Selling a Luxury Home - Part 2 - A State of Mind
By Gene Riemenschneider, Turning Houses into Homes
(Home Point Real Estate)
Selling a Luxury Home - Part 2 - A State of Mind In Selling a Luxury Home - Part 1 - Defined I went over some of the things that defined a Luxury Home. One of the biggest issues with Luxury Homes is State of Mind. People that are shopping for a Luxury Home are looking for Status, Maybe Uniqueness, and well Luxury. A big part of Selling a Luxury Home, or Elevating a Home to Luxury Status is Presentation or Having a Luxury State of Mind. I want to use some examples from our celebrity culture. Even if we do not like to admit it we put a premium on appearance in our culture; especially in the Entertainment Culture: Oprah is one person that comes to my mind, she has struggled with her weight publicly in a culture that demands thin, especially from women. But she always carries herself ...
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