have you joined Realbird?  that's a great place to create a website for that listing....and post photos for a slide show.... use Animoto vis Realbird for a video and export it to YouTube.... embed the html code on ActiveRain and many other sites.... Realbird syndicates the listing....it goes everywhere....

Part of your pitch can be that the buyers can purchase using a renovation loan.  The property is appraised at the post-reno value and the renovation funds are distributed to the contractor(s) by the lender. 

You already have some good suggestions, especially from Barbara Todaro . Definitely use lots of photos and video. And play up Temecula, Old Town and Wine Country. Did they rehab the MBR and bath? Kitchen and main living areas?

Great comments here do far.  Tell the story with your marketing. Whatever it is ... priced right ... it will sell.  I wish you all the best.  Take note of Barbara Todaro comment.  

What's your question. It's 1/2 remodeled so you have to mention it that way. It will take someone that wants to do the rest of the project. Price it accordingly.

Well, seems it is quite a unique property for the area. Pricing can be tricky. How bad is 1/2 of the property? 

Talk about the location and the lot and that half the work has been done. Truth in advertising, always.

99% Price

1% all the other ideas you get here.

So, it's really an 8000 San Francisco house? Or an 8,000 sq. ft. house? 

Split the house in half and sell it as improved and the other half as a fixer upper.

Hit some of the investor Meet-ups in the County.

Mine the MLS and determine where the action is for:

Houses at this price point

Houses of this size

Agents involved on both sides

Now you need to go steal some buyers.

What distinguishes this home from those that have sold? Create those points of distinction using the criteria to which this buyer group will respond.

Using the 'keywords' that identify those 'action communities' inject your opportunity into their message stream.

Then create a private environment for agents active in this market segment.

Suggestion: Do a little digging and write the 'back story' that the new owner will want to tell.  OR, create the moment. In one case the owner created the main guest bath with a bold red theme. Everyone who visited made positive comments regarding how energized the felt. This does two things. creates identity for the owner and controls the narrative regarding the house. It will become the red bath house and not the 8,000 SF fixer-upper.

For most buyers at this price point a half done house is an undone house.

Christine - I think Thomas J. Nelson, Realtor, CRS has a great answer for you.

Explain everything about the home truthfully, and price it accordingly.

As Barbara said - use Realbird, it does get a lot of hits! 

This home is half finish and waiting for you to finishing the other half!

Like Barbara Todaro and Kathleen Daniels said, RealBird!  I use it on all my listings.

Barbara Todaro nailed this one!

Just tell the truth. Needs some finishing touches and awaits your thoughts!

Accentuate the positive.

I like the suggestions by Barbara Todaro. 

AT the end of the day, it's all about pricing regardless of condition. But your marketing approach needs to be for someone who wants to put their own personal imprint on a home.

Christine Kankowski Temecula & San Diego - excellent suggestions in the answers. Thanks, Barbara Todaro, Kathleen Daniels etc.

I would have to the patient before I diagnose...

Investors or DIY historical buffs. 

Just don't go over board.  Market with future in mind

Good luck.

It depends on your market, but in many markets there are people who would love the opportunity to finish renovations to their vision while having the ability to live in the other half of the house. I would sell on potential without the downside of some other potential-based properties.

You have what they call a classic show & tell. Thats all there is to it. The product should speak for itself similar to how your description does. Make sure it is in clean condition and smells good in every room. Buyers will do the rest...Price it just below what you think it will sell for & have patience

This is a tough question. I would need to see this property as well as the comps.

Sounds like a great opportunity for the right investor.

Christine Kankowski Temecula & San Diego I take it the house is divided into two units.  I would market it as,  Live in one unit and rent the second unit. State the rental unit needs a rehab.