By Robert Foust, North Orange County | Fullerton Real Estate | Brea
(Foust Team Real Estate Sales, Master Certified Negotiation Expert)
I have to say that answering the phone is the real key. Clients today want instant answers and not to leave a message. I know it is hard, but seriously if you don't answer the phone someone will. And that someone will get the customers, it's that simple. More and more today clients will not wait for call backs - they will just "google" someone else -- that will be your loss. The day of callbacks is gone for 80-90% of the public. I'm not saying that it is right or fair, just the facts of life.