The Californian, located at 10800 Wilshire Blvd, Los Angeles, CA  between Westwood Blvd & Beverly Glen Blvd. One of the most sought after full service buildings is the Californian in the Wilshire Corridor. It was built in 2006, has spectacular city, mountain and ocean views, depending which unit you are considering. The living square feet varies from 2600 to 6500 depending on the floor you are interested or the Penthouse. There is a temperature controlled wine storage for each unit. There is controlled access with elevator directly arriving into a private foyer. The building has 24 hr valet & Concierge Service, a banquet room, screening room and a conference room to name a few. In addition there is an exercise room, pool with private cabanas and a spa. Currently there are only a few uni... 07/02/2012

Did you know that today was “National Best Friends Day”? Unfortunately, I did not know this valuable nugget of information, so I will have to reach out to my best friends tomorrow. Since they are my best friends, I am sure they will understand. After all they did not call or email me today, so the odds are good they did not know it either. Since this information was on the internet today, I started pondering about this. Why did this fact been only published today? After all, the word could have been put out a few days earlier and we could have reached out to our “Best Friends” in time. Then again this made me think, who decides what will be a “National Day”? We have 365 Days in a Year, so why don’t we have a Calendar that lists what every day represents? Why there is not a website what ... 06/08/2012

Westwood- Century City Condominium Market Report for December 2011 As we closed this challenging year in Real Estate and in the overall Economy, I am truly glad we can start a New Year. So let’s review, we had the fear of a double dip recession, European crisis in Italy, Greece, Portugal to name a few. Then we had the Japanese Tsunami and the various other catastrophes around the world. All this has impacted the housing market. Let’s keep in mind that the debt crisis at home and in Europe will continue to linger on in 2012. Ironically this volatile economic environment will push investors into the Real Estate Market. I anticipate this migration to the “safety” of “Real Estate Investments” in the coming year of 2012.   The good news Fannie Mae & Freddie Mac will continue to guarantee ne... 01/06/2012

Century City Condominium Market Report for the month of November 2011 Here we are, the last month of the year is just buzzing by. So let’s look how the November real estate activity fared comparatively.  The month has been quite mixed with good news and bad news. Every time I looked on the internet I either saw that there was bad economic news in Italy, Spain, Ireland and Portugal or there was good news that Germany will help out the European Financial Crisis. This roller coaster good news, bad news in my opinion is manipulating the World Economy… Sadly not in a good way… this is creating insecurities all over the Globe. The Stock Market responds to the headlines instead to the “researched facts”. This volatility is affecting the housing market as well. I have noticed that only the savv... 12/05/2011

Make your house come alive with a cinematic virtual tour of your real estate listing! Let RadiceFilm offers home video tours shot in full 1080p on Canon EOS systems. Our real estate photography is shot with the use of strobes and HDR post-processing techniques for stunning high resolution imagery that is sure to display your listing in the best light possible. Contact us today and let us help make your listing come alive! 551 Doris Drive (Updated) from Cameron Radice on Vimeo. 11/08/2011

The Century City Condominium Market Report for the Month of October 2011 The Global Economic volatility continues and Europe’s problems are visiting every part of the world. The roller coaster ride of will China bail out Europe or not and will Greece take the offer of saving their as well as the rest of the Global economies or will they turn it down? It was a busy month for all. Hence if you are an investor would you want to invest in Europe and specifically Greece? The answer is clear to me, if you are an investor you need to do your homework, since there is a very fertile ground right now for the Bernie Madoff’s style Ponzi schemes.   Once you do your Homework, the answer will be clear and you will discover that this is a good time to buy Real Estate in the greater Los Angeles area. I... 11/06/2011

  How long has it been since you updated your business card? If your current card displays a picture that was several hairstyles ago, it might be time to freshen up your business portraits and your brand!  Let Radicefilm help take your business card from drab to fab!Your business pictures are often the first introduction you will make to a client.  Why settle for the standard head shot when you can opt for a unique photo that captures your personality!  Let RadiceFilm take those same old tired business portraits and turn them into a creative design that stands out from the crowd.  In this competitive business world, let us give you the edge! 10/11/2011

New Developments: Fed Sues Big US Banks over Risky mortgages. Did you hear about it?  According to the Associated Press the Federal Government submitted a number of lawsuits. Quietly under the radar the Government sued 17 financial firms which included many of the largest US Banks. The Lawsuits were filed this past Friday before the long Labor Day weekend, by the Federal Housing Finance Agency which oversees Fannie Mae and Freddie Mac. The 17 institutions affected by this lawsuit are in alphabetic order: Ally Financial Inc (formerly known as GMAC), Bank of America, Barclays Bank, Citigroup Inc, Countrywide Financial Corp, Credit Suisse Holdings Inc., Deutsche Bank AG, First Horizon National Corp., General Electric Co., Goldman Sachs & Co. and its financial unit First Franklin Financial ... 09/04/2011

What is your favorite Marketing Moment? Here is mine in Century City,CA. I had these benches as advertisements at all major intersections. These happen to be on Santa Monica Boulevard in front of 10100 Avenue of the Stars. Near luxury condominiums from a price point of $400,000 to $20,000,000. I had about five of them marking my territory. Attorneys, Asset Managers and anyone who passed by saw them.  I look back fondly at this pictures.    My parents and my in-laws loved it. These were Bench Advertisements in Century City,CA. Did I get business? Nothing tangible, lot's of calls from clients who knew me.  Realtors who were looking for me they could conveniently reach out to me. Late night drunks, lonely women. Needless to say I look back fondly at this Marketing Moment. Let me know what ... 08/26/2011

    Malibu Real Estate Partners   Bobby Lehmkuhl & Danielle Dutcher 23805 Stuart Ranch Road, Suite 150 Malibu, CA 90265 310.456.3655 / F 218.2117 www.4Malibu.com                         FOR LEASE - Fully Furnished, Short-Term/Long Term - Vacation Rental 2160 Century Park E., #910, Century City Not in the MLS 1B/1B $3,000/mth         This large one bedroom condo is centrally located near Beverly Hills, Westwood, banks, city parks, movies, dining, shopping centers and much more.  The full service luxury building offers many amenities, such as a 24-hour valet service, doorman, security, business center, fitness center, tennis court, guest parking, his and hers saunas, a year-round heated Olympic sized pool and acres of lawns and gardens. The hallways and lobby were recently remodeled. See ... 08/10/2011

If you are buying a condo in Century City let’s see what is available for purchase. Century City condos for sale right now, run from $272,000 for a 1 bed, 1 bath, 500 sq. ft. unit at Century Park East to $8 million for a 4 bed 5.5 bath, 4,497 sq. ft. unit at The Century. (Century Park East has not been featured in this blog at this point because of the pending assessment still required to be paid off on each unit.) Here is a breakdown of Century City condos for sale by price: Under $500,000 Century Park East – 6 units Century Towers - 2 units $500,000 to $1 million Century Park East – 7 units Century Woods – 2 units Park Place – 9 units Century Hill – 3 units Century Towers – 5 units $1 million to $2 million Le Parc – 8 units Century Park East – 2 units Park Place – 1 unit Century Hill... 06/27/2011

We love the concept of niche marketing.  Specialization is a great way to differentiate you in the marketplace, whether you are selling luxury real estate, or any type of real estate.  It is also easy for someone to refer you to their friends and acquaintances.  For example, a niche in real estate is equestrian.  On the Language of Luxury Group on LinkedIn, we have an equestrian group We recently had dinner at Obika restaurant in Century City.  What attracted us?  The niche—Obika bills itself as a mozzarella bar- (Mozzarella did Buffala Campana) flown in three times a week from cheese makers who use organic Buffalo milk.  Their charcuterie (salami, prosciutto, ham) is also imported from Italy and is of the highest quality. Other fresh ingredients used in the restaurant are provided by ... 05/20/2011

  As a luxury real estate marketing professional, imitation of the market leader is definitely not a viable brand strategy for the challenger. It becomes a case of “Monkey see, Monkey do”. Imitation may be the sincerest form of flattery, but it will not result in increased market share. On a recent trip to Los Angeles, we stopped by our favorite shopping center in Century City adjacent to Beverly Hills.  This is an outdoor mall with movie theaters, restaurants, department stores, boutique stores, and electronic equipment stores.  The mall is situated between several high rise office buildings with walkways and bridges over the streets that bring a constant flow of people to the center.  As we were walking along checking out the latest and greatest we passed the Apple store that was pack... 05/18/2011

We have submitted an Offer on this home, why do we not get a response? I have been asked this question by many buyers: We have submitted an Offer on this home, why do we not get a response? I find this question a difficult one to answer, in light of the fact, that we have included a copy of the earnest money check, the proof of funds and it was a reasonable offer taking into consideration the condition of the home. Also it is disappointing, since we took into consideration the active, pending as well as the recently sold homes in the neighborhood. The Offer was not a ‘low ball offer' I called the Agent; got voice mail, and then I sent the Agent an e-mail and did not get a response. Waited a few hours and repeated the above two again without results. The following day tried again without... 02/02/2011

Century City Condominium Market Report for the MOnth of November 2010. The long awaited November Condominium Market Report for Century City, CA is finally here. As some of you know I have and am out of the country as this is being written. I have noticed there was a huge drop from the Active Listings from the Previous Month. I was quite surprised we went from 291 to 249 this has been a downward trend for the past two months. Part of it is cyclical due to the winter sales cycle, fewer sellers place their homes on the market, part of it due to the home that the New Year will bring renewed confidence and sellers are holding off with marketing their homes. Interestingly there has been a drop in the Properties Accepting Backup Offers; we went from 31 to 0. This is a noteworthy number, since ... 12/13/2010

 Century City Condominium Market Report for October 2010. I cannot believe how fast the month has started out.  Everyone I talk to is busy, listing presentations, negotiating offers. I suspect now that the elections are over, people are focusing on buying. Now let us look at the numbers for October and see how they compared to September. The Century City Condominiums that were for Sale, Available dropped from 307 from the previous month to 291 Active Listings. The properties that are accepting Backup offers increased from 27 to 31. This is quite an increase, the indication is an increase in buyers prepared to purchase now rather than later. There are 5 properties on hold  this is where there are 5 properties that have accepted offers, but the property is in Short Sale and needs Lender A... 11/04/2010

Another closed deal success story through ActiveRain...................... Back in March of this year, I was contacted by fellow ActiveRain member Gretchen Hughes. She had a client that had a condo in Westwood/Century City area that they wanted to short sale. It wasn't easy. The condo was tenant-occupied and I needed to help the tenant find a new place to live while I was mitigating the short sale. There were two lenders on the property. We actually got into escrow and as soon as received the 2nd approval, the buyer was trying to re-negotitate the deal and ended up cancelling escrow. I ended up finding another buyer who was all cash.  I was able to get all new approvals and get the short sale closed.  We closed escrow a couple of weeks ago. Gretchen was very supportive throughout the pr... 08/18/2010

Century City, CA Condominium Market Report June 2010.The month of June is now in the history books, so let us look at how it fared overall. There have been a lot of people looking and cautiously waiting how the Real Estate Market will fare due to the Tax Credit's disappearance. So let us look at the numbers. The Active listings inventory has increased from 277 the previous month to 293. I find this as a positive, because this will keep sellers pricing the properties correctly in order that they could sell their Condominiums and at the same time, this will give more choices to buyers. This ultimately will lead to a purchase, because the inventory is not limited and the likely hood is higher that the buyer will find his criteria easier. The Condominiums which are in Escrow have increased ... 07/09/2010

Century City Condos - Century City Realtor - 90067 Condos 2055 Avenue Of The Stars, Los Angeles, CA 90067 The Century New ultra-luxury condo high-rise. Designed by world-renowned Robert A.M. Stern Architects. Full service luxury tower with pool, fitness center, screening room, private dining room, and wine storage rooms. Year Built: 2010 No. of Units: 140 units - 42 story building Unit Sizes: 2, 3, & 4 Bedroom units Record Sale Price: $12,200,000 (closed escrow - 5/21/2010) Stewart Penn - Realtor for condos, lofts & single family homes in Los Angeles, Beverly Hills, Bel Air, Santa Monica, Malibu, Brentwood, Century City, Westwood, Beverly Center, Miracle Mile, West Hollywood, Sunset Strip, Hollywood Hills, Hancock Park, Sherman Oaks, Studio City and throughout the greater Los Angeles a... 06/05/2010

2220-2222 Avenue Of The Stars, Los Angeles, CA 90067 Century Towers Full service high-rise in premier Century City location, featuring pool, fitness center and tennis courts. Year Built: 1964 No. of Units: 331 Units - 28 story building Unit Sizes: 1, 2, 3, & 4 Bedroom units Record Sale Price: $2,350,000 (12/9/2005) Stewart Penn - Century City Realtor For further information, please contact: Stewart Penn - Realtor/Broker - Los Angeles Condo Specialist 06/05/2010