Nick Calabro, Lead Generation & Digital Marekting Training (Calaboration)

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Rainer
148,496
Ken Jones, Commercial Real Estate
Kenneth J. Jones, Inc. - Toms River, NJ
Serving Central & Northern New Jersey Since 1971

Nick Calabro I find Facebook to be the biggest scam in modern history.

They ask for ad money, but provide absolutely nothing in the way of demographic metrics with which to better target ads.

I believe that the purpose of Facebook isn't to help their advertisers reach a viable source of prospects, but merely to line their pockets with the money they drain from those who don't have the will, skill, and financing to last long enough to figure out how to benefit from those ads.

Feb 21, 2019 07:08 AM
Rainmaker
887,783
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

First rule of Fight Club: don't promote your blog in Q&A
Second rule of Fight Club. Don't promote your blog in Q&A

Feb 21, 2019 08:07 AM
Rainmaker
4,055,271
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Why do I feel as if you're selling something here? I hate Facebook... personally and professionally. 

Feb 21, 2019 07:17 AM
Rainmaker
2,401,519
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

RE professionals whining about how terrible FB is grinds my gears. ;-)

Like all forms of marketing, the ability to convert leads into clients is what separates the pretenders from the contenders.

FB marketing works well when we understand how to generate leads from it, is incredibly inexpensive (even free if you know how to utilize local FB groups), and it gives us the ability to tap into a mega resource of potential new leads, regardless of the market size. If for no other reason, knowing exactly where a ready-made and extremely large group of local consumers are going to be, and having the means to directly interact/share/generate calls to action should be reason enough to be on the site.

In my experience, it works best as a secondary source of prospects, complemented by other forms of online (blogging) and offline (print media) marketing.

Feb 21, 2019 03:51 PM
Ambassador
4,201,209
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I don't really have any 'rubs' with FB - I do minimal advertising there and it is 100% ads for listings/open houses. I have had great success with open house ads there.

Primarily, for me anyway, Facebook is a great place to start conversations and I much prefer that than sending out email solicitations to my clients. 

Feb 21, 2019 07:32 AM
Rainmaker
468,799
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

Covert advertising and politics are the two items I could do without on FB or any place I go to have a positive experience.

Feb 21, 2019 07:19 AM
Ambassador
3,037,137
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I do not use FB ads ... nor am I interested in draining my bank account to see how to be effective with ads on FB because they will change it leaving those using it to rinse and repeat and continue to drain their bank account. 

Feb 21, 2019 07:19 AM
Rainmaker
4,059,870
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

No gear grinding" moments.  Not much thought at all actually.  

Feb 21, 2019 09:27 AM
Rainmaker
843,896
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Love FB, I use a third party vendor to make it work in a non real estate industry business.

Feb 21, 2019 08:56 AM
Rainmaker
5,571,310
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

that's a good question for Anita Clark and Katerina Gasset ...I don't do facebook ads.... but I do use Facebook every day....personal and business pages....

Feb 21, 2019 08:18 AM
Rainmaker
1,635,542
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Navigation in the site is horrible, confusing and illogical

Feb 21, 2019 07:31 AM
Rainmaker
5,526,281
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick,

We are not fans of FB, except on a private basis.  So nothing grinds my gears, because I am not there...

Feb 21, 2019 07:07 AM
Rainmaker
985,222
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

All the fake news

Feb 22, 2019 08:30 AM
Rainmaker
3,996,334
Richard Weeks
Dallas, TX
REALTOR®, Broker

Is this a question or promotion of your business?

Feb 21, 2019 07:42 AM
Rainmaker
365,404
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

... We have great success with FB...we work with high end tech folks that drive a great ROI .... one can easily get lost in it ... yet we find it very profitable ......

Feb 21, 2019 07:36 AM
Rainmaker
679,629
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I think the link in the question is why you're catching answers & flack. 

Feb 21, 2019 08:58 PM
Rainmaker
1,870,410
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Candice A. Donofrio has you covered. 

Feb 21, 2019 05:19 PM
Rainmaker
1,380,473
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Where to start!?!

  1. Their highly political agenda
  2. How they leave up pro-ISIS and beheading videos but will immediately remove anything pro-America and even ban accounts
  3. How they don't respect their user's privacy
  4. Their anti-cop, pro domestic terror stances.
Feb 21, 2019 09:23 AM
Rainmaker
872,651
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY -DESTIN

Where do I begin to describe my thought about social media and face book in particular.  This is not a quick question to answer. 

Feb 21, 2019 08:43 AM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Looks like spam to me. 

Feb 21, 2019 07:38 AM
Rainmaker
1,398,083
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

With all the fake media news and it is compounded by false news from real estate agents.

Feb 21, 2019 07:24 AM
Rainmaker
2,634,187
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I used this platform to find out about people I knew years and years ago and what they were up to. After that, if one has a life, they should live it

Feb 21, 2019 07:17 AM
Rainmaker
1,874,100
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I post to FB and nothing else, don't even read posts. If anything bothers me about FB it would be their political bias.

Feb 22, 2019 07:32 AM
Rainmaker
882,427
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

What grinds my gear about FACEBOOK?

Mainly the IDIOTS who use it. I am losing faith that citizens are redeemable in protecting what should be a private life.

But, idiots and their money are soon parted.

So, FB is the only advertising a real estate agent needs to do. However, results are not often obtained that are satisfactory to the agent using the tools as delivered by FB. An agent needs to hire a agency with tools of better analytics to get amazing results.

The problem of the agent is which evil do they feed. Zdevil or FB?

You would think a audience who promotes 'We got ethics' would use neither. And yes, there are a few agents who can claim they have not been tainted by the moral compromise.

The grind is the pretense of tolerance that allows only one school of thought. But that may not be the Fault of FB but due to the action of the occupying idiots.

I am aware some business have abandoned having their own websites and rely on their FB presence EXCLUSIVELY.  They make it easy for me to keep my money and to be frank, ignore them. I guess I need to accept the dumbing down of America and get on board with the program....but not today.

Feb 22, 2019 04:40 AM
Ambassador
5,358,471
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I try not to let others grind my gears.

Feb 22, 2019 12:54 AM
Rainmaker
1,715,201
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Click bate. Not cool in Q&A. This is for YOUR blog.

 

Feb 21, 2019 01:19 PM
Rainmaker
1,855,905
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

So if I just answer your actual question (in bold) which says "what grinds your gears when it comes to Facebook?" it would have to do with seeing people who are so hot about an issue respond in a nasty derogatory way to others. I'm not even talking about things I've posted on, or posted myself, but it's everywhere! That's what grinds my gears.  As for Facebook leads, I get leads from friends, but don't advertise for them. 

Feb 21, 2019 10:08 AM
Rainmaker
1,231,599
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Interesting dialogue from today's Q&A.

Feb 21, 2019 10:03 AM
Ambassador
2,801,276
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

What grinds my gears are the haters and those who put FB marketing down and yet, have never done it in earnest or don't keep trying until something works for them. 

Facebook is getting smarter and smarter getting your ads in front of your ideal leads. But you have to work it. There is no magic bullet. 

 

Jun 10, 2019 04:05 PM
Rainmaker
895,177
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

No problem with Facebook. I do not use it for business.

Feb 21, 2019 07:18 PM
Rainmaker
1,213,734
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Selfies

Feb 21, 2019 06:30 PM
Rainmaker
4,158,260
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Don't spend enough time on FB to have any grinding gears!

Feb 21, 2019 04:02 PM
Rainmaker
1,044,339
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

When FB promotes a product or service in the guise of asking me a question about how their service and results are 

Tag Candice A. Donofrio  

Feb 21, 2019 02:14 PM
Rainmaker
6,543,954
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I am very active on Facebook but do not use it for marketing.

Feb 21, 2019 11:59 AM
Rainmaker
3,321,246
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

You said it, quaility is more important than quantity. Actually too many bad leads wastes time. 

Feb 21, 2019 11:31 AM
Rainmaker
1,324,938
Donald Urschalitz
Lubeck Realty Group - Jupiter, FL
P.A. Realtor ABR RSPS North Palm Beach County

Just saying.

Feb 23, 2019 05:15 AM
Rainer
38,784
Alexis Davis United Country | Ozarks
United Country | Cozort Realty, Inc. - Mammoth Spring, AR
NO ONE KNOWS THE COUNTRY LIKE WE DO®

All the new updates!

Feb 22, 2019 11:19 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

This is the way it works for all platforms.

Feb 22, 2019 05:33 AM
Rainmaker
4,433,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Do not use it.

Feb 21, 2019 03:05 PM
Rainmaker
4,884,514
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I work on other areas of social media more for my leads.

Mar 07, 2019 05:17 PM
Rainmaker
1,625,836
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Everything.

Feb 22, 2019 08:00 PM