Explore Manchester, CT
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages)
Comments 8
Before you sit down to eat turkey on Thanksgiving you may want to consider running in the 81th Annual Manchester Road Race, In Manchester, CT.  The Manchester Road Race takes place every Thanksgiving Day, and is one of  the last road races for the year in Connecticut.  The Manchester Road Race is also a great way to build up your appetite for the huge turkey dinner to follow. For more information on the 81th Annual Manchester Road Race, In Manchester, CT.  click here.  Below are the race details:   81th Annual Manchester Road Race  Main Street, Manchester, CT. Friday, November 23, 2017 at 10:00 a.m. Length of Course:  4.748 milesMax Number of Participants:  15,000Free Shuttle at Manchester Community College   *****************************************************************************...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages)
Comments 6
 Before you sit down to eat turkey on Thanksgiving you may want to consider running in the 80th Annual Manchester Road Race, In Manchester, CT.  The Manchester Road Race takes place every Thanksgiving Day, and is one of  the last road races for the year in Connecticut.  The Manchester Road Race is also a great way to build up your appetite for the huge turkey dinner to follow.For more information on the 80th Annual Manchester Road Race, In Manchester, CT.  click here.  Below are the race details: 80th Annual Manchester Road Race Main Street, Manchester, CT.Friday, November 24, 2016 at 10:00 a.m.Length of Course:  4.748 milesMax Number of Participants:  15,000Free Shuttle at Manchester Community College  ************************************************************************************...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages)
Comments 7
 One of my co-workers Sal Uccello in our IT Department will be one of the main stars in See Alice Run At The Little Theatre Of Manchester Evenings@7 On October 11th.   The Little Theatre Of Manchester Evenings@7 is located on 177 Hartford Road in Manchester, CT and the performance will take place in the Silk Room at Cheney Hall.See Alice Run is a colorful funny play about two very different brothers, Randy who is gay and Sherman who is the complete opposite.  Randy comes to the realizations that he and Sherman are the last two males in their family line, and one of them must have a child if the family name is to continue.  However, Randy is unable to produce children, so he talks Sherman into fathering a child.  But Sherman also has issues and needs medical assistance in order to produc...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 9
Well, this is just wild.Tomorrow (Saturday) morning at 6:40am, I'll be live in NYC on Fox and Friends.  How'd this happen?  Simple.  The power of writing.Last week, I wrote a piece that was published on New Boston Post Media: An Open Letter to College Crybabies from a CEO.  (Check it out.  You'll either love it or hate it - there is NO in between).Within hours, it went viral.  Millions of views later, the phone call came in from Fox News.The message, ladies and gentlemen of ActiveRain, is simple.  Keep writing.  You never know when it's going to explode. 
By Kyle Reyes
(The Silent Partner Marketing)
Comments 14
Public speaking.  It's something that sends chills down the spines of countless people.  And yet it's something that can be so massively powerful to build your business.I tell each and every one of our clients that you need to become a subject matter expert to effectively grow your brand.  Whether you're a real estate agent, a mortgage broker, a banker, an attorney or something else entirely...if you want to effectively build a brand around yourself, you need to showcase your expertise.So for those of you who are considering anything from launching a speaking circuit to running seminars for first time homebuyers - I want to leave you with a few tips.1.  Don't picture the audience in their underwear.  It's a pretty common recommendation.  But the reality of it is that whether you have ma...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 41
A few years ago, I was at a marketing strategy session with the owner of a restaurant group who is a client of ours.  He told me he wanted to run a special dinner where he taught his diners how to make his signature dishes. His manager looked at him like he was nuts. “Why the hell would you give away your secret recipe to everyone?” she asked. “It’s simple,” he said.  “Not everyone likes to cook.  And nobody does it as well as I do.” There was a tremendous lesson in this. A few weeks later, he saw the footage and pictures we shot at the event. “My God,” he said.  “That’s an incredible camera.” You’ve got to be kidding me.  He’s complimenting my gear? “Hey,” I said.  “Next time you cook a kick ass dish that you’ve slaved over for hours…I’ll point out what a great oven you have.” Talent. ...
By Lynn B. Friedman CRS Atlanta, GA 404-939-2727, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside)
Comments 15
Joe Petrowsky - Ask Joe for Mortgage Info And You'll Learn A Lot More  Talking with Joe Petrowsky is always pleasure for me. Doesn't happen often!  I must admit we keep different schedules. He's up early (and I mean EARLY) and I tend to stay up late. Sometimes our paths cross in the middle of the night!Probably I could start by telling you he is licensed to provide Mortgage Loans in seven different states. Joe offers his Clients loans including first mortgages, re-financing, remodel mortgages and more.Starting with a focus on New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont), Joe extended his Mortgage Services to New York and Florida. Guess he can head to Florida to work when it is too cold in New England! Together with Kyle Reyes - Joe sponsors We...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 15
You can all blame Joe Petrowsky for me being on AR.  Seriously.  Hold him entirely responsible.When you get over hating on the old bull, I want you to come hang out with us in what's going to be one of the best AR Meetups ever held.We're hosting it at The Innovation and Libation Lab on Thursday, January 28th from 2pm-5pm.  We're taking it to the next level with speakers and fresh baked goodies from Brown Sugar Catering.First up, Joe Petrowsky will be discussing networking your way to the top.Next, Manny Rivera will take on your website and how to mine it to close sales in 2016.Gail Petrowsky takes center stage next with the perspective of a life coach on growth hacking to make more money and help more people this year.Alison Podworsky is up after that taking on the topic of how to lever...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages)
Comments 6
 Before you sit down to eat turkey on Tomorrow you may want to consider running in the 79th Annual Manchester Road Race, In Manchester, CT.  The Manchester Road Race takes place every Thanksgiving Day, and is one of  the last road races for the year in Connecticut.  The Manchester Road Race is also a great way to build up your appetite for the huge turkey dinner to follow.Those interested in running in the 79th Annual Manchester Road Race, In Manchester, CT. should click here to find out more about registering for the race.  Below are the race details: 78th Annual Manchester Road Race Main Street, Manchester, CT.Friday, November 26, 2015 at 10:00 a.m.Length of Course:  4.748 milesMax Number of Participants:  15,000Free Shuttle at Manchester Community College  ***************************...
By Frances C. Rokicki, Broker-Mentor,CRS
(Fran Rokicki Realty, LLC)
Comments 3
Come and view this lovely home, set privately in a nice subdivision in Manchester!       $299,000 Move in for Christmas!  137 Kent Drive 4 bedroomsc/asecurity systemhuge, eat in kitchen w/granite counterslarge, formal dining room, w/oak flooring1st flr office or studyformal living room w/oak flooring1st floor family room w/stone fireplacenew carpetingmastersuite offers vaulted ceiling & jacuzzi tubfinished basementheated inground pool, w/slidetwo patioswrap decklarge parking area w/basketball hooptwo car garage    
By Kyle Reyes
(The Silent Partner Marketing)
Comments 14
In the world of real estate, there's a hell of a lot of noise.  Real estate agents try desperately to cut through that noise on social media.  One of the most common ways of doing it?  Tying in with a charitable cause.You see it all over the place "Keller Williams is proud to support Breast Cancer Awareness Month" and so on and so forth.The challenge is that for all of the good intentions, it's easy for your message to get lost in the noise of everyone talking.So how can you differentiate your company?  How do you cut through that noise on social media?Well, free beer tends to help.  Free beer and, of course, some creative marketing.Today is American Touch Tag day. Did you know that?  Yeah, neither did we.So when we heard about it, we figured we'd launch a fun little promotion on Facebo...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 107
You need to start blogging on Facebook.  Because the social media giant is launching a subtle war on Medium and LinkedIn Pulse.  And if they make it sexy enough, they just might win.It all goes back to the roots of Facebook – a little tool called Facebook notes.  It’s a tab that all but disappeared in recent years.  So why would they resurrect it now?Simply put, Facebook is looking to create an entire ecosystem and keep you in it.  Don’t believe me?       Look at how Facebook has gone after YouTube with video integration.        Let’s not forget their purchase of Instagram.        Then, of course, we’re seeing them slowly start rolling out Facebook Live which takes aim at Meerkat and Periscope.       Facebook’s hashtagging for categorization steals the concept right from Twitter. We see...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 43
 If you’re like many people, you’re on LinkedIn because someone at some point told you that you had to be.  But are you taking advantage of the free tools that are available to help build your brand?One of the biggest missed opportunities is something that you may not have ever heard of.It’s called the Social Selling Index.  It’s powerful.  It’s analytical.  Oh, and did I mention it’s free?Let’s break this down.  To simplify it, I want you all to think of it not from a sales perspective – but from an equity perspective: social equity.  The higher your social equity and influence, the greater the likelihood of you securing business. The Social Selling Index can be tough to measure....which is why LinkedIn rolled out this tool.  It gives users a score out of 100 based on 4 categories:    ...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 25
The movie “The Matrix” examined a concept that the world isn’t what we believe it is.  But what if I told you that the internet isn’t what you believe it is?   What if I told you that you only see the surface of the web…and that 96% of it is actually “dark”?  Would it surprise you?  Would it scare you?  Would you even care?You SHOULD care.  Because your marketing is no different.  Allow me to explain.I’m referring to the “dark web”.  The “dark web” makes up 96% of all content on the internet, but it cannot be indexed.  Which means you’ll never find it on Bing, Yahoo or of course Google.  So what is it?Depends on who you ask.  The media would have you believe that it’s where the vile of the earth resides, selling everything from cocaine to babies.  Many who use it suggest it’s the last h...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 36
My wife and I like to do our shopping on the weekend.  For some reason, that whole "working" thing tends to get in the way during the week.That's why it blows my mind how many businesses have hours that aren't just consumer unfriendly...they're flat out stupid.Ok, ok, you started your own business because you wanted to determine your future.  Great.  But guess what?  The whole 9-5 schedule thing is going to put you out of business.  And if you're stubborn enough to think that as a business owner you can decide 9-5 will be your hours no matter what, then perhaps you deserve to go out of business.First example: two weeks ago, on a Sunday, my wife and I were shopping for a vanity bathroom.  We couldn't go into any stores.  Why?  They were all closed on Sundays.  So we started shopping arou...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 16
Last weekend, my wife brought our family to a farm fair.  It was quintessential New England.  Cows.  Corn.  Arts and craft stands.I went up to one of the stands and ordered a medium sized bag of kettle corn. “That’ll be $7,” said the guy who handed me the bag.Seven bucks.  For a bag of popcorn.  Not like $7 is a big deal to me.  But man – this was a little farm stand.  It’s not like I was at the movies in NYC.Needless to say, the first couple of bites were a little salty to me…and it had nothing to do with the way the popcorn tasted.Seven.  Freaking.  Dollars.  For popcorn.“Honey, seven bucks!  Can you believe that?” I asked my wife.That’s when I saw an old man approach the stand.“How much for the kettle corn?” he asked.“$5 for the small.  $7 for the medium.  $9 for the large.”“Thank yo...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 27
PrologueMy male friends strongly urged me not to share this article.  They suggested it was the equivalent of poking an angry mother bear.My female friends, on the other hand, were surprisingly in support of it.So with that said, I'd encourage you to read this and REALLY understand the message before yelling at me.Mommy BloggersA couple of months ago, a female friend approached me.  She's a stay at home mom with a couple of kids.  She's an absolutely spectacular human being.  Not to minimize her husband's hard work, but let's be honest - she's the one raising the family.  She's got my utmost respect.She asked me if I'd be interested in sponsoring her daily post.  She explained to me that she's a mommy blogger on the verge of making it big.  She asked me to dissect what she was doing and...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 29
There are a lot of perks to running a corporation.  Dealing with lawyers?  That's NOT one of them.Don't get me wrong, all of the lawyers that we use are great.  They're wildly smart, incredibly knowledgeable and cool enough to join our management team for Happy Hour on a semi-regular basis.The problem is with their writing.  I'm constantly getting documents from them that I need to sign.  And I don't know what the HELL they are saying.It's not just the legal jargon.  It's the fact that the damn things are written in some kind of old English.  I have to hire a translator just to understand what I'm signing.Take, for example, this paragraph in a recent contract:Injunctive Relief. EMPLOYEE acknowledges and agrees that the remedies at law for any breach or threatened breach of any EMPLOYEE’...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 6
It's time for another episode of The Not-So-Silent Partner Marketing!  In Episode 13, here's what we're discussing:1.  Are you building your brand properly on social media?2.  Cell phone video vs. professional video - when should you use which to grow your business?3.  When you're on a tight timeline....should you go for quality content or quantity of content?Watch the episode ... or listen to it while driving.  Share your thoughts in the comments below - and your questions for our next episode.  We love video questions - but we'll take them all.  You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them.With the launch of this segment comes the launch of a new group - The Marketing Maniacs.  I invite anyone with any interest in marketin...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 22
It's time for another episode of The Not-So-Silent Partner Marketing!  In Episode 11, here's what we're discussing:1.  When To Hand Off The Reins Of Marketing. 2.  Having Your Own Domain.3.  How to Utilize A Website. Watch the episode ... or listen to it while driving.  Share your thoughts in the comments below - and your questions for our next episode.  We love video questions - but we'll take them all.  You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them.With the launch of this segment comes the launch of a new group - The Marketing Maniacs.  I invite anyone with any interest in marketing their businesses to join us.  Share with us your ideas...your questions...your stories...and your headaches.  Let's all learn...and let's all t...

Manchester, CT Real Estate Professionals