Nathan Gesner, Broker / Property Manager (American West Realty and Management)

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Julie Larson Realtor® Sarasota FL 941-284-9826
White Sands Realty Group FL | 941-284-9826 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of

I did it last fall and didn't realize at the time that IDXBroker wasn't utilizing it yet. It totally messed up my site. So, I currently have it inactive until IDXBroker can support SSL. I'm told it's coming soon....   

Mar 17, 2017 02:58 PM
Robert Newman
Inbound Real Estate Marketing L.L.C. - Buffalo, WY
Creating Enduring Online Marketing Results

Google will give preference to an Https page (SSL cert) over a HTTP if and only if the two have similar domain/page authority. 


Laymen's terms. If two websites are in a race and arrive at the finish line at the exact same time the one with the greater site security will win. 

The realtors that should pay attention to this are as follows: 


  • You work in a MAJOR metro market. Miami| LA | Dallas as examples OR
  • You work in niche market but have stiff online competition IE: Steamboat Springs | Palm Spings | Austin

Essentially if you feel like there is an online race that MIGHT be close then an Https upgrade might be called for. Expect a temporary ranking drop when you upgrade. You are changing ALL of your URLs. While most providers redirect these automatically on older websites you'll be getting some temporary errors that you won't be aware of unless you are logged into your Google Search Console. These usually sort themselves out. One last note.  

Random fact. You might know https adds a layer of encryption to data being transferred from a website to website user. Did you know why Google is trying to make it the defacto protocol? 

Answer: in 2016 Mobile devices consumed more web pages than desktops. Mobile devices are much easier to hack than desktops. With usage only expected to grow Google is making an attempt to make the web a more secure place. 

If you happen to own an e-commerce website you'll want to get an SSL cert stat. 

Mar 17, 2017 10:27 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I went down that rabbit hole about a month ago.  I wrote a post about it. Not there yet.  Other service providers have some work to do before all the stars will be aligned to make the move. 

Mar 17, 2017 08:03 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

What is an SSL cert and what is it supposed to do for your site?

Mar 17, 2017 07:16 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I have read pros and cons.  On Google's blog, they talk of those with passwords that involve credit cards.  On our website, when we access it through our password it switches modes to SSL.  A

Mar 17, 2017 02:22 PM
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

I'm not sure what an SSL certificate is for. Reading other's comment now.......

Mar 17, 2017 08:49 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

My blog is SSL certified but apart from that security I can't say I have seen any other impact. My content will have a far greater impact I think, unless I am missing something. Will readers notice that the site is SSL certified? I suspect not

Mar 17, 2017 07:48 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading...

Mar 18, 2017 05:35 AM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, SFR®, e-PRO®, GRI, AHWD, REALTOR®

Good morning Nathan,

Interesting question, after reading the comments, I will stay put:)

Mar 18, 2017 05:24 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I've not added it yet, once the new site goes live so will the ssl

Mar 18, 2017 05:22 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nathan Gesner - this is one thing I need to focus on - my own website! Right now, it's through Market Leader.

Mar 17, 2017 10:29 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel


Mar 17, 2017 09:51 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Not I

Mar 17, 2017 07:51 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 I yield to Inbound Real Estate Marketing !

Mar 17, 2017 07:44 PM
Anthony Acosta -
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker


Mar 17, 2017 06:45 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

No I haven't. I have read from other members that making the change messed up other functions.

Mar 17, 2017 04:28 PM
Kris Swierz
Agency One - Seattle, WA
Because Everyone Loves Real Estate

I tried but the platform I use doesn't have that option yet.

Mar 17, 2017 04:08 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I have not added that....but will be back to read more comments....

Mar 17, 2017 11:01 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

We did based on knowledge learned in Active Rain. As soon as it was activated, noted a huge SEO increase in one key word phrase, which went away in a few days. Hoping long term this will add value.

Mar 17, 2017 10:24 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Isnt this just something that is needed for sites that collect financial info?

Mar 17, 2017 10:23 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

@Nathan Gesner

I would also like to know what this SSL certification is all about.  Is this something that is or will be mandatory?

Mar 17, 2017 08:25 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Have not done so!

Mar 17, 2017 07:08 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

No not yet. I was actually going to ask that question here. I don't remember what GoDaddy wanted for it - $59 or $79? Maybe others with some info will chime in.

Mar 17, 2017 06:05 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I will check into this one

Mar 17, 2017 05:59 AM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Yes it was built in to the current website and plan on it in the future as well

Feb 22, 2018 06:09 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I thought I heard IDX Broker was in progress of getting the SSL certificate.   

Mar 20, 2017 10:28 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Nathan - I have not felt the need to do it, but if I were asking for people's credit card info on my website, I would probably have it.

Mar 19, 2017 12:30 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Parked - after reading Kathleen Daniels post about her escapades with it, I'm terrified!  I believe this will be something that I hire out!

Mar 18, 2017 10:06 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

my husband had it installed on his website and it did absolutely noting.  I think it matters more when security is needed like selling things and credit card transactions.

Mar 18, 2017 02:42 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No I have not.  I have long been a critic of this as not being neccessary for the majority of real estate websites and I stand behind that.  I have not and will not encrypt mine, even if I'm the last unencrypted site on the planet.  As an Information Security practictioner and one who has encrypted many an ecommerce site for companies we all know, I am fully aware of the merits of SSL.  None of them apply to my site.  Precious few of them apply to any real estate site.


Zillow is unencrypted.  Active Rain is unencrypted.  I'm not worried.  So what if my login box has a warning now that the data isn't encrypted?  Big whoop!  SSL encryption can easily be defeated at a public hotspot.  For $250 you can become that hotspot, be a "Man in the middle" passing credentials and SSL certs back and forth.  The end user and the site will never know the difference.

Mar 18, 2017 11:46 AM
Roy Kelley
Retired - Gaithersburg, MD


Mar 18, 2017 08:42 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Great answers and with our next site we definitely will do so.

Mar 18, 2017 08:04 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I've not thought about this at all just yet.

Mar 18, 2017 06:27 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Not yet.

Mar 18, 2017 06:01 AM