Various topics appeal to a larger pool of readers, Tony. Like the newspaper, readers read what they are interested in!

The act of sending Something out is more important than the what.

Few people read what is sent, they just notice that you sent them something..

  Consistency is the key. 

No I actually like the diversity of information.

Why do you think this is a problem? Different strokes for different folks and people will read what they are interested in.

My Newsletter only has one specific topic each month and it corresponds and complements my direct mailer.

However you can successfully "touch" your client base is a good thing.  

I thnk variety is good to appeal to a broader audience

A variety of topics is good. People have a variety of interests.

Each market will be different. I have read about success stories using newsletters.   I think it could be successful if the effort is consistent and your market finds it useful. 

Debe Maxwell, CRS nailed this one!

Rent control is a tough subject until it is defined. Not sure of your area or the definition of rent control. As for content, the more imposrtant thing is consistency of delivery.

Actually, the front page should have about 5 headlines

Those headlines announce each of the five convictions EVERYONE makes every year, and yes, real estate could be one of those topics.

The thing is you can not know which of those five are at that moment providing a portal of access.  For example:

Until I purchased my Honda Pilot, I did notice them on the road. Now I spot them all! I have provided access to bypass my RAS if a marketer knows to exploit it. 

In the communities you identify there are observable clues that identify the portal available to you. Exploit it!

Only you know how much of your population has real interest in rent control. In most owner occupied residential communities, that segment is not large.

It's good to have more subjects to engage more people.

My newsletter has a load of different topics and it amazes me how many people actually read it.   I do concur that the key is consistency over content. 

As Debe Maxwell, CRS wrote. Diverse subjects I believe will capture more readers

I used to send out a newsletter that would contain several columns like Upcoming Events in the area, current trends in decorating, news about the market, sales statistics, etc. I tried to offer something for everyone. I think it worked pretty well.

I don't think it's too much Tony Lewis .

Eother will work if the content is good.

opinions have the potential to divide...

There were 2 agents that used to  do one. USED TO

Send out the information that generates results for you.

Well out daily newspaper is getting so small, maybe you are on to  a new business.\

I don't think it's too much and I'm also not in favor or rent-control.  I hope the Contra-Costa law stays in effect, which will help prevent similar measures from impacting our areas and single family homes.

My newsletter content is the following:

1. An article from my dog
2. My active, coming soon and recently sold listings
3. Upcoming events for the month and key dates in history for the month
4. A real estate article

No, we live in times of instant messaging and little time for reading. I believe a few subjects of value a one perhaps 2 page max is more beneficial.

I actually think that the Buffini style is better with one good subject per month or every other month.

I can't say for certain.  I do know that one size does not fit all.  The more you have the more likely you will have something for most of the readers .... if they are in fact reading it. 

I'd have to see the newsletter...

Yes.

Only if you can get a good ROI

I've never used newsletters....

I put alot of different information in my newsletters too, as not everyone is truly interested in what the market is doing.

Tony Lewis - I would prefer not too many things in the newsletter.