Why do so many Real Estate Agents Fail?
By Regina P. Brown, M.B.A., Broker, Instructor
(MBA Broker Consultants)
I am always surprised at how few real estate agents attend their weekly MLS marketing meetings. I guesstimate that only about 2% of the MLS members show up to the sales meetings each week. Why? Some real estate agents have “real” jobs and can’t attend the weekday meetings. Some don’t understand the value. Others are too lazy, or apathetic. Those figures are a very disappointing commentary on the professionalism of our industry. I’ve heard that 5% of licensed real estate agents are closing 95% of the real estate transactions in our market place. Egad! I didn’t realize that the stats were so drastic. California had approximately 500,000 (1/2 million) real estate licensees, last time I checked the DRE records. How many of these licensees are actually earning a profit that is equi...