It's a combination of Joe Friday(just the facts) and Joan Collins(you know -- some sizzle).  I want to provide meaningful information yet show off the features.     

I 'circle' for the landing and come from general to more specific Keeping the ultimate target reader in mind is always key

That's the radio background in you speaking. There's always one person that you're playing to--hopefully that person or entity known as 'the ideal buyer' has been identified, and their character developed.

The property does dictate the audience, yes.

I am familiar with the dynamic in your question. I speak specifically to a buyer as if this was and is the "one" they have been looking for......

I write mine to attract the most potential buyers hoping i hit my target market i.e. first tome buyer, or move up buyer or investor with my new bank owned listings

I feature benefits not features. It's a wider net.

No, I don't. Unless a property is truly a niche property that would attract only one kind of buyer, I write to attract a multitude of buyers. Many homes offer many different things to different people.

I try to tell a story that speaks to as many as possible.  Some homes lend themselves to a particular style of buyer (for example ones with guest units, horse facilities, etc.).  On those, I do additional postings geared toward that buyer.

Target marketing....determine who the Avatar is and go get 'em.... attract them to the post...write to them for them ....make them call you... dangle the carrot and make it the type they like... address them directly...

I use lots of photos - each photo has a caption which speaks to the "facts" as well as the sizzle as Michael Jacobs so eloquently stated.  "Perfect for a home office" is one example.  Photos are eye candy for buyers.  Descriptions help buyers by stimulating their own imagination for any given home.

You have to appeal to all 4 types of buyers - power, party, peace & perfection people. Try to cover them all - as Michael Jacobs said, facts + pizazz touches them all.

Michael Jacobs said it best.  A

I try my best to target to the most likely buyer pool.

Grasshopper, you think in too many directions.  Focus, practise.  I think you have the answers to your own questions.  Believe in your self.  

Michael Jacobs has this one covered!

Michael Jacobs nailed this one!

Somewhat- I always try and determine exactly who the potential buyers are

Many descriptions need to be given more thought.

Andrew Mooers - I try to combine targeting a specific buyer!

Niche, I try to determine if the property is for family, what family( kids, maybe extra income opportunity), why would someone would like that location, layout,  etc. 

It does depend on the property and who the audience is..I like Michael Jacobs comment "I want to provide meaningful information yet show off the features." My goal always!    

I do target the buyer segment that I think will be looking for the property. I focus on the amenities and reasons they will be looking for.

Pretty much Andrew - I know what buyers will be attracted to the home and lean in that direction with a story.

Depends on the day and the property, mostly I just share the facts and the attributes.

I always try to describe the home to the right buyer.

No.  I cast a wide net.

I describe the property .

How do you manage to type that much while capitalizing every single word? It must be very time consuming. It's extremely frustrating to read so I'm moving on.

Sometimes but not always.

Good question, need to learn what others have to say!

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