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Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

not more frequently than once a month..... once a month is ideal..... and do that for a year, if you are just beginning to infiltrate a neighborhood.... they must see you every month with a new postcard and new message....

May 31, 2020 02:01 PM
Rainmaker
7,836,431
Roy Kelley
Retired - Gaithersburg, MD

I no longer do direct mail.

Barbara Todaro provides excellent advice on this topic.

May 31, 2020 01:09 PM
Rainmaker
1,311,772
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I am planing a mail campaign and it will be at least monthly.

May 31, 2020 03:51 PM
Ambassador
2,436,470
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I've been doing monthly.

Jun 01, 2020 04:58 AM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

To make it effective one needs to knock reinforce your mailing. For each home here  there are perhaps 5 agents live a few blocks from you and may be 5 agents actively solicite on you.  I met a realtor at a party mentioned she started mailing and sent out notes, calendars since 1980s and how come she is not doing it. She must spent over $100 on me over the years. Did you check out people who are on the distribution that they are realtors? No.

May 31, 2020 01:50 PM
Rainmaker
1,196,798
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

Whenever a mailing is sent out

Jun 01, 2020 07:15 AM
Rainmaker
5,217,381
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Once a month with a six month cushion before yielding results. Be patient.

Jun 01, 2020 06:49 AM
Rainmaker
1,844,301
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Starting usually Feb 15th, every 3 weeks until June. Then every 4 weeks after that on geo farm.

Customers/clients once a month.

Jun 01, 2020 06:25 AM
Rainmaker
851,242
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Every other month

Jun 01, 2020 05:36 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Frequency of touches depends on several factors

1. Mobility
2. Market intelligence
3. Message
4. Expected goals

All of this will tie directly to the agents understanding of R.A. S. the measured results of the market testing.

For example, on a new initiative I will send out 2  a week for 3 weeks, 1 every other wee for two months, then once a month for a community I intend to be include under the label, 'MINE.'

Be aware the MESSAGE is paramount. Just last week a sheriff called me aside to ask why am I present everyday!  The reality is I am NOT. I am present every other week. However, the message echos to such an extent that every little effort is amplified.

 

Jun 01, 2020 05:09 AM
Rainmaker
547,327
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Quartely, but maybe I should step it up.

Jun 01, 2020 01:33 AM
Rainmaker
1,543,873
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

I Just Listed/Just Sold only to Geo-Farms.

Database "People" Farm:

Direct-mail goes out twice per month pre-pandemic. One specific message item of value week 1 and one call to action message postcard week 3

Three times per month the last 3 months. One item of value week 1 and one call to action postcard week 3 and one COVID-related card week 4 .

Digital & phone touches add another 2Xs per month on a rotation.

I farm and prospect my sphere, not a specific neighborhood  or geo-farm, unless I have a listing there. 

 

May 31, 2020 09:19 PM
Ambassador
3,345,221
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I have not done direct mail marketing in years!  

Jun 01, 2020 08:22 AM
Ambassador
3,126,196
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

I market to my past and present clients.

Jun 01, 2020 06:00 AM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I like to do some once a month and others are every other month

Jun 01, 2020 05:39 AM
Rainer
378,517
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

me? zero times, my wife about 6 a year to the area she farms for listings.

May 31, 2020 04:11 PM
Rainmaker
5,868,689
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I usually have a mailing once a quarter.

Jun 01, 2020 06:44 AM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I have heard 12 times is needed, however I have never sent out that many.

Jun 01, 2020 06:22 PM