To Paint or Not to Paint? That Is the Question asked by a housing provider in Tracy, CA.  He reached out to as property managers at Crown Key Realty,Inc (CKRPM)For seasoned investors, this one’s easy:You paint when you turn a unit. Period.But when you’re managing a large portfolio (like we do at Crown Key Realty), it’s not always black and white. Wall condition, age, texture, color, square footage, trim details—it all varies. Add to that a wide range of investor goals and budgets, and suddenly, painting becomes one of the most subjective decisions we make during a turnover.So, how do we handle it?Here’s our philosophy—simple, strategic, and effective:✅ Paint condition directly impacts rent and time on market.If the walls look tired, the unit sits. If they shine, it rents faster—and ofte... 07/10/2025