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Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I would think the use of drone technology would be a huge plus when marketing the land online.

Aug 13, 2017 11:01 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I market to the ideal buyers.... builders.... builders buy land and your title should have a statement that a builder would use in the Google box to search for land..... I do it all the time.... your Avatar is a builder....think as a builder would think.... 

and Anita Clark is right.... aerial photography.... or at least an assessors map that outlines the lot.... "the eye buys" and drone photography is eye catching.... it may not be an investment that's worth it for one lot, depending on the list price.... but you MUST post an outlines assessors map...

Aug 13, 2017 12:20 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Depending on the type of vacant land, I highlight and advertise the various attributes.  Timber, Wildlife, Developement, Hunting, and more.

Then make sure these properties are in front of, and well presented to the people who want them.

Aug 13, 2017 10:39 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Silvia I don't do much land now but when we did it was pretty much how we did everything else. Market market market. Endre Barath, Jr. has some fantastic posts about selling land, he's a great resource.

Aug 13, 2017 11:48 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Silvia having  vacant land as one of my  niche for 20 plus years, I would be happy to talk with you about it over the phone... since I could write a book. The short answer is, everything you do for a home listing and to boot depending on the price points target market potential buyers based on the type of land in various platforms and even magazines....Endre

Aug 13, 2017 10:54 AM
Kathleen Daniels, Probate & Trust Estate Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

This is a great question for Endre Barath, Jr. - vacant land is not in my wheelhouse!  

Aug 13, 2017 10:41 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

"Lock Box is on the third tree from the right".  I have not sold vacant land since moving to San Diego...we don't have any !!!

Aug 13, 2017 04:38 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Like Anita Clark, I use drone photography on vacant lots. It gives the sense of the community around or the lifestyle (lake, golf course, etc.). Good luck, Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES

Aug 13, 2017 03:58 PM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I currently have 3 listings of which 2 are land.  I did drone videos on them, contacted every builder in the area, and contacted every agent who works with a builder in the area.  It's different than marketing a home but still requires some of the same strategies.

Aug 13, 2017 03:57 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Contact Endre Barath, Jr.  or Bob Crane 

Aug 13, 2017 11:34 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

None... I don't do vacant land listings.... only land with houses on them!  I'm sure you'll get some good responses from those who do sell vacant land.

Aug 13, 2017 10:32 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Vacant land is so much harder to sell. I've sold residential lots in a subdivision, commercial lots on major highway, development land, you name it. The special thing I do? Get good walking shoes because I take potential clients all over the lot--which many agents don't. At the moment I only have one vacant lot listed on Highway 101 across from Ocean World in Crescent City, CA.

Aug 13, 2017 03:03 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

If it has acreage there are many buyers that wish to be unseen by their neighbors;

"Want to work on cars without neighbors complaining?"

"Want to blast music without neighbors complaining?"

Or many other practices that people don't want neighbors to judge or complain about.

Aug 13, 2017 02:24 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Depends on the land and its uses, its topography, or its Floor Area Ratio (FAR)

One of our clients does a lot of huge acreage.  He has soil reports for wine growing, or zoning, etc.  Then it is marketed to the appropriate target.  A

Aug 13, 2017 12:23 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I would use a product like Zeemaps that allows you to put ballons around the land that show points of interest. You have dialogue boxes for those points of interest and the balloon for the land is set up for real estate. Drone photography also.

Aug 13, 2017 11:55 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Here, the Positives are " no access easements to other properties, conventional drain field site approved, paved road, well already in, no or limited restrictions, fairly level, already in land use if it's 5+ acres, priced right, builder available, loan officer familiar with new construction, reliable high speed internet, underground utility lines, and make sure property corners and lines are clearly marked. I also stake drain field sites with t=posts, then slide a 5' lond piece of white PVC pipe over the t posts. People need help visualizing where they can set a house.

Negatives are:  Alternative drain field site which requires maintenance contract and cost at least 3 times more than conventional sites, Restrictive covenants, easements, gravel roads, located in mountain overlay district, no well, steep, too much flood plain, traffic noise, airplane noise, too close to neighbors, no hi speed internet service available, overhead power lines.


Just to name a few.

Aug 13, 2017 11:05 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Knowong the zoning and what can be done with the land.  Targeting your marketing on the various possibilities.

Aug 13, 2017 10:54 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES - learning from other answers. I have never listed a land - yet.

Endre Barath, Jr. is an exepert in this - to best of my knowledge.

Aug 13, 2017 08:36 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I definitely agree with Anita Clark ..drone video would be the way to go!

Aug 13, 2017 07:19 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Wish I had a secret to send you. We do not have any vacant land to speak of!

Aug 13, 2017 04:54 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I do not do anyting all that special

Aug 13, 2017 04:07 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I am starting to get a good resonse from want ads in the areas major newspapers

Aug 13, 2017 03:33 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Good question. I would think a drone for photos and videos, depending on lot size, would be a good thing. I don't list vacant land personally.

Aug 13, 2017 03:04 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

With my land listings, i go find buyers reaching out to my list of builders, bulding a list of other builders and those looking to invest in land.

Aug 13, 2017 02:06 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES The important thing to do in your marketing is to stress the highest and best use for the vacant land. Land is land, but push the potential with what can be done with the property. Also keep in mind what the County/City has specified in their Master/Comprehensive Plan and Zoning. All of these play together to successfully market vacant land.

Aug 13, 2017 11:50 AM
Roy Kelley
Retired - Gaithersburg, MD

Email to the builder/developer list.

Aug 13, 2017 11:49 AM
Chuck Mixon
The Keyes Company - Cutler Bay, FL
Cutler Bay Specialist, GRI, CDPE, BPOR

Don't miss some of  the thing you can't see. For example if there was a trailer on the property check and see if there a well and septic tank. This could add 12-15 thousand to the value that most would not observe.

Aug 13, 2017 11:34 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I like Anita's recommendation, but around here, land is becoming a premium, and doesn't take long and they are gone!

Aug 15, 2017 05:43 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I like the idea of a drone to tour the area.

Aug 14, 2017 03:59 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I needed to be on my PC to answer this rather than my phone:
I do a lot of land. The marketing depends on where the land is and what type. For example, I have 2 large parcels that are somewhat remote and have mining claims - I have drone videos for those so people aren't getting lost out there in the desert before knowing what and where the properties are.
My commercial parcels, I use video with demographics/infographics and annotated maps to show where/what etc. We use WalkScore and ADOT Traffic Counts to demonstrate the desirability of the location. Also, I love BatchGeo (embedded in blog) for mapping!
For residential land, video about the community and its attractions . . .
And direct mail, blogging, reverse marketing etc . . .

Aug 14, 2017 09:53 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Can't beat Barbara Todaro 's plan of sucessful attack.

Aug 14, 2017 06:25 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I don't do anything right now but we are thinking of hiring someone to shoot some drone video for us.

Aug 14, 2017 06:23 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Aerials are what I like for them.

Aug 14, 2017 05:55 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Depends on the land - we still have lots of it here

Aug 14, 2017 05:20 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

We don't list land

Aug 14, 2017 05:17 AM
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

I sold 3 vacant lots in Miami recently with just a sign on them, all within a couple months. We have lots of investors/builders just driving around looking.

Aug 14, 2017 04:50 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I have a land listing for 5 years. 4 calls.  Most want a basement bargin price if not near the coast.  Wanting a paved road, septic survey wanting to pay sub basement price. As for land near the cost, it is close to zero that has not been built or developed.  I would think Drone will work good on larger lots. 

Aug 13, 2017 05:58 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I make sure I let people know about the current zoning and the potential for its use. Using key words gets my land listings found and sold.

Aug 13, 2017 05:18 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Vacant residential lots? Promote to scattered lot builders. They normally have buyers looking. 

Commercial? Promote to potential end users and other commercial brokers

Aug 13, 2017 05:11 PM