Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes)

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Rainmaker
889,171
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

The Medford Team has used customized cloth shopping bags for several years. Yes...generic, unmeasurable advertising. Not everything has to have an ROI.

Jul 27, 2021 02:45 PM
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Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Hi Will, a lot of people use these when shopping. I would forget to put them back in my car once unloading at home. Plastic bags are still allowed here. 

Not sure you would have a good ROI!

Jul 27, 2021 02:17 PM
Rainmaker
5,497,101
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will,

We did that for some of our clients.  However, it has to look REALLY GOOD!  Did it work?  Maybe in some areas it will.  Most states have had this is effect for years now.  Our Albertson's was the first to do that than Santa Barbara made it effective through the cities.  I would think it would be too late in states that have ecologically minded for a long, long time.  A

Jul 27, 2021 12:33 PM
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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Same category as ball point pens, refrigerator magnets, etc.  Except that getting an ROI might be a challenge.  As others pointed out, those bags are expensive. 

 

And as Ron and Alexandra Seigel "A" and Richie Alan Naggar  said, the bags need to look really good.  At a trade show I once got a bag from a national marketing company.   That bag was really flimsy and did not reflect well on that company.  On the contrary, I still have a couple of "Trulia" bags that look very sharp and professional.

Jul 27, 2021 03:28 PM
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

It is not something I would do, Will Hamm 

A nice sturdy bag would be a good gift yet for marketing, likely no return on the investment. 

Jul 27, 2021 02:22 PM
Rainmaker
879,341
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

What is the goal?
A gift to your sphere?
A CTA to those who may see the bag for the moments it's in plain sight?
Where it will be may be seen greatly influences the message on the bag. From the end of the check-out to the boot of the ride really provides little opportunity for a message to get out.
So, maybe a bigger better beach/park bag is a better choice. A knap-sack for instance, will be visible for a much longer period of time. A graphic of a 'magic square' with the CTA to discover more magic.

Jul 27, 2021 12:38 PM
Rainmaker
2,632,109
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Good idea but expensive. My bank had some made with their name on it and in a bright blue. They were too small and the straps looked weak.  I never looked at their logo but I did remember I got them from them. So a sturdy bag would be appreciated and remembered. What to put on the bag reminds me of nice polo-type shirts that have logo on them. I like a plain shirt minus the logo and dont buy them for that reason. Its my shirt not your billboard.  So it is with the bag. Also, I question the hard return on investment. 

Jul 27, 2021 02:06 PM
Rainmaker
758,996
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Like anything with our name on it (outside of a contract), the ROI is branding.  Consistency and layering and people know who you are.  I have reusable bags with my name on them.  This week a received a pic of it being used on a beach in Aruba.  I've had clients post a picture of theirs at work noting how handy it is.  So what?  WELL...  who is top of mind for them and their contacts when the topic of real estate comes up?  Me.  That's the ROI.  ;)

Jul 28, 2021 04:46 AM
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883,801
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I have done it and people love it!

Big canvas bags that comfortably fit on the shoulder. I need to do those again.

Client gifts. Too pricey to hand out to everyone.

Jul 28, 2021 04:45 AM
Rainmaker
1,376,983
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Most people don't pay attention to what's on the bag.  They are mostly balled up or shoved to the bottom of the cart until needed.  At least in my experience.  I've had some very "provacative" ones over the years that Commifornia has been doing this B.S. (such as the Royal Couple right after the wedding, the FBI logo) and only once did I get any comments.  It was on the British one at a British food store.

Jul 27, 2021 03:52 PM
Rainmaker
3,410,917
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Hello Will Hamm it depends on the area, but it might be a good idea.

Jul 27, 2021 02:45 PM
Rainmaker
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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

We are still not using recyclable bags during the pandemic. I would not do it & yes how would you know if it's working?

Jul 27, 2021 01:46 PM
Rainmaker
953,021
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Paper and plastic are still available here at no charge. Reusable bags were only seen occasionally before the pandemic then stores banned them. It is still not recommended to use them and will probably be a long time before they are used again. I have never been a fan of them in general and less so for advertising. Your marketing dollars can be spent in better places that will provide more exposure and ROI.

 

Jul 27, 2021 06:48 PM
Rainmaker
637,462
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

I put that in the same category as buying a spot on the shopping cart and it's not worth my marketing dollars.

Jul 27, 2021 01:12 PM
Rainmaker
4,132,150
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Kathleen Daniels, Probate & Trust Specialist summed it up concisely for me!

Jul 28, 2021 04:16 AM
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Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I am sure people will appreciate them, however they are very expensive from a roi point of view.

Jul 27, 2021 10:09 PM
Rainmaker
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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

If it's a quality bag, it's expensive and how would you measure ROI or decide whom to give them to? Personally, I hate using anything that advertises something... so I have bags in my car, but they are anonymous. Reusables were banned during the pandemic... not sure what the status of them is now. We have both plastic and paper options here at no cost. I can see where a nice bag would provide some type of top of mind awareness for those who know you... as for the rest... not so much.

Jul 28, 2021 05:27 AM
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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

If they're going to reinstate the ban on single-use grocery bags, I may buy myself a little utility cart and do away with the bag issue completely. 

Jul 28, 2021 06:57 AM
Rainmaker
3,527,310
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I was given a couple of free bags from different grocery stores and I use them for my weekly shopping.  I like not having a bunch of bags to throw away.

Jul 28, 2021 05:57 AM
Rainmaker
536,434
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

It is a nice gift for clients and or sphere but need to do an upgrade to a good size qualty bag. Too expensive and little to no ROI for general marketing reach.

Jul 28, 2021 08:52 AM
Rainmaker
641,695
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Will Hamm like @Cara Riley suggested yesterday, focus on a future need.  A byline like "Ask me why you should remodel your basement today 2021".  Also like the larger square bags.  The black ones are classy with logos for branding but I would go with a byline for a CTA😎

Jul 28, 2021 07:16 AM
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815,742
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

A nice, discreet design might work for name recognition if you gave those out to your clients.

Jul 30, 2021 05:47 AM
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544,900
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

I reuse cloth bags we were given two years ago.  I have forgotten who provided them, although they are branded!  

Jul 29, 2021 10:54 AM
Rainmaker
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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh I used to do this for my flooring business - purple bags w/ logo.  We woul give customers a free hardwood cleaniing product and instructions within them. The cleaning product also had a sticker w/ logo and phone number.  We did get more repeat customers over time, but hard to tell if that was from this...except a few people told us that's how they found our phone number.

Others would find it just by typing debbie+floorinng into google.

Jul 29, 2021 05:36 AM
Rainmaker
693,602
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Will, I don't see it as a good ROI. Our grocery stores were giving bags away many years ago, we have a ton of reuseable bags and half the time forget them in the car. 

Jul 28, 2021 06:18 PM
Rainmaker
6,509,649
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Save your money for more effective marketing opportunities. 

Jul 28, 2021 09:48 AM