Whew, it's been a while. I had to dust off the spotlights!Let me take you to The Wine Company and introduce you to Jim Lilly. Jim opened the first Wine Company store in 2004 in Temecula's Tower Plaza. This November, he moved into a brand new location in Margarita Crossings, a new center that also has an Olive Garden and several boutique stores. Jim's interest in wine began in the 80's while he was in the restaurant business at Velvet Turtle. His passion drove him to become a self taught wine aficionado.Jim opened The Wine Company because of his desire to bring top shelf wines to residents of the Temecula Valley without them having to drive an hour or more. He believes wine shouldn't be pretentious and his aim is to take the "stuffiness" out of wine.Stop by and say hi to Jim, Pauline or ...
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