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Luke Acree, Making Agents Memorable (ReminderMedia)

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Rainmaker
1,543,757
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Hi Luke Acree , good to see you here my friend. I'd say for me, it's knowing my audience and marketing to their needs and wants. Which means one message doesn't fit all. It may mean I have to target market my message to the different groups within my CRM. It's also keep in touch and "hey, I'm still here for you, even when no transaction is on the horizon, I'm your trusted advisor for life" and this the marketing that supports that concept and all my other relational core values.

 

Have a great show!

Apr 12, 2018 07:04 AM
Rainmaker
4,572,183
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Luke - being authentic/ real.

Apr 12, 2018 07:20 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Luke,

It means finding out what is needed and wanted and then delivering it.  A

Apr 12, 2018 07:18 AM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I am a fan of building relationships - not marketing to the relationships I build. People don't need or want me showing marketing crap at them for the rest of their lives or for me to remind them what I do and that I am here for them. They already know that. 

Apr 12, 2018 09:06 AM
Rainmaker
1,052,211
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Relationship marketing is first, learning all you can about the [intended recipient] and communicate to the person about what they want and need

NOT about who YOU are (unless it fits in with the above)

NOT about what YOU know or can do (unless '' '')

Your objective is to make an emotional/intellectual connection with your audience.

It's a seduction of sorts. ;)

Apr 12, 2018 08:59 AM
Ambassador
6,393,404
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Congratulations on the Podcast appearance Luke!

The key is to focus on the Relationship, and the marketing will be unnecessary.

Apr 12, 2018 09:01 AM
Rainmaker
1,844,301
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Something that Brian Buffini teaches. I'm actually sick of the buzz word that just means keeping a good connection with people that like you & the way you do business.

Apr 12, 2018 08:24 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

to me, it means, knowing who the right audience is and recognizing and/or seeking out their needs.... target and hit it.

Apr 12, 2018 08:06 AM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

For me it's working with fewer clients at any given time but providing 5-star, white glove service to each and every client and developing a personal relationship with each one.

Apr 12, 2018 07:29 AM
Rainmaker
564,494
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

For me authenticity shines through Every Single Time!  If the purpose of reaching out to someone is for the sole purpose of 'getting business' then that person has missed the point completely...transactional relationships die an early death when the first wind blows... Authentic relationships withstand the test of time and mature into hearty oak trees...

Apr 12, 2018 06:38 AM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It means staying top of mind as the agent they will call but not wearing them out asking for business. In other words it is about building a relationship and showing them you care about what is happening in their lives and not what's in it for you.

Apr 12, 2018 04:15 PM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Marketing to the individual person/client type.

Apr 12, 2018 01:51 PM
Rainmaker
679,404
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Getting to know the clients and building on that relationship -- no cookie cutters for me.

Apr 12, 2018 09:22 AM
Rainmaker
7,836,134
Roy Kelley
Retired - Gaithersburg, MD

The thoughtful provision of needed advice and assistance.

Apr 12, 2018 08:12 AM
Ambassador
3,164,294
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

To me it means connecting with your potential client on a personal level. 

Apr 12, 2018 08:13 PM
Ambassador
2,684,109
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 

What Kathleen Daniels said.

Apr 12, 2018 12:29 PM
Rainmaker
5,216,398
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Being yourself and delivering top quality service that continues after the transaction is closed!

Apr 12, 2018 11:22 AM
Rainmaker
1,292,741
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Creating trust and answering the questions and concerns of the consumer rather than just posting fun messages.

Apr 12, 2018 10:53 AM
Ambassador
5,230,079
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

EVERYTHING, Luke! It's the heart of my business and I LOVE it that way too!

Apr 12, 2018 09:40 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Luke Acree - a new name for 'Working by Referrals' perhaps!

Apr 12, 2018 09:24 PM
Rainmaker
1,045,440
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

As Candice A. Donofrio said

Relationship marketing is first, learning all you can about the [intended recipient] and communicate to the person about what they want and need.

Luke Acree 

Apr 18, 2018 06:36 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Michael Jacobs nailed this one!

Apr 13, 2018 05:36 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I haven't really considered it.

Apr 13, 2018 05:18 AM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck.

Apr 13, 2018 04:20 AM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Working with people you know

Apr 12, 2018 06:58 PM
Rainmaker
2,781,173
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Target acquired....

Apr 12, 2018 05:23 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Relationship marketing?  Sounds like an opportunity to SHOW your relations what they mean to you.  Do it wrong is it turns into buring the bridges behind you.

If my intent is to market, it is incumbent upon me to know the VALUE I represent to each one of these. Most agent have one idea of their value, in their professional perspective, of which their 'relations' could care less.

Ones value is directly related to the way they HELPED another. Sorry, that does not include the sentence "I helped them sell a house." There are lots of folks with that value.

The value to recognize is the confidence conveyed, the solutions provided, the transformation realized, the comfort created, the compassion shown. etc.

And an agent can come to this understanding by boring to the third, forth or fifth levels of "How did I help you?" or "What do you see as my most valued ability?"

So Luke, you bored to level 4 and find your most valued ability recognized by several is how you make them feel important, they feel as though they are the only client you have because you listened well and asked probing revealing questions.

How would you market your 'make you feel important' ability to your 'relationships'?

 

Apr 13, 2018 08:49 AM