5,583,328
with sellers, it's often a reflection of the financial status of your SOI....
buyers can be secured by hosting an open house in a listing of the price point you want to work....
-
Candice A. Donofrio
Fort Mohave, AZ
-
Bob Crane
Stevens Point, WI
-
Ryan Huggins - Thousan...
Thousand Oaks, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Anita Clark
Warner Robins, GA
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Dana Hollish Hill
Bethesda, MD
-
Gloria Valvasori, Accr...
Mississauga, ON
-
Fred Griffin Florida R...
Tallahassee, FL
-
Nina Hollander, Broker
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
5,112,896
I really can't offer much besides suggesting that they begin farming those higher price point levels. Of course, all new agents believe this is the key to success... I often suggest they first build their expertise in the lower price points before. That's when they develop a data base which could also be supportive via referrals.
-
Candice A. Donofrio
Fort Mohave, AZ
-
Bob Crane
Stevens Point, WI
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
John Juarez
Fremont, CA
-
Lyn Sims
Schaumburg, IL
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Gloria Valvasori, Accr...
Mississauga, ON
-
Richard Weeks
Dallas, TX
-
Mimi Foster
Colorado Springs, CO
577,750
Ask another agent in your office who has a high priced listing if you can host an open house... I got buyers that way.. I also went door knocking in a higher priced neighourhood and got two listings. One lsiting evolved into 7 deals from other family members. But, any listing in any price point is gold.
-
Elyse Berman, PA
Boca Raton, FL
-
Bob Crane
Stevens Point, WI
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
John Juarez
Fremont, CA
-
Matthew Klinowski, PA
Naples, FL
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Dana Hollish Hill
Bethesda, MD
716,529
Art, confidence, and knowing the upscale market, and seller/buyer behavior.
Learn them all. Become knowledgeable. Think and act like the higher price point clients. Operate in the circles. Be and act like higher price point clients.
Package yourself accordingly. How you act, talk, walk, dress, look, smell, and what you drive. Look the part, be the part. Invest in yourself. Be of common minds.
-
Jill Murty, Realtor - ...
Laguna Niguel, CA
-
Bob Crane
Stevens Point, WI
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Candice A. Donofrio
Fort Mohave, AZ
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Debe Maxwell, CRS
Charlotte, NC
1,847,031
The obvious realtor mentality - I'll farm 1M homes so I only have to sell 2 to get that new couch I want.
They often forget that it's a step up system. Little guy moves into middle range. Middle goes up to Lower Upper, etc.
I would just find the mid-range in your market & start farming that area. If your median price is 260K your 500K listing isn't going to be bought until those 260 folks decide to move.
-
Fred Griffin Florida R...
Tallahassee, FL
-
Jill Murty, Realtor - ...
Laguna Niguel, CA
-
Bob Crane
Stevens Point, WI
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Candice A. Donofrio
Fort Mohave, AZ
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
2,245,675
Bread and butter listings are the lower priced ones. The higher priced the property, the thinner the buyers. And expertise kicks in. Cut your teeth on more sales, more listings, the down to Earth priced properties more people can afford. Inventory is king and having more than one niche to fill works best.
-
Bob Crane
Stevens Point, WI
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Lyn Sims
Schaumburg, IL
-
Nina Hollander, Broker
Charlotte, NC
-
Gloria Valvasori, Accr...
Mississauga, ON
2,684,569
What Nina Hollander said:
Start farming in the price range you are aiming for.
What Barbara Todaro said. Associate with a higher-income SOI:
Hold upscale open houses, become a regular at high-end restaurants and clubs. Dress for success. Reach out to your new SOI. It can be done!
-
Candice A. Donofrio
Fort Mohave, AZ
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Lyn Sims
Schaumburg, IL
-
Nina Hollander, Broker
Charlotte, NC
-
Ron and Alexandra Seigel
Carpinteria, CA
1,027,602
I always found it easier to work my peer group; it is a natural, comfortable fit. And fortunately, since I came into this career after a career in corporate America, I had a natural SOI in not only a decent price point but also one in which I was most comfortable.
-
Candice A. Donofrio
Fort Mohave, AZ
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Wayne Zuhl
Cranford, NJ
1,056,422
Be SUPER GOOD at what you do in the lower price point.
Word gets around.
AND! Many folks own properties at different price points. Do a great job on those, and they'll trust you with their bigger deals.
-
Matthew Klinowski, PA
Naples, FL
-
Jill Murty, Realtor - ...
Laguna Niguel, CA
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Candice A. Donofrio
Fort Mohave, AZ
5,772,587
Matthew,
Both Barbara Todaro and Nina Hollander gave you great suggestions. Study who these people are, where they go and how they live. Find a way to move into their circles. One the oldest clients we have ever worked with was a teacher near one of the higher points areas. She was a stellar educator and all the parents really liked her. When she moved into real estate, she knew all the parens whose kids were in those schools. It was a natural to start working that neighborhood. She also bought the least expensive house there...and to this day in her 80's she still reigns in that neighborhood. A
-
Candice A. Donofrio
Fort Mohave, AZ
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Lyn Sims
Schaumburg, IL
-
Nina Hollander, Broker
Charlotte, NC
450,182
I say focus on one neighborhood in the higher price range and familiarize yourself with all the properties that come on the market. Write a blog post about that subdivision. Offer to hold the listings open and door knock the neighborhood.
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Lyn Sims
Schaumburg, IL
-
Nina Hollander, Broker
Charlotte, NC
4,582,384
Barbara Todaro has the answer I would provide.
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
-
Richard Weeks
Dallas, TX
3,383,384
Honestly, why would you want to move up in price? Give me three or four lower priced listings rather than one luxury home. You can generate more buyer leads and they are easier to sell.
The answer, though, is networking. You have to get in with the crowd that owns homes in the price range you want to list.
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Candice A. Donofrio
Fort Mohave, AZ
-
Chris Ann Cleland
Gainesville, VA
2,191,808
It an entirely different market often originated thru the Agent’s SOI . The Agents working this market are usually tougher competitors also !
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
5,254,055
Starting with your sphere, you'll work your way up as they sell and upsize down the road. This can take time but, is worth the wait though.
You can also farm that market - but, BE CONSISTENT. Any success you have in that market, market the Dickens out of it online and with evidence of success post cards.
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Candice A. Donofrio
Fort Mohave, AZ
5,240,000
So many good answers. Nina Hollander and Barbara Todaro have it summed up quite well!
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Nina Hollander, Broker
Charlotte, NC
3,071,489
Prospect!
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
4,800,132
Get to know that market and work it.
-
Thomas J. Nelson, REAL...
La Jolla, CA
-
Ron and Alexandra Seigel
Carpinteria, CA
6,418,429
- Blog about better homes
- Host open houses in better homes
- Network with richer people.
-
Bob Crane
Stevens Point, WI
7,864,098
Learn the market and actively network with the people in the higher price ranges. Social status does matter.
-
Matthew Klinowski, PA
Naples, FL
1,553,572
I moved up my price point over the years by having my first time buyers become second time buyers (stay in touch).
I also marketed only in neighborhoods I wanted more listings. (pick your Farm wisely).
I network with affluent business owners and out of area Realtors and they refer affluent buyers and seller, (network and be referable & reciprocal).
Also, Joy Bender has written a few posts on this topic earlier this summer:
-
Thomas J. Nelson, REAL...
La Jolla, CA
92,082
Start working the higher price neighborhoods, also holding open houses (for other agents if necessary) that are in the higher price brackets you are wishing to move up too...
-
Thomas J. Nelson, REAL...
La Jolla, CA
1,241,854
Willing to start below the market such it drives the traffic. In Silicon Valley which sets the trend often for the entire North America or globally, those who list at market price do not drive the traffic. Multiple offers and force a reviewing date after the OH will precipitate higher offering price. It was 117% for the entire South Bay, now it is 114%(sold/asked) with one day longer for marketing(13->14 days). If I was in South Dekota I will still list it right to get a quicker offer.
-
Thomas J. Nelson, REAL...
La Jolla, CA
3,349,554
Great comments here. We need to master how to transact a real estate sale first!. We must know our craft and know our markets!
I could not say it any better than Sir Richard Bazinet /MBA, CRS, ABR
-
Thomas J. Nelson, REAL...
La Jolla, CA
1,323,219
Lots of good suggestions! Farming your area of focus gets my vote.
-
Debe Maxwell, CRS
Charlotte, NC
1,598,452
3,986,308
5,877,455
4,434,177
Offer good service to first time buyers. Their parents will probably list with you and buy. This business is based on repeat and referral business
913,568
Don't focus on price levels is what i would suggest. A sellable listing is a sellable listing that generates a paycheck. People with all levels of home values will call. Farm what you're comfortable with in an area with high turnover.
991,352
Just keep selling and your client influence will increase
slow and steady wins the race
4,319,773
3,988,013
It is like mama said, it is who you hang with and what you know. Get busy meeting people and educating yourself on that next wrung up the ladder.
2,071,025
921,504
"....especially new one...."
I would ask to see their business plan. Make the 'demograhpic' adjustment as needed. Execute just like they did the original plan.
However, it is highly likely the 'especially new' agent received inadequate mentoring and has NO PLAN,
My advise, come back when you have a plan. There are many ways to 'optimize' income through price point efforts. But none of it will prove real if the agent has not learned enough at a lower price point to generate transactions TODAY.
547,527
I think number one be the expert in whatever community you looking at selling in. Farm and market on the line to that market and be consistent and know the inventory. Working on that myself, I am waiting for $20,000,000 sale why not.
3,167,614
staying in touch with first time home buyers who will in turn sell and buy bigger homes in 3 to 8 years is my advice.
1,712,776
1,506,163
Market towards them. Doorknock their neighborhoods (just don't drive up in a 72 Pinto to do it), send mailers, cold call. Basically, farm it and believe you are worthy of the listing and can do it justice.
Offer to hold open houses in those price points too.
3,416,038
Most often becoming familiar with those areas, neihgborhoods, price ranges etc. Then doing such a great job with existing clients, they refer you to everyone.