Time to Rethink Sales Presentations?
By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Coming into the real estate industry, I was familiar with sales presentations. My past standard of practice was always to lean toward the facts and by having the presentation be educational. This approach allowed me to build trust especially if the potential client had shared previous negative experiences with other sales people.Entering this new industry, I read a lot about sales presentations. Most of these article focuses on glamour, glitz and all about the real estate agent saying “Look at me, I am wonderful.” The presentations were truly marketing marvels, but for me lacked data, facts, authenticity and differentiation. What I did over the course of several years was to create a “presentation packet” which I now just refer to as the packet. I purchased the old school 3 prong fol...
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