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Ambassador
3,349,404
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I do not believe it is Google Keyword Planner. 

I use Google Analytics - I have it set on my calendar to review monthly.  I also get email reports for Google each month showing activity for my site(s).

Aug 26, 2020 12:21 PM
Rainmaker
539,568
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Notary Training, Consulting. Colorado Springs, CO

I have used various free keyword research tools over the years. I don't pay for ads on Google and don't use their keyword planner.

I look at my Google Search Console about once a week to check for any website errors and look at the analytics. It shows my most popular pages and keyword searches (queries) by users.  I already know the most popular keyword phrases from experience. 

I have also written many blog posts focused on long-tail keywords.  They attract fewer visitors but I have many of them so there is a cumulative effect.  Many have little or no competition so I rank #1 in search results.

I also write related blog posts to try to keep visitors on-site longer to reduce bounce rate and increase my SEO.  The analysis and data-driven content have made my website the number 1 Domain Authority notary website in the country.

My competition is not knowledgeable about SEO and are far behind and have to pay for advertising, but I get free organic traffic.

Aug 26, 2020 07:27 PM
Rainmaker
1,506,013
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No, there are better tools out there for SEO keywords.  KWP is best for google ads.

Aug 26, 2020 06:36 PM
Ambassador
2,071,156
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Planning... planning...?  I'll think about that tomorrow.

Aug 26, 2020 01:28 PM
Rainmaker
291,909
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

I used it a lot in the past when I was running PPC campaigns - mostly non-real estate.

I don't believe it's that important for real estate because the keywords/key phrases are very simple and don't change much.

One just needs to target property types, areas, specific features, schools, and they'll have 99% of RE keywords.
It will keep someone busy for years.

 

Aug 26, 2020 01:24 PM
Ambassador
3,589,741
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Not right now.....but we had several sources when we did that.

Aug 26, 2020 05:26 PM
Rainmaker
902,038
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I have used it.

Aug 26, 2020 02:58 PM
Rainmaker
7,863,184
Roy Kelley
Retired - Gaithersburg, MD

Nope.

Aug 26, 2020 01:48 PM
Rainmaker
5,772,581
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

We are not fans of Google...

Aug 26, 2020 12:58 PM
Rainmaker
1,846,901
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

yes, I'm not sure that's it's new name but I use it.

Aug 26, 2020 12:40 PM
Rainmaker
2,817,727
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

No, it's not accurate nor that helpful (unless you're running ads).  I generally use Google Search Console, plain old google and the questions that my customers/readers ask. These all help with long tail searches.  I do pretty well on SEO and I get over 650,000 pv/month on my site.

Aug 27, 2020 06:16 AM
Rainmaker
1,553,330
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

No

I sell houses and hire SEO.

Aug 26, 2020 09:08 PM
Rainmaker
1,323,044
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I am not.

Aug 26, 2020 05:41 PM