Steven Nickens, R(S)GRI ABR,  Maui Real Estate Hawaii (Hawaii Life Real Estate Brokers)

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Rainmaker
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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Landing pages do not inherently have SEO.  In fact, they usually don't because they are designed to drive a call to action, not drive traffic.  You need to work on the traffic separately (e.g. blogging or CPC, etc to drive people to the landing page).  Then, I'd recommend you have a properly designed landing page.  I would probably get something from Thrive pages as it's reasonably priced and one time cost.

Ideally, you'd pay a professional to design the page.  That will probably give you the best ROI.  Alternatively, if you design yourself (or initially design) do some research.  In particular, Neil Patel has a great guide on landing pages.  Go to Quicksprout.com and I believe the guide is on right hand side, lower down.  if not, google it.

Feb 20, 2017 03:55 AM
Rainmaker
981,274
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

Take a look at listings to leads, they generate landing pages for all of your listings.

Feb 20, 2017 03:07 AM
Rainmaker
3,946,700
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Steven I am all about paying those who are the experts... I am already short on time to add to my plate:)Endre

Feb 19, 2017 11:57 PM
Rainer
87,122
Chris Locke
Acton, CA

You should have a few landing pages for sellers.  A few for buyers.

 

Here is an example of one for first time buyers: Click for page example

 

This is a page that offers content in return for lead info.  If the offer is compelling it will be effective at generating leads.  In this example, its a 2017 First Time Buyer guide with links to loan programs for first time buyers.  That's an offer that works to generate leads and build your brand.

 

This page is from the hosting and real estate landing pages service at postAprop.  It only takes one click to get the page live with the content in place.  Comes with an online editor to customize so you can drop your photo, contact info, location inside the content.

 

postAprop.com - Unlimited real estate landing pages WITH BUILT IN EMAIL MARKETING. With current promo its $24.99/month.  Includes full hosting account.  You can host your agent site, blog, and single property sites under one account.

Nothing better.  Saves both time and money.

 

Now about SEO....

This can be an expensive (or very time consuming) mission.  You can build links to your landing page and get them ranked. But it takes time.  Then linking the independent landing page to your site can provide SEO benefits to your main site.  

I would suggest creating a few landing pages and doing this:

1. Integrate the pages with your main site - Links and graphics that drive traffic to the landing page to capture leads.

2. Occasionlly post the landing pages on social media.

3. Make a few short videos with highlights of that offered on the landing pages.  Post on youtube with links to landing page in description.  Post video URL on social media and on any blog posts.

4. Add the landing pages to any other marketing you're doing.  Direct mail, print, anything local, online and digital ads, etc.  Anything you are doing make a change and drive the traffic to your landing pages instead of the main website.  This will help to generate more leads.

Hope this helps.

Feb 20, 2017 12:22 PM
Rainmaker
1,358,336
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

You need to coordinate it with your call to action pages, your advertising that draws people to it. So do you have your campaign designed first? Your marketing plan for this page? If not, it may be better to hire a pro for the first one, learn from it and then you can replicate from there on your own if you so choose.

Feb 19, 2017 09:05 PM
Rainmaker
1,430,521
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Debbie has you covered.

Feb 20, 2017 09:55 AM
Ambassador
3,158,656
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I agree with Debbie Gartner - 

Feb 20, 2017 09:29 AM
Rainmaker
5,767,466
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Steven

We would advise paying a professional who knows real estate.  An agent we knew has his girlfriend do his website because she had a web development company that did websites for famous people.  The whole thing was a mess as she had no idea of the fine points in real estate.  A

Feb 20, 2017 07:36 AM
Rainmaker
5,580,884
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

beyond my paygrade, but the experts are on this site.... I refer this type of question to Nestor & Katerina Gasset (katerina)

Feb 20, 2017 07:03 AM
Rainmaker
1,672,315
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Debbie Gartner got this Gold Star today with her answer!

Feb 20, 2017 06:11 AM
Rainmaker
146,758
Julie Larson Realtor® Sarasota FL 941-284-9826
White Sands Realty Group FL | 941-284-9826 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

Debbie Gartner is spot on as far as your landing pages don't have SEO value. 

I've recently started using ListingsToLeads for my landing pages and they are amazing!!! You should check out ListingsToLeads. If you'd like my referral link, message me. I'm hooked on it and you can generate unlimited landing pages. Plus, it's a lot more than just landing pages.

I recently did a blog post about ListingsToLeads if you'd like to see examples of their landing pages read my blog post about ListingsToLeads.

Feb 20, 2017 05:23 AM
Rainmaker
539,589
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Nathan, the light is starting to come on.

Okay so if you create your own landing page, like Thomas said hire a pro to do the layout and design not a bad idea.  Any tips on design work, recommendation for designer or programs.

Feb 20, 2017 12:04 AM
Ambassador
4,316,215
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Steven Nickens - you can surely use some of the services for the landing pages - however, you need to drive the traffic to those pages. Some call-to-action in your blog posts should send the readers there.

Good Luck.

Feb 19, 2017 09:59 PM
Rainmaker
1,045,215
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

What I would do is investigate investigate and then look into it more lol...there are tons of options. If decide you want to create your own rather than hire someone to create them for you AVOID the do-it-yourself services that want you to pay every month or annually for what amounts to DIY there are plenty of options

Feb 26, 2018 12:44 PM
Ambassador
4,553,992
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I create the landing pages to be on my site - so, it's not something that runs people off.  A lot of people click right off of a landing page so, I associate them with my website so they can move off of the 'sign-up' sheet if they want to.

Feb 24, 2017 03:21 PM
Rainmaker
7,038,423
Roy Kelley
Retired - Gaithersburg, MD

Blog about your decision.

Feb 21, 2017 03:12 AM
Rainmaker
4,388,271
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I think Debbie Gartner has you covered!

Feb 20, 2017 07:08 PM
Rainmaker
1,708,245
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Try using Upwork and hiring freelancers from all over the world.

Feb 20, 2017 02:20 PM
Ambassador
2,869,080
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Your landing pages can get great SEO especially if you develop a brand that is tied to keywords that combined together will rank. 

Even though most people don't worry about SEO for landing pages, if they are short CTA form goal orientated, you can do it. 

But of course, faster results will come from FB ads, and driving off line traffic to your landing page. 

Neil Patel is awesome but beware of something that you will see from all the gurus: 

You are NOT where they are at. 

Once they get to the level of success they are at, they don't have to do the things they did when they first started. 

Never compare what they can do to what you can do. 

ALso, remember the space you are in, you are no way going to get hundreds of thousands of subscribers, deals, etc from one real esate specific town, etc. We are in real estate. Totally different kind of a niche than selling SEO services. :) Keep that in mind as you devour his stuff. I read it all, but take it with a grain of salt. 

For very fast landing pages, use ListingToLeads, I think they are only like $30 per month. If you make your own use the Thrive membership to do so. Awesome tools in it. I am an affiliate, here is my link to thrive: http://KaterinaGasset.com/BestThemeEver. 

 

Feb 20, 2017 01:42 PM
Rainmaker
4,335,993
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I will have to see what otheres say.

 

Feb 20, 2017 10:58 AM
Ambassador
1,616,454
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

look at Brivity

Feb 20, 2017 07:32 AM
Rainmaker
1,183,950
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

One's listings. Studies show the only website that matters is the MLS. Rest follow. Z, Trula, blah and your website.

Feb 20, 2017 07:25 AM
Rainmaker
2,691,488
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It is wise to weigh the subject but nothing works as well as testing them

Feb 20, 2017 07:13 AM
Rainmaker
3,070,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading...

Feb 20, 2017 06:09 AM
Rainmaker
945,623
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

There's lots of info out there regarding this - up to you whether you are able to absorb it well.  If not hire someone

Feb 20, 2017 05:50 AM
Rainmaker
915,898
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I am puzzled by:

that gets SEO benefits

A website provider offering landing pages that are not indexed should be FIRED!

The decision you MUST make is whether this is a landing page (give me your contact information) or a sales page, (visitor  has a real problem and I have a real solution).

If you are a marketer, you should have no difficulty creating the text.

Landing pages are EASY to create and should not require hiring.

Effective sales pages are beyond the grasp of the staff supporting templated websites. It could be worth the investment to create a evergreen sales page.

Ask candidates what is the hierarchy of essentials is for a high converting landing/sales page? It would be interesting to post your results in a blog or new question.

 

Feb 20, 2017 05:10 AM
Rainmaker
4,799,732
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I'm all for making my own, though I don't mind hiring a designer to help.

Feb 20, 2017 05:08 AM
Rainmaker
1,766,796
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Buy a landing page so to speak. It's the easiest thing to accomplish. Why can't your page get SEO? Think you have to pay to get it? 

Feb 20, 2017 04:38 AM
Rainmaker
4,433,809
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

If you are not an expert you should pay to get it done.

Feb 20, 2017 04:03 AM
Rainmaker
4,492,665
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

You're better off getting this done with a professional. I certainly am not one to provide SEO advice.

Feb 20, 2017 03:17 AM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

You may get better results doing it yourself, but it may be better time management to delegate these things while concentrating on Real Estate.

Feb 19, 2017 11:26 PM
Ambassador
4,744,068
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Watching to see what others suggest or have experience with!

Feb 19, 2017 10:40 PM
Rainmaker
1,157,535
FN LN
Toronto, ON

You can create your own landing page with SEO benefits.

Feb 19, 2017 10:28 PM
Rainmaker
598,824
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I'm preparing to do the same so I am listening!

Feb 19, 2017 09:59 PM