Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC (Keller Williams Capital Properties)

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Rainer
317,600
Caroline Gerardo
Sun West Mortgage Corporation - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Probably not best use of money today, Facebook filters so many things you will want to target. Get it in MLS 7 days before the open house. Double up on signs, even if you lose some to not following the sign police, you will get local traffic. Flyers in the neighborhood. What about an event happening? Tell me the type of listing and I can target the dog and pony show to get everyone there

Feb 04, 2020 11:40 AM
Rainmaker
701,652
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

I use just my facebook page to advertise my open houses. I have not found it to be any more effective.

Feb 04, 2020 12:00 PM
Rainmaker
508,283
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Not for open houses so I don't know.  But for any other marketing I have not found fb to be effective.  

Feb 04, 2020 07:32 PM
Rainmaker
1,387,173
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I have boosted posts and done ads for open houses in the distant past.  I did not find it effective.  Usually 0-2 visitors from it.  Online real estate portals are still the biggest draw (some more than others) with signs a close second.

Feb 04, 2020 02:51 PM
Rainmaker
558,118
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

I found that posting the open house on MLS as early as possible ( e.g.7+ days)  brings quite a few visitors. I have advertised open houses on FB, no difference in traffic.

Feb 04, 2020 02:15 PM
Rainmaker
4,116,816
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I almost never do open houses so no need for Facebook ads. On the rare occasion when I have, the answer is that they were not effective to bring in visitors to the open house.

Feb 04, 2020 01:43 PM
Ambassador
5,408,959
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes, they are very effective.

Feb 04, 2020 01:03 PM
Rainmaker
1,722,955
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Not open houses with an ad. I do put them for sale in Marketplace & then market the open house day on it.

Feb 04, 2020 12:26 PM
Rainer
215,793
Sharon Altier, SFR
Lawton Realty Group, Inc. - Elmhurst, IL
Your Real Estate Partner

Not me.

Feb 04, 2020 11:54 AM
Rainmaker
1,899,349
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Yes we did but I do not believe they did a darn thing for us Lise Howe 

Feb 04, 2020 06:32 PM
Rainmaker
5,571,896
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

if you have a good local following on your personal and Business page, post to both.... brief text... many photos.... invite them....

Feb 04, 2020 03:20 PM
Rainmaker
1,230,083
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Facebook Live for my Broker Opens, yes.

I do not do Opens for the public.

Feb 04, 2020 12:18 PM
Rainmaker
883,324
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY -DESTIN

I use every method I can to advertise open houses.  including facebook and linked in.  It has been effective.  One client/friend brought me lunch.  

Feb 04, 2020 12:05 PM
Rainmaker
991,185
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I haven't Lise but a handful of agents in our office say they are having decent response

Feb 05, 2020 09:58 AM
Ambassador
4,257,463
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

YES, I have and YES, they have been incredibly effective! You just need a good week to market the opens. 

Good luck, Lise!

Feb 04, 2020 08:34 PM
Ambassador
3,055,949
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I do not do any FB ads of any variety. 

Feb 04, 2020 04:27 PM
Rainmaker
849,960
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

They haven't been effective for me. Most people see the open houses advertised thought the mls and syndication.

Feb 04, 2020 02:49 PM
Rainmaker
888,897
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I use FB Ads effectively. I do so in conjunction with open-houses. The ads are for SERVICES with the OH tag-a-long.

The 'self-select' connected with the ad suggests no less 3 arrived as a result. Meanwhile the 'service' part of the ad delivers more landing page benefit.

Be aware, the frequency of the open houses and the designated purpose drive the outcome. For example an OH designated for building a buyer list will have a different SERVICE commponet and the 'self-select' focused on buyer services and information like '$1,200 a MONTH'

Feb 04, 2020 12:52 PM
Rainmaker
5,586,674
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lise,

We do not recommend FB.  

Feb 04, 2020 12:32 PM
Rainmaker
4,938,629
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have tried FB ads for listings, and got tons of hits, but no calls.  I stopped doing them.   I may not know how to do it effectively.

Feb 05, 2020 07:10 AM
Ambassador
2,605,333
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I have announced on FB to local audiences but not much participation.

Feb 05, 2020 07:08 AM
Rainmaker
415,391
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

Lise Howe,

I do not do open houses, so I can not help.

Feb 05, 2020 06:52 AM
Rainmaker
6,606,608
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the advice of Anita Clark

Feb 05, 2020 10:03 AM
Rainmaker
761,962
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I do and they work to get attention & attendees.

Feb 05, 2020 04:38 AM
Rainmaker
454,295
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

The filters FB has implemented has made Ads and even shared blogs ineffective , very frustrating.

Feb 05, 2020 04:22 AM
Rainmaker
1,385,224
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

We have used FB ads for open houses. The effectiveness depends on your definition of effective. We get lots of views and clicks, and we see an increase in attendance when we use ads. It doesn't sell the house, though.

Feb 05, 2020 03:24 AM
Rainer
352,244
Derrick Guevremont
Counselor Realty of Rochester - Rochester, MN
Rochester MN Homes for Sale

Any free advertising is good.

Feb 05, 2020 12:13 AM
Rainmaker
666,078
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

I have used fb ads but haven't worked out for me. 

Feb 05, 2020 10:10 AM
Rainmaker
3,615,470
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have never marketed an open house with one, but I have dabbled with a couple of Facebook ads.  I didn't seem to find much success, although I was intrigued by the potential.  I guess I never really learned how to do a good ad and be able to change it up from time to time and/or replicate it.

Feb 06, 2020 10:52 AM
Rainmaker
2,079,492
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

No open houses in small rural areas. Videos on demand open houses work best now. 

Feb 06, 2020 03:20 AM
Rainmaker
645,428
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

Yes, people show up from all types of online promotions.  It's amazing and free if you know where to post.

Feb 05, 2020 07:35 PM