Purchases are emotional decisions justified logically.

Great question, Diana Dahlberg!  A large portion of my clients are from financial or engineering backgrounds - the wives fall in love (emotional) but, the husbands want numbers and logical answers before they make a decision. 

Generally both, though I do prefer logical clients.

I think a lot of people buy and sell thinking that they are using logic, but nearly everyone places emotion on it.  I tend to be more practical and logical and I think I bring the logic to the table when buyers and sellers are acting on emotion.  I want no regrets, no buyers remorse and so I ask a lot of questions and help clients think things through. -Kasey

They both go hand in hand. For investments you have to have metrics, but to buy the investment home emotion is the impetus to action.

Where's the hammer and nail .... Thomas J. Nelson, Realtor, CRS has this one...

Emotional on the client side, logical on mine. I'm there for them to be their safety net and a sense of direction:) 

Diana,

Emotions are justified with logic.  They precede logic.  A

I want buyers to find a home that knocks their socks off. But...I want them to be able to afford to buy a couple of new pairs when needed.

In residential I would say emotionally and in cre I would say logically.

It seems to depend in the buyers, their experience, and how they make decisions since that varies quite a bit. A combination of both seems to work best.

I think it's about 50/50. I work with some very practical buyers and then there are those that buy from the heart. I love working with both types. 

I like facts but can sell the sizzle. First time buyers tend to buy with emotions and my more savvy, experienced buyers use logic. It apply what is needed in each situation and it works for me most of the time.

I am with Debe Maxwell, CRS - I work with a lot of engineers who want data, facts, numbers ... and the other side of the equation are the emotions of the wife/spouse/partner.  We need to speak both languages. 

As a listing agent my job is to take emotion out of selling and sell using facts. When selling that listing to a buyer, i want to capitalize on their emotions to get a sale. 

Boy, this is a great question that I never thought of. I personally tend to be logical but when offering advice I give both sides of the coin.

Hmmm, I am going to ponder this awhile.

Diana Dahlberg - who said that - People decide emotionally and justify logically. (Thanks to my coaching at Buffini & Company.)

More than likely 50/50.

I actually think 50/50 for me.

I'm going to say emotional Diana Dahlberg .

  They start out with logic, see what they want to buy, then emotions take over.

I would not know how to measure that.

Real estate is emotional and your presentation better hit all the senses to show the features, how this property is going to improve your life. Property that works, fits their needs sells itself. You are a matchmaker tapping into the heart and the head. Makes sense to the buyer, causes lub dub pulling the heart strings helps you sell more, list more and retire wealthy, happy and at the top of your game wearing the blue and gold "R".

Diana - I think Thomas J. Nelson, Realtor, CRS absolutely got this one right. Not much I can add to that.

It's got to make sense - so that is logical. But some do 'fall in love' with a home and it still needs to make sense.

Great questions. Home sales for buyers and sellers are often filled with emotion. Investment property is very logical.  Our job, when representing buyers and sellers and emotion is involved, is to try to get the clients pulled back into logic. Do you want to sell? Or do you want to buy this house? Then these are the steps we need to do--and try to get the clients to see the logic of their decisions rather than pull emotion in.

I work with a lot of investors, so it's logical based decisions for the most part.  With traditional clients, it's a mix.

This depends on where the buyers measure up in our DISC prediction.

While I do not support/engage emotional actions I do work with others that do

Our niche is investors; therefore, it is logic.  Whats the ARV and cap rate.

Emotions always play a part in transactions.

GREAT Question.

The right answer is 'More bites occur through soft messages, but sales through aligned logic and performance."

At some point, 'What should I offer?' needs a logical response.

Most of life like real estate combines multiple decision making processes. 

I provide the facts and they make up their mind. Emotions come first and are then logically justified!

If it's residential - emotional, if it's commercial it's all numbers

Diana, I think that the emotiaonal and logical go hand-in-had it's a 50/50%.

Emotion is finally what sells.  They have to love the property.

I've never thought about it... but I don't allow my clients to make purely emotional decisions on such a big transaction. It has to be a mix of both.

Joe Pryor nailed this one!

I try to feel them out at first and you may find that with an engineer it might be 95% logic and 5% emotion. A artist in Hollywood would perhaps be making decisions with 95% emotion and 5% logic.

There are other types of creatures that appear to use little to no logic at all...while appearing to be human at least physically.

Always stay with logic.

People make hasty decision. For example miss out a good deal not to take realtors advice. When they are upset with the rejection they do crazy things.

I am going to try an experiment with these older questions... does anyone go back and read them? If I put a response of any sort will the average number of people that acknowledge it by a like notice or will this create a lower result

More sales are done thru emotion. That is why they need an agent like me to control the situation with logic.

I would say Logically.  In our world today, consumers seem to be more educated and are interested most in their ROI (Return on Investment).   When it makes logical sense to purchase a property that is appealing, my customers are more likely to Purchase.   I find the same to be true with listings.   Showing clear numbers to the benefits of Agent Assisted transactions appeals to more.    Of course, there always is that EXCEPTION.......   :)

When you say "solution", do you mean a problem that may be occuring in a transaction that you are trying to overcome?

If so, I believe consulting means using logic to appeal to someones emotional response system to help them move forward.

Always Logically but that is my opinion.

Logically based, because it's only logical.

As an agent I hope I make more sales using logic over emotion. But have been known to go fight for my clients and when I do that it is more emotionally based.  I have seen Buyers and Seller use both emotions and logic in their decisions. Sometimes both can get in the way of the process of selling and then that's where I find it hard to keep my emotions in check.

You have to know your clients and what they respond to best. Sometimes emotions need to be overcome with logic.

Diana Dahlberg Professionally based solutions.

Buying a HOME is far more Emotional !