Fred Griffin Florida Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate)

Spam prevention
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

I give my sellers all the information I have received. The decision is theirs to make.

Jun 28, 2021 07:04 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I present what information I have. I haven't found my sellers not choosing an offer because of relaying some background information about prospective buyers, except in the case of veterans... I have found that many of my clients love being able to sell their home to a veteran if all other aspects of the offer are similar to other offers we receive. If I receive a "love" letter I ask my clients if they want to see it and explain the issues around them.

Jun 29, 2021 05:23 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

In commercial sales, the sellers do not really care who the buyers are!  However when it comes to leasing office or retail space, they do want to know about the companies and the retailers.  They want to be assured that the business is viable and they will be able to pay the monthly lease on time and last.  A

Jun 28, 2021 09:28 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

With the fair houng class I took for CEU, they mentioned these Buyer Love letters that can be an issue with all the "classes" of fair housing act  laws, so be careful. Some states have more classes than these basic 7. If one is appealing to  a seller to select a contract based by humanizing on one of these classes with a photo or reference in a letter it can be a violation.


The Fair Housing Act prohibits discrimination in housing based on the follow seven factors:

  1. Color
  2. Disability
  3. Familial status (i.e., having children under 18 in a household, including pregnant women) 
  4. National origin
  5. Race
  6. Religion
  7. Sex
Jun 28, 2021 07:27 PM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I do not bring up things like that shared by buyer agents, but I will share letters addressed to them.

Jun 28, 2021 07:24 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Based upon the lengthy conversation I had with my risk management attorney regarding this subject matter, I would:

First, remind the seller of the conversation we had about receiving any personal information about the buyers. 

Ask if there is a change in their decision not to receive any.

If no change, then I proceed with the offers only. 

If there is a change, I would discuss again the recommendations of my risk management attorney. If the seller still wants to change,  I would document, amend the provision in the listing agreement that says no personal information,  have the seller sign it, then proceed to share the information. 

I am risk-averse.  I understand the subconscious as well as the conscious mind and how influence works with the brain. The slightest little thing about what is said could knowingly, or unknowingly, tip the seller's decision and that could be reasons that should not be considered.  

Price. Terms. Conditions. Financial Strenght/Qualifications of the Buyer. 

Jun 29, 2021 07:26 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I leave it up to the sellers. Most base their decision on the facts and math contained in the offer, not the potential buyers race, education, amount of kids, type of car they drive, etc. Here's just one example I've ran into after sellers declined to accept an offer from this family. They had sent me a photo of their family which was a white man married to black woman with 4 or 5 kids along with a bs letter. I never showed the letter or photo to the owners because neither were factors for the owners to consider when reviewing offers. A week later, my broker and the owners receive copies of the letter and photo in the mail claiming the owners and I discrimated against them and rejected their offer because they were a mixed raced family. Owners called their attorney, who called me and I told him that the owners never saw the photo or letter and I never mentioned it to them with offer. He advised owners to ignore it, and I relayed that info to my broker.

Jun 29, 2021 06:45 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I do if I am asked by the seller.

Jun 29, 2021 06:10 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Love letters were deemed as a violation of Fair Housing, and are not allowed in Colorado.   Sellers are to accept an offer based on the offer, not who the buyers are.    The lender and I can show our ability to get the buyer to the closing table.

Jun 29, 2021 05:51 AM
Ken Jones
Kenneth J. Jones, Inc. - Toms River, NJ

Fred Griffin Tallahassee Real Estate Reading your question and others about buyers writing love letters to sellers or to "humanize" buyers is a great reminder as to why I'm so grateful that I no longer have to deal with the soap opera life of a residential real estate agent.

I'm not demeaning the agents; just observing the degeneration of the residential brokerage business.

Jun 29, 2021 03:39 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Buyer Letter and Buyer Videos, I use them both.

Best buyer videos are done in the sellers' house!

Jun 28, 2021 09:36 PM
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Sure, I always work to place my buyers in a positive light

Jun 29, 2021 08:43 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

A letter detailing this info from a buyer is enough of a fair housing trap, having the agents get into this game just magnifies the problem.

I would stay far away from this.

Jun 29, 2021 07:28 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I won a 7 Multiple Offer Battle at the End of 2020 . And it was clear that the “Love Letter” made all of the difference!!!

The Commonality that the Buyers had with the Seller’s and their Listing Agent made it near impossible , not to negotiate with my Buyers .

Jun 29, 2021 05:35 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

The letters I help compose is ALWAYS about the seller, not the buyer.
The seller makes it clear the  message that will bypass their RAS.
Agents should be paying attention to these invitations.
I feel the term 'love letters' is perjourative and minipulative.

Jun 29, 2021 05:06 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

The acr if selling for a seller is a business transation involving dollar and cents on a net in their pocket way. So am I dong them a favor by clouding the issue with emotions that may cloud their thinking? Just asking. Seen dolloars left on the table and that deision eas later regretted. Just sayin!

Jun 29, 2021 04:31 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Agent verbally tells me something - I'm gonna pass it along with the caveat that 1. Agents will say anything so grain of salt and 2. Pay attention to the OFFER more weightily than anything else because of 1.

I've been given some tall tales verbally, then everyone gets amnesia. LOL

Present the damn offer, make it juicy and delicious and seller will hopefully bite!

Jun 29, 2021 08:14 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

A hidden gem is actually knowing about another person and their journey

Jun 29, 2021 05:51 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Residential real estate is business with loads of emotion.  I do try to pass along something appropriate and fair-housing compliant to the listing agent when presenting an offer.  Most sellers "need" something beyond the paper. 

Jun 29, 2021 04:21 AM
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

We are in a person to person, communication business and words matter.  I always try to make it as personal as possible.

Jun 30, 2021 02:05 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I know when I talk to the listing agent I tell them to reach out to my lender about my clients.


Jun 30, 2021 09:17 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Often humanizing a buyer is the only way a seller can pick between two identical offers.

Jun 29, 2021 10:06 PM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

nope.  I might once the contract has been won, but it's business.

Jun 29, 2021 11:33 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Just because a selling agent asks me to convey the personal information about the buyer, I would not do so in a multiple offer situation. 

Jun 29, 2021 10:49 AM
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

Ultimately, we all need to recognize that the sellers have the ability to see the names of the buyers on the contracts.  If you think for one second that your sellers are not "googling" who is trying to buy their home, think again!  This is why I recommend to my sellers AND buyers, no social media about the houses that they are looking at or how many offers they have made.  It can affect their negotiating position.  

Jun 29, 2021 09:34 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

I would say to the seller: "Their agents tell me that they are wonderful people. But, what would you expect? Now...let's figure out what kind of counter offer your want to make to separate these two worthy buyers. Or how would you like to make your decision?"

Jul 01, 2021 03:19 PM
Eve Alexander
Buyers Broker of Florida - Orlando, FL
Exclusively Representing ONLY Orlando Home Buyers

I only talk about how well qualified my buyers are.


My daughter made an (personal) offer on a property (with multiple offers) where the listing agent REQUESTED a "why she wants to buy it letter"


I wrote it for was total BS but she did get the property.


Jul 03, 2021 08:21 AM