Special offer
Kate Steven, Best Real Estate agent (5homestyle)

Spam prevention
Rainmaker
4,272,934
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

A big no no without the agent and the listing company permission in our state..

Mar 06, 2019 11:30 PM
Ambassador
2,459,243
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I used to write a weekly post which showed all the new listings in my town, and for each one, I'd include my own brief write-up about the properties (# beds, central a/c, style house, etc, never any adjectives!). Was that "advertising?" If so, the answer is yes. At the bottom I included a note that indicated the listings were from various companies, and data was from MLS. 

If you are just writing about a specific listing ("most expensive listing this week in my town" or "most interesting home") and you don't make it look like your listing, and don't use any photos or words from someone else, I don't see why you can't just write about it. You'd be writing to share knowledge. Maybe you'd get a lead, maybe not.

Or you could write a little blurb ("Just came on the market in "my town" this week) and link to the MLS listing.

But you can't take someone else's marketing/advertising and use it as your own. Because it's not.

Mar 07, 2019 02:40 AM
Rainmaker
5,116,528
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Not without their permission to do so.

Mar 07, 2019 03:48 AM
Ambassador
6,424,817
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Only with permission of their broker, and you must disclose who the listing brokerage is.

Check with your broker and your state though since they are all different.

Mar 06, 2019 09:32 PM
Rainmaker
1,625,253
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Co-monnn, we all use listings of other agents on our websites, FB pages and ads, etc. with a dislcosure who is a listing broker. 

Mar 06, 2019 11:07 PM
Ambassador
5,063,230
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Not without permission!

Mar 06, 2019 09:57 PM
Rainmaker
2,222,281
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Only if you get permission in writing from the listing agent.

Mar 07, 2019 05:39 AM
Rainmaker
2,402,643
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

In our MLS it would only be permissable with the listing agent and his/her brokers permission HOWEVER  feeds from the MLS are allowed that scroll through the entire MLS. At least that's how it works in our MLS Kate Steven . That being said our MLS is the most toothless dog I've ever seen as I see violations every day and nothing ever gets done about them. Keep in mind the MLS is NOT the Real Estate Commission. Violations involving the REC do get taken care of.

Mar 07, 2019 05:26 AM
Rainmaker
1,242,204
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Only with expressed written permission from the brokerage owner. I am aware of multiple former complaints putting these agents out of business.

It is best to have another agent on the listing to complment each other. 

Mar 06, 2019 09:28 PM
Rainmaker
2,246,285
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

What do you think IDX where all the properties are showing up under your banner appears to be doing? Sure there is an itty bitty listed by Country 22 or Bee Bop Realty somewhere in 4 pt font type... but the cheesy grin agent from 6 hours away in the same state at another agency next to your property imagery and narrative snippet gives the impression hey folks this is my listing. No you the agent can not right click the images, steal the video url and rewite or copy and paste the tell me the property story of another agent/broker/REALTOR and act on your site uploads like this is your brand new shining listing. But IDX within the rules on display is pretty darn close. It appears as if you have thousands and thousands of listings and we all know inventory is king.

Mar 07, 2019 03:48 AM
Rainmaker
934,952
Chuck Willman
Chuck Willman - Alpine, UT
NewHouseUtah.com

In a way, this is happening all the time if one considers that the MLS allows anyone to see any listed home on one's website, or via any other online service such as Zillow.

Deiliberate listings of other homes likely requires (depending on the state) permission from the agent or broker who "owns" the listing.

Mar 07, 2019 12:41 AM
Rainmaker
1,057,554
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

The listing broker must give permission for advertising of their property by another broker. However, that's kind of the whole point of MLS, IDX, broker reciprocity etc. We all do have listings from other companies. But. They are clearly and prominently shown to be listed via cooperation with the listing brokerage.

Mar 07, 2019 05:34 AM
Rainmaker
759,935
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

Someone new in the office, they ask the Listing Agent if they can, sounds OK. Pick a good one. Advertising another Agencies listing, not a good idea, don't do it. 

Mar 07, 2019 05:27 AM
Rainer
431,032
J.R. Schloemer
Kentucky Select Properties - Louisville, KY

Why would you want to spend your advertising dollars to assist another agent and advertise their business. When buyers end up finding the property, then Googling it, they will end up with the other agent's information and you are footing part of the bill. bad decision if you ask me.

Mar 07, 2019 05:03 AM
Rainmaker
4,906,660
Richard Weeks
Dallas, TX
REALTOR®, Broker

Ask the listing agent for permission.

Mar 07, 2019 04:55 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

As long as you advertise the listing BROKERAGE also.

Sandbox rules say you need permission. The reality is the broker to broker agreement that governs MLS submissions is based on broker to broker reciprocity. Be aware, the agents play NO ROLE. They don't own the listing the broker does.

Be aware, bad sandbox behavior can result in the offending agent experiencing extreme difficulty getting their calls returned. A buyers agent who can't get access to property to show buyers won't last long.

Mar 07, 2019 04:46 AM
Rainmaker
577,750
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

Only with the consent of the listing agent.

Mar 07, 2019 04:32 AM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

NOT without the listing agents permission. 

Mar 07, 2019 04:29 AM
Rainer
370,200
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

Sure, once you get the permission from the listing agent...it is a great strategy....some amateurs scoff at it ... professionals embrace it.... frankly most are doing it with an idx feed nonetheless.... so the question becomes small ball thinking or Big Ball Thinking..  10X business it is a Win Win ....

Mar 07, 2019 04:07 AM
Rainmaker
556,536
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Only with the other agents permission

Mar 07, 2019 03:54 AM
Rainmaker
5,245,423
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not without the written permission of the listing agent's sponsoring broker. Preferably also agreed to by the listing agent.

Mar 07, 2019 03:50 AM
Ambassador
5,258,256
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

As a single listing in a particular community, not without the broker's permission.

If the listing agent, with the sellers' permission, allows it to be syndicated via IDX, then yes.

Mar 07, 2019 08:43 AM
Rainmaker
5,773,239
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kate,

With permission from all the parties. 

Mar 07, 2019 07:03 AM
Rainmaker
716,659
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

One shall ask for permission.

Mar 07, 2019 06:10 AM
Rainmaker
469,510
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

In our area you would need the listing agent's authorization. The listing agreement gives the listing agent and their office authorization to market the property. It does not give permission to anyone else. Make sure said permission is in writing. Preferrably a document, but a text/email at least.

And there's a difference between sending prospective buyer's listings via IDX which is all covered by MLS agreement rules (which one should check on regarding such a question) and creating one's own postcard or flyer or landing page or....... and sending it to prospective buyers. The listing being sent or promoted via IDX contains data and comments that the listing agent/office have created and the seller has approved. Anything someone else crafts on a piece of marketing has not been approved by either the listing agent or the seller. So if you want to avoid the possibility of complaints - get permission first. And it's best to pick a property listed by someone in your office.

Mar 07, 2019 06:03 AM
Rainmaker
518,797
Brenda J. Andrew
ULTIMA REAL ESTATE - Willis, TX
Professional Realtor in Conroe/Willis, TX

I do this all the time, but just make sure I give credit to the Brokerage that has it listed and do not identify myself as the listing agent.  I love to share new listings that I want to sell!

Mar 07, 2019 06:00 AM
Rainmaker
1,208,838
Peter Mohylsky, Destin BeachPro
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Ask  permission,  why not.

Mar 07, 2019 05:28 AM
Rainmaker
536,943
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Not without permission.  

Even with permission, you may run into a situation where someone is interested and already has an agent.  You still won't get the buyer.

Mar 07, 2019 05:01 AM
Rainmaker
1,712,876
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

There are rules for that.

Mar 07, 2019 04:47 AM
Rainmaker
634,005
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Check with the Sate Association's legal department

Mar 07, 2019 04:10 AM
Rainmaker
4,800,132
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Not unless you have the permission of the listing broker.

Mar 07, 2019 07:43 AM
Rainmaker
7,870,916
Roy Kelley
Retired - Gaithersburg, MD

You should obtain permission.

Mar 07, 2019 06:23 AM
Rainmaker
1,202,572
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

I'm sure you have heard this. Not without the agents permission

Mar 07, 2019 04:42 PM
Rainer
1,335
Chelsea Schexnaildre
RE/MAX First - Baton Rouge, LA
Realtor serving the Greater Baton Rouge area

from my understanding yes. As a member of the MLS and board of realtors we are asking that other agents advertise and help sell your listings. I know I would love it if other agents were advertising my listings

Mar 07, 2019 01:21 PM
Rainmaker
1,506,923
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Only with the express written consent of Agent A.  With that said, a mailer showing all the listings in the area that CLEARLY STATES that these homes may be listed with other agents, may be allowed in your area.  Check with your association to see if that's the case and what the rules are.

Mar 07, 2019 10:29 AM
Ambassador
2,190,182
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Although laws vary from state to state, I am not aware of any jurisdiction that allows that without permission and attribution. 

Mar 07, 2019 08:39 AM
Rainmaker
2,785,456
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When it comes to un-disciplined human nature tactics for greed or vanity, anything goes until you get caught or in a bizarre way get what you want. Who can escape "guilt" or the call of conscience? We all know when this happens. Denial is a short term response as is excuse-making. This is a NO but some see it as a GO!

Mar 07, 2019 06:24 AM
Ambassador
3,350,589
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

With permission - yes.  

Without - one would be stepping in it. 

 

Mar 09, 2019 08:09 AM
Rainmaker
889,730
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Lots of good answers here! proceed with caution... if you get permission get it in writing

Mar 08, 2019 01:32 AM
Rainer
509,449
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

If it's ok by the listing agent and  her broker.   You want to ask your broker whether this is ok by your broker.

Mar 07, 2019 07:07 PM
Rainmaker
902,428
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I would ask the agent's permission and definitely if using photos (cannot without authorization); probably need to provide name of listing brokerage (ie courtesy of), but again not without their overt permission. Owners may hold listing agent responsible for photo distribution for home security reasons, so listing agents should in turn ask their seller clients for permission. However, I see companies "hijacking" new listings via IDX for examle, all the time and presenting them as almost their own (tiny attribution at end somewhere...). Good question.

Mar 07, 2019 02:28 PM
Rainmaker
4,967,104
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

If you have other agents approved in writing.

 

Mar 07, 2019 01:02 PM
Rainmaker
2,195,349
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Only with the permission of Agent A

Mar 07, 2019 11:45 AM
Rainmaker
1,325,924
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

NOT unless you have the written permission of the listing agent/broker. Check the rules governing the mls in which the listing is posted.

Mar 07, 2019 11:35 AM
Rainmaker
2,194,680
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

If you are a Realtor, you must abide by the Realtor Code of Ethics, so no, you cannot advertise another Realtor's listing without permission from that Realtor.

The IDX is another story. Typically sellers sign an RLA (residential listing agreement) which allows the listing to be syndicated, and that authorizes the right of another agent to buy an IDX to showcase all listings on her website. Every so often I get a call from a listing agent who should know better (but doesn't) and they can be really rude, in-your-face rude about demanding the removal of their listing from my website . . . to which I reply: Tough S$it. LOL.

Apr 05, 2019 12:07 PM
Rainmaker
5,879,676
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I get written permission before doing so.

Mar 21, 2019 01:54 PM
Rainmaker
3,986,308
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Not without permission

Mar 11, 2019 06:55 PM