Likeability is a subjective term. Who’s likeable and how important is it? According to Best selling author and psychologist, Richard Wiseman, in his book "59 Seconds: Think a Little, Change a Lot", 30 years of research says it doesn't always come down to qualifications, experience, education or a host of other criteria. Often times. it comes down to likeability. Likeability has also been linked to the success of presidential candidates in a presidential race (as predicted in Gallup poll). Likeable people are reported to be far less likely to get a divorce, or be sued by malpractice. Likeable people are easier to work with and trusted more. So instead of cutting your commission or adding even more designations behind your name to get business, you may want to try being irresistibly pe...
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