Steven Nickens, R(S)GRI ABR,  Maui Real Estate Hawaii (Hawaii Life Real Estate Brokers)

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Rainmaker
4,490,326
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Two different marketing approaches... both can work but in different ways.

Feb 28, 2017 04:30 AM
Ambassador
2,608,498
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Both.  Just be consistent.

Feb 27, 2017 08:13 PM
Rainmaker
1,766,546
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Depends on how good you are at either one. Farming is a strategy that needs to be consistent. FB ads do not really need to be consistent but needs a strategy. Willy-nilly will not produce anything in either.

Fastest leads would be FB with landing page.  Minimal costs but you still have to tweek & refine to get the best results.

Feb 28, 2017 04:55 AM
Rainmaker
1,558,335
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Both or more. I'm in favor of targeted direct marketing these days. 

Feb 27, 2017 10:18 PM
Rainmaker
2,079,021
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I'm going to go with post cards because they actually end up in the hands of your potential clients if you are targeting Sellers as I do.

Feb 27, 2017 05:23 PM
Rainmaker
2,153,027
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Sending out postcards. Works for me all the time.

Feb 28, 2017 05:43 AM
Ambassador
1,616,454
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

send out postcards directing them to landing page

Feb 28, 2017 04:34 AM
Ambassador
5,752,579
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Depends on the nature and age of your target demographic.

  1. For some of our markets postcards are key,
  2. for some social media does the trick.
  3. for others we pick up the phone.
Feb 27, 2017 10:18 PM
Rainmaker
142,746
Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

Both are, but my preference is sending out postcards.

Feb 27, 2017 07:50 PM
Rainmaker
4,385,932
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Definitely post cards but I believe in diversification do both for  over the top results!

Feb 27, 2017 06:46 PM
Ambassador
4,552,644
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'd say postcards but, I wouldn't hesitate to do both!  Why not? Landing pages are free...or at the very least, cheap!  Why not pick up another one or two leads from a landing page?

Feb 27, 2017 06:34 PM
Rainmaker
1,357,492
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Why is it either or?

Why not both and?

I think both postcards and Facebook have their place in a marketing campaign, especially if both are driving traffic to the same landing page.

Feb 27, 2017 05:52 PM
Rainmaker
915,778
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

First, the method is not as important as the message.

The foundation begins with direct response marketing. Give the reader more than one option. There are real important options that must be provided. Postcards and Adwords yield very similar responses. My advise would be to balance the effort and synchronize your message to be a validation point.

Save the FB spending to zero in on those who have indicated their interests.

Feb 28, 2017 05:42 AM
Rainmaker
4,799,732
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It depends on the quality of the marketing you are going to do.  If, done well they can all be equally effective.

Feb 28, 2017 05:35 AM
Rainmaker
5,580,884
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

just my opinion, but for listing agents, nothing trumps postcards...nothing...

Feb 28, 2017 05:07 AM
Rainmaker
4,350,159
Richard Weeks
Dallas, TX
REALTOR®, Broker

Postcards but on a regular basis.

Feb 28, 2017 05:04 AM
Rainmaker
870,648
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Post cards. They can be used to encourage people to visit your website / social media accounts.

Feb 28, 2017 04:29 AM
Rainmaker
3,070,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Inna Ivchenko nailed this one!

Feb 28, 2017 03:57 AM
Rainmaker
4,433,809
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Both

Feb 28, 2017 03:52 AM
Rainmaker
2,054,599
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Post cards = $$$$$$$

Feb 28, 2017 03:17 AM
Rainmaker
980,713
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

Both and follow up, have a plan and execute that plan, focus on one market and go with it.

Feb 28, 2017 03:13 AM
Rainmaker
695,297
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Facebook Ads if you send them out regularly.

Feb 27, 2017 11:04 PM
Ambassador
4,316,215
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Steven Nickens - I am not so much for direct marketing - so I'd suggest landing pages. However, I am sure, if done right (and not sure if you have EDDM, you can get excellent results with direct marketing, too.)

Feb 27, 2017 10:50 PM
Rainmaker
206,670
Chuck Mixon
The Keyes Company - Cutler Bay, FL
Cutler Bay Specialist, GRI, CDPE, BPOR

Younger generation is on Facebook and they are a great source of Buyers.  If you looking for listing I tend to think the Baby Boomers are not on Facebook as much as the younger generation.  Both are great sources for leads.

Feb 27, 2017 09:31 PM
Rainmaker
5,767,466
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Steven,

You have to test it out in your community.  What works in one place does fails in another place.  You have to talk to the people face to face, and do research beyond Facebook, etcetera.  A

Feb 27, 2017 08:22 PM
Rainer
320,129
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

I'm trying both ways to generate leads.  Not everyone is on social media.

Feb 27, 2017 07:05 PM
Rainmaker
1,157,535
FN LN
Toronto, ON

The second option does not work for those who do not use social media.

Feb 27, 2017 06:59 PM
Rainmaker
3,986,000
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I prefer a personal contact and that could be by phone or in person

Feb 27, 2017 06:55 PM
Rainmaker
1,183,850
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Traditional marketing gets you 98% of business. That should couple with door knocking, local paper ads, proven Sold signs.

This social media gets you perhaps 2% if that much. Bloging also help to make you stand out. In our area there are close to 100,000 agents. You need distinguish yourself before relatives and friends remember using your service.

 

Feb 27, 2017 06:21 PM
Ambassador
3,987,010
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I think postcards, if done right will have a positive effect. I agree Facebook has its place too.

Feb 27, 2017 05:58 PM
Rainmaker
146,758
Julie Larson Realtor® Sarasota FL 941-284-9826
White Sands Realty Group FL | 941-284-9826 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

Hmmmm....I think I have to agree with Bob "RealMan" Timm on this one. I am a fan of Facebook ads, but I'm not sure if you can target a neighborhood. I know you can target a zip code and city - just not sure about a neighborhood.

Feb 27, 2017 05:33 PM
Rainmaker
1,466,027
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Steven Nickens Postcards/Letters have always worked for me.

Feb 28, 2017 11:03 AM
Rainmaker
4,333,471
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would do both,  double your output

 

Feb 28, 2017 09:49 AM
Ambassador
3,158,154
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

All printed media needs to push the recipient to your website with a call to action. 

Feb 28, 2017 08:04 AM
Rainmaker
945,423
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

If you're going to do it - don't do it half way - do both

Feb 28, 2017 06:51 AM
Rainer
177,334
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

I guess whatever you do, you have to do it the right way and be effective at it. Now, people are quick to say do this or do that, but I think in order to mimic their success, you have to know the gritty details of their master plan.

Mar 29, 2017 11:09 AM
Rainmaker
539,589
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Okay I am taking advise from so many wise agents. Really it's been amazing your lifting the bar higher in my journey in this crazy business. So I signed up with L2L and just posted my first Facebook ad.  You know you can attend seminars all over the country, could be a good write off, but the information from you guys is cutting edge thanks.

Mar 02, 2017 03:32 PM
Rainmaker
5,323,059
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do a little of both, as you never know which method will work.

Mar 01, 2017 11:33 AM
Rainmaker
928,676
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Steven - I would think this may be different depending on the agent, the market they work in, and their niche. Either could be effective, and an agent needs to discover what will work for them.

Feb 28, 2017 08:22 PM
Rainmaker
1,430,221
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Barbara Todaro is the queen of direct mail.  She does an amazing job of it and it brings results.

Me, I've tried it and facebook ads, but neither were done consistently in a farm mentality, so neither worked well for me.

Feb 28, 2017 02:07 PM
Rainmaker
808,903
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

We have never done postcard marketing but have had very much success with internet marketing, so I'd go with the latter.  Although couldn't you do them together? -Kasey

Feb 28, 2017 01:00 PM
Rainmaker
1,672,115
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

I believe the postcards are more locally focused and for immediate hot leads; win out over your alternative method.

Feb 28, 2017 09:57 AM
Rainmaker
2,691,172
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I am a post card supporter but they have to be extraordinary...

Feb 28, 2017 07:53 AM
Rainmaker
864,358
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Why don't you try both and then let us know the results. I personally have not had much luck with FB landing page.

Feb 28, 2017 07:13 AM
Rainmaker
7,033,883
Roy Kelley
Retired - Gaithersburg, MD

Definitely send post cards but not as a substitute for your website or social media presence.

Feb 28, 2017 06:50 AM
Rainmaker
1,708,245
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I'm not a paper person so the latter for me.

Feb 28, 2017 05:49 AM