-five years, and reading everything on the subject I coul...
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