Ellen Lorch, Realtor®, Paralegal (Berkshire Hathaway HomeServices Fox Roach REALTORS)

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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Each market is different. So are listing strategies. It's not a question of good,bad or any alternative words. Good luck.

Dec 12, 2018 06:52 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   In my market, Thursday and Friday are great days.  So many Buyers here are looking over the weekend, especially at this time of year when it gets dark at 5:30 or 6:00PM.   Plenty of time to advertise "Open House" on the internet, plus it shows up as "new listing" on the MLS hot sheet either Friday or Saturday.

Dec 12, 2018 07:10 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Thursday would be better but, when you list, make the announcement for the Open House WITH the listing.

The first DOM gets more online views than any other time and in Charlotte, that's Thursdays, Fridays, Saturdays (in that order).

Good Luck!

Dec 12, 2018 08:00 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

The first 14 days is golden and it didn't matter much what day it began, was my rule of thumb in thinking. If the listing started after certain Open House deadlines, no worries, just a little more time to percolate on the MLS, and that in itself could be a positive for your Open House weekend the following week.

The start of the DOM doesn't need to be the same date as the listing agreement as well.

Dec 12, 2018 07:14 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

I'd start ASAP.

Dec 12, 2018 07:26 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Any time is the right time to get paperwork signed. You can still do an impromptu open house on the weekend to get feet through the door. Send out a mass email on the MLS, pass out flyers to the neighborhood and invite them all! Plan a more detailed one the following week. 

Dec 12, 2018 06:39 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

It's a good question and I haven't read any of the other answers but when I sign a listing contract I have a 'no later than' day for marketing to begin written into the agreement. Depending on what I need to do it could be a few days, a week, a couple of weeks later. If I need to order special signs, special photography, if there are holidays to work around etc. I would prefer to hit the ground running but with a full collateral package to offer. In your example with an open house, there might be even more lag time to allow for proper advertising. Having said all this, it depends on the market.

Dec 13, 2018 05:07 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Any day is a good day to sign a listing agreement.

Dec 12, 2018 10:16 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

I like putting listing in MLS on a Monday night Tuesday morning. Most agents are in for sales meetings in our area Tuesday / Wednesday and more eyes will be on the new listing hot sheet in MLS. Or go the coming soon route if you have that status.

Dec 12, 2018 06:49 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

It depends on the market.  It would not be bad in my market to go live on the MLS Thurs evening or early Friday morning and host opens on the weekend.

Dec 13, 2018 07:38 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Who says you can't do an open house immediately AND next week as well Ellen Lorch ?

Dec 13, 2018 06:02 AM
Peter Testa
Nationwide Homes - Danbury, CT

I wouldn't base anything around an Open House. I would sign it sooner than later. 

Dec 13, 2018 05:20 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

You can still advertise online which is where most people look for open houses, at least in my area. When the home is ready, it's time for the hitting the market!

Dec 12, 2018 10:31 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Start right away. 

Dec 12, 2018 09:27 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

Just because a listing contract is signed...it does not have to go on the mls. There are work-arounds to handle the situation. We often get contracts signed on houses that will not go on the market until prep and staging have been done.

What understanding have you reached with the seller?

Dec 12, 2018 08:03 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

If it's market ready I don't care what day it is.  If they are doing some final things and I plan the start on the market date I plan for Tuesday. 

Dec 12, 2018 06:50 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't do open houses. I list all my properties on a Thursday as much as possible to get the weekend traffic. But that doesn't mean the listing agreement was signed on Thursday... it takes time to get photos, prepare marketing materials, etc. My listings are signed a good week before I actually "list." 

Dec 13, 2018 04:25 AM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

I wouldn't worry about a couple days difference in DOM, start marketing it right away. Check you MLS rules...they may require that it must be active in MLS w/n 24 or 48 hours. If your inventory is as tight as ours has been, the sooner it shows as active the faster it will sell. And I would still do OH that same weekend.

Dec 12, 2018 10:58 PM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

How do you know if there isn't a buyer already for the area? Get a listing, start selling. Start right now, ASAP!! You can do an Open House this weekend? You betcha... you could have a drive-by buyer.... and maybe a neighbor knows someone... and maybe, maybe, maybe...

Dec 12, 2018 08:48 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

One week later will be better. 

Dec 12, 2018 08:47 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Any day is a good day.

Dec 12, 2018 07:03 PM
sandy straley
Rindlesbach Homes - Salt Lake City, UT
Selling Homes for over 40 Years

Any weekend is a good time. . . . or Tuesdays and Thursdays are always good. Some professional people have these days off. Just start advertising your open house now for the day you feel would be good for you

Dec 12, 2018 06:51 PM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

What Fred Griffin and Bob Crane said.

Dec 13, 2018 07:35 AM
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

Depends on the Rules & Bylaws of your MLS. It has to be active within 48 hours in my market. To advertise an open house online (& the office email blast), it would have to entered into the MLS. To make it into the email it would need to be entered Wednesday. Make it a "first showing at open house" and you have the publicity and ability to get the email out, all the while generating interest in the property as buyers find it on their search from Wednesday onward.

Dec 13, 2018 07:02 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Here in NH the weekend can be very busy. There is no reason to hold listings back froma weekend. Online ads can be instant, no need to wait for newspaper ads anymore. 

Dec 13, 2018 05:09 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

I like to start when the seller is ready, willing, and able.

Dec 13, 2018 05:03 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Never defer exposure and marketing.

Dec 13, 2018 04:42 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I don't know if there's a "right" time, but I'd do it right away. If I put it on the market on Friday and the seller wanted an open house, I'd do the open house that Sunday. If the market is hot and the house is priced/presented well, it could be a great weekend.

Dec 13, 2018 03:25 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Make your open house "online" for around the clock. Your out of town buyer, too busy in that short window of physical gotta be there open house wants to know ASAP about anything in their price range that fits the real estate need. Ramp it up, get the online open house video up and running pronto. You could sell it yourself before anyone else peddling properties gets wind what you just listed. Get those property exposure links pushed out by the hundreds to many rather than jawing with just a few tied up for the afternoon. 

Dec 13, 2018 03:17 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

What does seller want?  There usually isn't much sense to play games with DOM and Open Houses aren't very effective in most cases. You can always advertise open the following weekend and cancel it if you get offer before then.

Dec 13, 2018 02:33 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Ellen, with internet marketing the advantage here leans toward Friday. As long as it shows up as a "new listing" that day stats indicate it'll receive about 12% more views than other days.

Dec 13, 2018 02:01 AM
James (Jim) Lawson, DBA
DomainRealty.com LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Satchel Paige said, "Don't look back somebody might be gaining on you."  Get the listing out there ASAP! Today you can reach all of the agents in your market at minimal cost in just a few minutes. Plus you can pick up the drivebys drawn to your location by the open house ads of your competitors, Plus don't give your rivals a chance to "steal" your prospective listing. Sellers can be fickle and abandon you in a heartbeat. Several days more DOM is a very small price to pay.   

Dec 12, 2018 11:02 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I try to post around Wed offer broker tour during the week and do OH both Sat and Sunday.

Dec 12, 2018 08:30 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Start ASAP.  The perfect buyers may be out looking this weekend.

Dec 13, 2018 09:00 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I agree with Michael Jacobs .  A

Dec 13, 2018 06:39 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Go for it; a better opportunity to find your own buyer

Dec 13, 2018 06:33 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

You can date the listing for another day than that of the signing date.

Dec 13, 2018 06:01 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

When they are ready to sign on the dotted line, it is time to start!

Dec 13, 2018 04:50 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Let the signs and social media do the marketing for you...!  :)

Dec 13, 2018 04:42 AM
Peter Mohylsky. BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL

Asap, don’t think too hard on this on. 

Dec 13, 2018 04:22 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Real Estate LLC - Coast & Luxury

I would suggest to get it in the mls as soon as possible. 

Dec 12, 2018 11:12 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we never wait.... it's never too late.... MLS is your greatest source for marketing listings.... market to buyer agents!!!  that's via MLS.... call agents in the town and invite them to the open house.... put the open house info in the listing....

facebook marketing and online marketing.... in that order is how we do it.... you may be missing your buyer if you wait... never wait.

Dec 13, 2018 12:52 PM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Do the open house the following week, but get it in the MLS stat!

Dec 13, 2018 10:02 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

What I have found is what happens usually works...

Dec 13, 2018 07:40 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel


Dec 13, 2018 07:22 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Unless the agent is experienced, it is unlikely sufficient time is available to have all the resourced prepared to have a PURPOSED open house that weekend. But, no prep needed for spending time.

Dec 13, 2018 05:14 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Unless you wnat to sell it yourself, friday is fine.  Besides, monday and tuesday may not be the best days for an open

Dec 13, 2018 04:21 PM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Personally I am not an OPEN HOUSE fan I know why many agents are but the stats aren't supportive of them for the home seller

Dec 18, 2018 08:24 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

When we were experiencing a very strong Seller's market, my listings came on the market Thursday or Friday, depending on when the Seller was absolutely ready.

Dec 17, 2018 07:45 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Get it now do not way

Dec 15, 2018 07:16 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Depends on your market and what your seller wants. Too soon for OH advetising, but good for agent visibility and showings over the weekend. I personally aimed to list around Thursday to catch the weekend viewings. Thursday/Friday gave agents time to get in touch with their clients and to schedule.

Dec 14, 2018 08:37 AM