Sonja Adams (Keller Williams Realty)

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Rainmaker
1,213,734
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Buffini & Company has a lot of great templates.

Use current events on peoples social media:

promotion, birth, award, vacation, etc.

Aug 26, 2017 10:18 AM
Ambassador
3,037,137
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I write from my heart. What else would go inside a hand written note other than words of thanks?  Congratulations on your new home. Happy Birthday, Happy Anniversary. Congrats on your new baby. 

Aug 26, 2017 09:57 AM
Rainmaker
2,634,187
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The best ones come from the heart, randomly and without effort

Aug 26, 2017 09:51 AM
Rainmaker
474,669
Colleen Fischesser Northwest Property Shop
RE/MAX Advantage | Managing Broker - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

I personally feel it would be better to send out a few farm pieces followed up w/ a note such as:

"Hello, 

You may recognize my name from sales I've had in the area, but I wanted to send you a short note to let you know that even if you're not interested in selling in the near future, I'm here if you have questions about anything in the "community name" area. I specialize in the area and would love to be your "go to" for all things real estate. 

Just an idea

Aug 26, 2017 08:17 AM
Ambassador
5,357,905
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Dont try to fake a personal touch, save your handwritten notes for people you have met.

Aug 26, 2017 09:27 PM
Ambassador
4,201,209
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Sonja Adams - Why are you writing to them? 

For whatever reason, write from your heart.

They should be handwritten notes from the heart - just let your heart talk and the words will flow!

Aug 26, 2017 12:52 PM
Rainmaker
1,715,166
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Sonja,
It depends, of course, on the situation.  In answer to your question to Nina Hollander , say something personal about the reason you are reaching out to that particular person.  "I am contacting you because..."    Don't send out random solicitations.  Have a reason for contacting a specific person (or group of people).   Are you a specialist in that particular neighborhood or niche?  What can you do for them?  It's never about you.  It's always about what you can do for them.  

Also, as a side note:  I would highly recommend editing your ActiveRain profile to add a picture of you AND make it clear what market area you serve. 

Aug 26, 2017 08:13 AM
Rainmaker
577,189
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

If you are "farming" a particular neighbourhood, I think door knocking would garner much more results.  It has always worked very well for me. That is much more personal... and usually people are very nice.  You can chat with them tell them that you live in the neighbourhood and looking for new clients ..ask them if they might be thinking of selling in the near future, or if they have a friend of family member, or even a neighbour who might be thinking of moving...  Try to get their email for your newsletters or other real estate information you can send them on a monthly basis.

Aug 26, 2017 08:11 AM
Rainmaker
4,055,259
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Personal notes are just that... personal. How can I tell you how to get personal with your sphere if I don't know them? Please don't think that just because a note is handwritten it's personal.

Aug 26, 2017 07:58 AM
Ambassador
4,557,751
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I like what Thomas J. Nelson, Realtor,CRS,e-Pro  had to say. Hard to be personal when you don't know people but something of value (a short report) along with your note could wo

Aug 26, 2017 06:24 PM
Ambassador
3,258,901
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Thomas J. Nelson, Realtor,CRS,e-Pro has this one covered!

Aug 26, 2017 04:07 PM
Rainmaker
5,526,250
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

I agree with Nina Hollander 

Aug 26, 2017 12:53 PM
Rainmaker
1,380,453
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Lot of great content here.  I don't do handwritten notes (my handwriting makes doctors look legible).

Aug 26, 2017 11:51 AM
Rainmaker
5,571,310
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

you might want to follow Marte Cliff that's one of the tasks that she provides....but read some of her posts .... you could also search for that topic in the search box to the right of Activerain at the top of the page....

Aug 26, 2017 11:13 AM
Rainmaker
4,158,219
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

To those you don't know, do a brief introduction of yourself and thank them for their time.

Aug 26, 2017 08:12 AM
Rainer
267,209
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Magnetic Business card

Aug 26, 2017 07:59 AM
Rainmaker
4,884,492
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

 I like to add anything personal I know about the family.  Family, Occupation, Vacations, pets and kids.

Aug 28, 2017 06:42 PM
Rainmaker
818,487
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

It's hard to say without knowing what exactly you are sending... Just say something positive, preferably keeping in mind the recipients' perspective, that is, not how great YOU are, but how you could help THEM.

Aug 27, 2017 12:13 PM
Rainmaker
2,073,859
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Money ?

Aug 27, 2017 08:12 AM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Many good answers here

Aug 27, 2017 06:48 AM
Rainmaker
1,456,727
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Sonja Adams Ask for a referral.

Aug 27, 2017 06:27 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Something heartfelt and personal would work.

Aug 27, 2017 06:26 AM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Sonja Adams - just thinking of you....

I hope you are doing perfectly fine.

Hope you are enjoying life - just thought of you!

Aug 26, 2017 10:43 PM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Offer services like stats in the neighborhood, tips for getting homes ready for market or preparing for winter. Make sure it offer is inviting.

Aug 26, 2017 06:23 PM
Ambassador
2,563,991
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

       Introduce yourself, invite them to have coffee or lunch with you (or a beer after work) at some place nearby. 

Aug 26, 2017 03:36 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

What ever you put in there make it real

Aug 26, 2017 03:11 PM
Rainmaker
1,635,542
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

You have to personalize it to the property, etc. in order to gain traction with the prospect. Any example given would be canned.

Aug 26, 2017 02:32 PM
Rainmaker
527,095
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

"I have access to numerous buyers who are interested in buying a home in your neighborhood"

Aug 26, 2017 02:09 PM
Rainmaker
290,569
Allie Angeloni
Long Realty - Oro Valley, AZ

What's fun about a hand-written note Sonja Adams, is the fact that it's 'personal', so what is appropriate for one family or individual would not necessarily be for another.  I would mention the great experience that you had seeing them find and purchase their Forever Home, and you hope that their move-in and getting settled goes smoothly.  You could mention that you know their kiddos (hopefully you have their names) will enjoy their pool, and how convenient for them to have it in their own backyard, and that you know they will make many happy memories enjoying their new home.  You wish them the happiest experiences there, as pictures and videos of events will last forever.  Whatever is appropriate, because at this point, you are highlighting the best parts of their move and experience.  Good Luck!

Aug 26, 2017 01:24 PM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Every note should be different and personal.

Aug 26, 2017 01:10 PM
Rainmaker
67,190
Sonja Adams
Keller Williams Realty - Purcellville, VA

I guess I'm having writer's block.  I'd like to send out notes to a farm of people that i don't know... have no idea what to say to them in the note..thanks.

Aug 26, 2017 07:59 AM
Rainmaker
6,543,889
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Express your appreciation and ask for referrals.

Aug 26, 2017 07:55 AM
Rainmaker
3,969,586
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Of course, we are all here to help each other.

 

Aug 26, 2017 07:51 AM