Chad Durr, Your Friendly Neighborhood Realtor Man (Keller Williams Realty Acadiana)

Spam prevention
Rainmaker
1,233,159
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Consistency and meeting the neighbors naturally: I did it walking my dog.

Mar 14, 2018 08:55 PM
Rainmaker
4,103,751
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Consistency is key. You are in the right place for advice.  Good luck.

Mar 15, 2018 03:40 AM
Ambassador
4,583,119
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Yes, direct mail works. I like EDDM but have not been as consistent as I should be. Check out Barbara Todaro 's blog - you will learn everything you need to know about direct mail...better yet call her!!

Mar 14, 2018 10:26 PM
Ambassador
2,571,547
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Be in it for the long term.   In addition to the mail, you need F2F.

 

Mar 14, 2018 09:02 PM
Rainmaker
1,926,309
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

All the time. 

Mar 14, 2018 08:24 PM
Ambassador
4,260,042
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Follow the direction of Barbara Todaro - she is the resident expert (and quite successful at what she does) with regards to farming and direct mail. Spend a few hours reading her blog - you won't believe the knowledge you'll gain there!

Mar 14, 2018 10:13 PM
Ambassador
4,312,759
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Chad Durr - as long as you do not use run-of-the-mill direct mail, you will succeed.

EDDM is a nice way to spread the message - as long as it is unique and has a call-to-action.

Mar 14, 2018 09:24 PM
Rainmaker
5,592,655
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Follow Barbara Todaro , she has a lot of great deal to say about postcards.

Mar 14, 2018 09:07 PM
Ambassador
5,415,013
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Barbara does plenty of direct mail, and is very successful with it.

Mar 14, 2018 08:52 PM
Rainmaker
3,985,875
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I know of some that have done well and others that it wa a waste of money

Mar 14, 2018 08:24 PM
Rainmaker
4,047,526
Richard Weeks
Dallas, TX
REALTOR®, Broker

Yes if you are consistent.

Mar 15, 2018 05:09 AM
Rainmaker
3,069,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Does 130 transactions $72 million volume in 2017 count?  If so - then yes.

Mar 15, 2018 04:58 AM
Rainmaker
762,647
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I started questionning the effectiveness and then got a call..."We've been getting your cards and I made sure to keep one because I knew we'd sell sometime soon...".   You just never know who's paying attention.  Be consistent & then get out there and meet them!  

Mar 15, 2018 04:40 AM
Rainmaker
1,044,439
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

I would defer all questions of a bulk or farming mailer to Barbara Todaro your up Barbara :)

Mar 19, 2018 04:38 PM
Rainmaker
1,519,811
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Follow Barbara Todaro asap.

Mar 15, 2018 02:19 PM
Ambassador
3,759,206
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Seek out Barbara Todaro 

Mar 15, 2018 09:15 AM
Rainmaker
1,387,928
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Consistency is the key.  Barbara Todaro is the Tom Brady of this arena and does not lose!

Mar 15, 2018 08:47 AM
Rainer
3,020
Scott Miller
Scott Miller Realty - Auburndale, FL
Real estate broker serving Central Florida

I've used this over the past 31 years - from purchasing a stock newsletter to creating, writing and publishing my own professionally printer newsletter. The tools are much more available today. You can usually download addresses from your association or MLS websites or apps.

Pick an area you know well, or intend to learn thoroughly. It can be useful to do some research as to average turnover in an area - how many homes sell in a year - check historical sales. No point spending your money in a neighborhood where people rarely move.

Make it doable - consistent communication with 200 homeowners is better than occasional mailings to 400. Also, 200 is the minimum for best bulk pricing - check this with the post office - things change, but the bulk of USPO revenue comes from bulk mail, and they are typically very helpful.

Mail out quarterly - in my experience, to much, too often gets set aside. Skip the cute photos, recipes, and jokes - you are a professional - they can read Reader's Digest in the bathroom (is that still in print?).

If you want to be known as a real estate professional, stick to useful real estate news - what's sold, what's available, the market in general. Maybe something like value recouped from home improvements, but make certain that any info is relevant to the local area. Many pre-printed newsletters contain things like protecting pipes from freezing or keeping a basement dry - hardly pertinent to central Florida where I operate. Keep it simple and concise. 

If bulk mail, use the bulk mail stamps - regular postage stamps, at bulk mail rate - looks less like junk mail. If you are mailing out an enclosed envelope (perhaps with a notepad or something), get someone to hand address the envelopes if practical. Notepads or refrigerator magnets can cost you over $1.00 each with postage and all so you want to make sure they are opened. Eventually, they will welcome your letters, information, etc.

Occasionally, you can get a local title company or loan company to sponsor an ad and help pay for your mailings, but be careful - you don't want YOUR reputation tarnished by what someone else's concept of customer service. I've always stayed away from this, as well as referral fees, selling warranty programs, etc. You will be WELL rewarded financially if you just do your real estate job well and take care of all of your customers.

I hope this helps and is relevant. I haven't mailed out in a few years, as my business comes from referrals. I used to send out very nice 3D pop-up Christmas cards to all past customers but as it got up to 700+ cards, it became overwhelming after a while - maintaining current addresses, etc. 

 

Mar 15, 2018 08:10 AM
Rainmaker
4,799,501
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Give Barbara Todaro a call.

Mar 15, 2018 06:06 AM
Rainmaker
4,215,238
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Yes, consistency and performance was the key!

Mar 15, 2018 05:56 AM
Rainmaker
4,433,703
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Barbara has written posts about direct mail.

Mar 15, 2018 05:50 AM
Rainmaker
6,614,423
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the blogs by Barbara Todaro for some very successful marketing practices.

Mar 15, 2018 05:25 AM
Rainmaker
4,123,299
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I have.

Mar 15, 2018 04:39 AM
Rainmaker
2,024,200
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

It's the neddle in the haystack . Is there a good ROI  ?

Mar 15, 2018 03:35 AM
Rainmaker
4,945,384
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have with some areas, but it has to be consistent, and for quite some time before it pays off.

Mar 16, 2018 03:02 PM
Rainer
3,165
Chad Durr
Keller Williams Realty Acadiana - Carencro, LA
Your Friendly Neighborhood Realtor Man

Thank you all for the responses.  I'm about to start a marketing run and was looking for advice.  I think the consensus is "check out Barbara's blog."  So that's what I'll do.

Mar 15, 2018 05:09 PM
Ambassador
3,058,497
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

With a large enough budget - yes.  As others have mentioned, consistency is key.

Mar 15, 2018 03:49 PM
Rainer
69,594
Shawn and Angela Miller
Berkshire Hathaway HomeServices Amabassador Real Estate - Lincoln, NE
Lincoln and Omaha, NE REALTORS®

I know some here on AR have had very good success with postcards.  I've picked their brains and used their suggestions to no avail. 

 

I've tried direct mail postcards before for over a year, each month, with no responses.  I know it takes time, but I gave up.  I used Expresscopy.com and designed my own postcards each month with good call to actions I copied from online examples.  I even did just listed and sold postcards to other areas of town when needed.  I focused on one area of town the entire time I farmed and sent out about 1000 postcards a month.  It gets really, really expensive even with Expresscopy.com's 20% discounts they constantly send you, so I decided to do social media advertising instead.  I can reach more people for less money and target people based on my specifics.  At least with social media, I see when people click on my ads so i know they are getting viewed.  For all I know, my postcards went in the trash.

 

I got my list of addresses off our county assessor website.  With their website, I was able to select the area and able to export all of the situs addresses. Pretty easy, but not all counties use the GIS website, so yours may not have an export feature.

 

The problem with EDDM is some delivery areas include apartment complexes.  If you are directing your advertising to potential sellers in single family homes, you'll waste your money on sending to apartments with the same single family home message using EDDM postcards.  EDDM does allow you to unselect business, but not apartments.

 

EDDM also requires a larger postcard.  I calculated it out and it was cheaper to print and send regular sized postcards via first class mail to my own mailing list then it was to send out the larger EDDM size postcards to one section of town.

 

Like I said, this was my experience.  Maybe I should have done it another year, maybe two.  Others here have had success.  The best thing is to gather as much info and decide for yourself.  Doesn't hurt to test it either.  At least you'll get your face out there!

Mar 15, 2018 02:08 PM
Rainmaker
593,446
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Chad ~ What has worked for me is market updates into the area you are farming.  For one of my farms with frequent sales I send out quarterly updates, but also mix in Just Listed & Just Solds for 8-9 touches a year.

I don't buy lists, I download the owners mailing (not property) address from the MLS and periodically send items by first class mail, so that the ones with bad addresses come back to me so I can remove them from the list.  Bulk does save some money as long as you don't have time sensitive material like Open Sunday, etc.  Best of luck with whatever you decide to do, but be consistent.

Mar 15, 2018 08:33 AM
Rainmaker
54,790
Jordan Ayan
The Lifestyle Collection - Scottsdale, AZ
Luxury Market Expert, CLHMS,Million Dollar Guild

I use EDDM all the time - it is a great way to send, but it is about consistency and branding.  

Mar 15, 2018 07:31 AM
Rainmaker
5,571,934
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

finding listings will be done offline more often than online.... direct mail marketing with standard sized postcards will work well... I have many posts on AR that can be found by doing a search in the search box at the top of the page.... search for direct mail marketing....

Mar 15, 2018 06:44 AM
Rainmaker
889,337
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Depends on your goal and budget.

To establish some boundaries lets set the goal to be a closed transaction (sold) within 90 days. First, the agent must identify those comm unites that statistically indicate there are owner about to make that decision. This mean identifying and monitoring communities with 5% or greater mobility.  Combine communities until you have a critical mass of 1500 to 2500 owners.  Make note of the non-occupant owners. The occupant is a buyer the owner perhaps an unhappy landlord. These are to be in a separate campaign.

Mail the remainder of the list a market report with your intelligent interpretation.

Follow that with an invitation for them to calculate the value of their home based on their personal knowledge of the house. This is NOT a free CMA. Your message will got lost is the noise for the real estate agent sea of smiley faces.

Then, while your name is still fresh in their mind. introduce yourself and reveal your solutions and their options/choices.

In those communities with less than 5% mobility, persistence and multi-portal messaging will prove beneficial. Nothing has greater value than living in the community and chatting up everyone during the dog walk.

Mar 15, 2018 05:36 AM
Rainmaker
1,723,705
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Yes, lots of success. Tried everything & it all worked. It all depends on your message.

Mar 15, 2018 05:25 AM
Rainmaker
684,915
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

It works if you work it, consistency is key.

Mar 15, 2018 05:12 AM