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Ambassador
5,357,905
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

With good planning it is sure to be successful.

Sep 16, 2018 04:22 PM
Ambassador
3,312,211
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I did one at that hour in an upscale 55+ condo and had great turnout.   Made it a wine and cheese open house, knowing the folks that would come would be in the building, or in the neighborhood.

 

Sep 16, 2018 03:34 PM
Rainmaker
895,102
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

We have done twilight open houses...and not just for luxury listings. The evening hours are when a lot of neighbors are driving through the neighborhood. Also, since we post open houses on-line, we are attracting different buyers than on the weekend. We have had listings for which an evening open house was a big plus due to the sunset view that was available.

Sep 16, 2018 03:03 PM
Rainmaker
4,059,843
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It depends.  On the property. On the market.  On the 'why' behind the question. 

Sep 16, 2018 02:50 PM
Rainer
267,610
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

Depends on time of year.  My wife won't do them in the evening in winter because you can't see much outside in the dark, but in the summer it works

Sep 16, 2018 02:47 PM
Ambassador
3,037,137
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

In general, I am not a fan of open houses.  As others have mentioned, it really depends on the market, the location, price point, and the attendees. 

Sep 16, 2018 05:36 PM
Ambassador
3,456,260
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Julie Ochs You won't know until you try it. Everything works sometimes. If you have the passion to do an evening OH ...go for it! Please let us know what you decide.

Sep 16, 2018 04:25 PM
Rainmaker
4,174,578
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

It depends..what do you consider a luxury home..what price range? Are you planning on a Broker open house? It all depends on price, where is it located and who is your target audience.

Sep 16, 2018 03:59 PM
Rainmaker
3,321,246
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

My opinion is luxury buyers are not out going to open houss to find a home. It works well in new contruction and condos. Works well to get new clients, but doesnt always sell the home

Sep 17, 2018 05:40 AM
Ambassador
4,201,209
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Sally K. & David L. Hanson just hosted a 'twilight' open and had amazing results, Julie! Maybe she'll chime in here.

I think it's a great idea myself and have had great success with evening open house events.

Sep 16, 2018 08:17 PM
Rainmaker
290,569
Allie Angeloni
Long Realty - Oro Valley, AZ

I have done an evening Open House on a regular priced listing, in a neighborhood of families and single folks.  No food nor beverages were served.  My time was from 4 to 6 p.m. - basically going home from work time Julie Ochs.  In this area I would not have gone the food, alcohol, live music - people were just passing through going home, and not looking to really socialize.

Sep 16, 2018 06:01 PM
Ambassador
4,557,751
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Give it a try. You never know. It depends on your local market, the property, the target buyer, and other factors.

Sep 16, 2018 05:36 PM
Ambassador
2,563,991
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      Catered food, live music, by invitation. 

     Invite brokers, lenders, real estate attorneys, immediate neighbors.

Sep 16, 2018 03:24 PM
Rainmaker
4,055,259
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I'm not a big proponent of open houses in general. Are you talking about a public open house or a broker open house?

Sep 16, 2018 02:49 PM
Rainmaker
2,062,464
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

I hope it does work for you. Evening open house something new to me.

Sep 17, 2018 07:57 AM
Rainmaker
1,596,531
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

I would do it during a day, not evening. 

Sep 17, 2018 07:55 AM
Rainmaker
1,715,166
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

If you're going to do it, make it an "event" by pre-qual invitation.  You don't want a bunch of looky-lous coming through just to see a luxury home and case the place.   Let all the agents in your area know they are invited too. Maybe they will bring buyers.

Sep 17, 2018 07:25 AM
Rainmaker
3,333,745
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Yes  YES   YES...promote them everywhere...begin 4:30 to 5....we do light appetizers....lots of literature....sometimes door prixes...people appreciate not havig their busy weekends interrupted !  GO FOR IT...Call me if you need any ideas or more details:  414 525 0563. GOOD LUCK !

Sep 17, 2018 03:06 AM
Rainmaker
259,017
Lesley Wilson-VanGoethem
Innovative Realty Solutions Group - Winter Springs, FL
Residential Real Estate Broker Associate

We did a Friday Happy hour Open house with great success!

 

Sep 16, 2018 03:43 PM
Rainmaker
5,526,238
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Julie,

There are so many variables.  It depends on the market place.  We work with many luxury agents, and unless this has a charity $$$ raising aspect, it happens during the day.  There are no one size fits all in marketing.  A

Sep 16, 2018 03:12 PM
Rainmaker
577,189
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

I would say yes, give it a try... have a few cheese and cracker plates and other finger foods and beverages... and I would even extend it to 8:00 p.m.  Market it well for a good turnout... but I agree with some of the others, not in winter. A lluxury home probably has a pool so would be nice for folks to spend  time in the back yard in the patio area as well and mingle. For safety and security I would have everyone sign in (I use the Open Home app on my iPad) with their name, email, address, ID,  etc.,  It is pretty common practice here to do that for every open house.  The good thing about Open Home is that is stores all the contacts for you to follow up.

Sep 17, 2018 07:05 AM
Rainmaker
709,734
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Give it a try, and let us know how it turns out.

Sep 17, 2018 06:33 AM
Ambassador
2,069,297
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Sunset Soiree!

Sep 17, 2018 05:54 AM
Rainmaker
759,996
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Promote, promote, promote and I'm hopeful they will come. :)

Sep 17, 2018 05:00 AM
Rainmaker
4,158,219
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not a fan of Open Houses, but have done an evening open house for a luxury listing that worked well. It was invitation only but we did not exclude anyone!

Sep 17, 2018 04:47 AM
Rainmaker
2,020,150
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We haven’t gotten the ROI on them

Sep 17, 2018 04:16 AM
Rainmaker
1,385,024
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

We tried it and were disappointed in the turn out, but it might be a geographic thing. I hope you let us know how it worked for you.

Sep 17, 2018 03:26 AM
Rainmaker
1,855,874
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

I haven't seen evening open houses here, but it could definitely work if there is enough marketing of the event. Good luck!

Sep 17, 2018 03:11 AM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Julie Ochs - make sure you market it well! I find no reason why people should not show up!

Sep 16, 2018 11:47 PM
Rainmaker
1,514,305
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Pm? Yes, it is popular in my area, but only for brokers. 

Sep 16, 2018 10:46 PM
Rainmaker
1,174,303
Gary Frimann, CRS, GRI, SRES
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Some people have tried it inmy area.  Don't know how successful it was, although I can say it didn't change status any time soon.  I think the problem was holding it on a Friday evening, when I suppose people just want to get home at the end of their workweek.  Just my two cents.

Sep 16, 2018 07:40 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Not in my area

Sep 16, 2018 07:09 PM
Rainmaker
6,543,879
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I attended on this week. It was well promoted but had a small attendance.

Sep 16, 2018 05:18 PM
Rainmaker
1,213,734
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Yes, very common in La Jolla, CA. We see many sunset wine & cheese opens that are semi-invitation only.

Sep 16, 2018 04:26 PM
Rainmaker
533,643
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

If you serve food and wine they will come.

Sep 17, 2018 11:54 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It depends on your market and the likely potential buyer for the property.

Sep 17, 2018 06:36 AM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Be careful about alcohol. If sometime gets tipsy, drives and causes a crash afterwards, you might have liability.

Sep 17, 2018 05:57 AM
Rainmaker
790,299
Chuck Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes

Some places it will work- others, not so much. We've had much better success with Saturday afternoons in my area.

Sep 16, 2018 09:50 PM
Rainmaker
3,996,234
Richard Weeks
Dallas, TX
REALTOR®, Broker

You never know until you try.  I does involve more then just sticking a sign in the yard.

Sep 19, 2018 07:11 AM
Rainmaker
1,380,453
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've known those who have done this on a Friday for the neighbors and have gotten good results from it.

Sep 18, 2018 09:06 AM
Rainmaker
808,847
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I have gone to Broker Open Houses for luxury listings with a spread of fancy food and alcohol. They were fun, like a party. Lots of brokers showed up. Not sure if it helped the sale or not. I think it's a nice time of day to do it. I'm not a huge open house fan, but if you are it's worth a try. Let us know how it goes. -Kasey

Sep 17, 2018 08:30 PM
Ambassador
3,034,260
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Nice idea in the summer, not so much in winter.

Sep 17, 2018 05:03 PM
Rainmaker
1,104,714
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

It used to be that we conducted OH events on Thursday evenings until DST ended. Try selling the lifestyle and the home sale will follow.

Sep 17, 2018 11:09 AM
Rainmaker
3,969,350
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I have had good luck on people driving home from work that live far from down town and wants to be closer to work.

 

Sep 17, 2018 09:19 AM
Rainmaker
4,884,492
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I know Sally Hansen did one, and did a LOT of marketing ahead of time, and was successful.  

Sep 20, 2018 10:23 AM
Rainer
365,478
Andy Brown-Climer School of Real Estate
The Climer School of Real Estate - Orlando, FL
The Best Real Estate School in Florida

Sounds like a good idea. Make it an event.

Sep 18, 2018 07:40 AM
Rainmaker
1,635,542
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

It may work but do not serve alcohol. Dram Shop Law

Sep 18, 2018 06:34 AM
Rainmaker
818,487
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

It's not a bad idea, for the working crowd that has family activities during the weekend.

Sep 17, 2018 09:18 AM
Rainmaker
5,571,310
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Open House Events are always "hit or miss'.... weekend open houses work best for us.... people have more time and are less stressed from work...

Sep 17, 2018 08:25 AM
Rainmaker
882,421
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

What is the PURPOSE of the open house.

Having an open house is not a purpose.

Is the PURPOSE TO:

-Actually sell it
-Build a list
-Get more listing
-Inform community
-Build network
-Entertain the community and your peers

If the appropriate infrastructure, preparation and staffing is not in place, the reality is the open house has one purpose that is not listed: spending time.

Sep 17, 2018 06:09 AM
Rainmaker
4,433,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not had luck.

Sep 17, 2018 04:44 AM