complementing offline marketing with online.... works well for us...

results: the phone rings with listing presentation requests....

The 'Banana' name has worked for us since day one!  Who can forget that name and it's 'approachable'.

The Tripe 777 plan which is me available 7 days a week from 7 am to 7 pm. Multi-billions have been spent in marketing to promote sevens lining up and people winning jackpots when they do. That's the premise when you hire Richie at Ran Right Realty. You just hit the jackpot not to mention decent customer service based on results. This plan has paid off for me & others for decades

I used to do fairs and holiday events - I put up a booth (with a tent), handed out fliers and freebies - talk about HOT on July 4th in Florida LOL

Didn't really get much direct business out of it but I did get my name out there so they all new there was a "New Agent" in town!

Instant Inventory by Joe Niego Buffini & Company and it resulted in 3 million in gross sales in 2015 when I used it. I didn't need it in 2016, but I may need it again this year.

Nothing creative... same old, same old working my sphere and past client base... what works is doing it and doing it consistently.

Seminars and webinars that give you facetime or allow Q&A interaction.

As Anthony Acosta wrote. He with the listings controls all!

Giving tickets to the Parade of Homes to people on my contact list always generates new business and gets people in the mood to buy a new home from me.

Our most creative marketing has been using a different approach to expired listings. We send out a bound booklet of the property, our marketing plan, and why their house did not sell:) it works well. 

Also, not so creative now, but drilling down into really honing in on our avatar, and then developing the niche content around the avatar. 

  This makes my phone ring.

An Annual Business Plan

I'm still trying to develop my most creative strategy.

One must take care how 'success' is measured.

Some would say success is only when a house sells.

Others will say success is when the consumer/visitor/prospect/lead does what you want them to do. Most often, agents skip a few logic steps in the making clear what the suspect is supposed to do.

For me, the most CREATIVE +  Success were Earth Day and T-shirts.

How did I come up with the idea? Simply looked for the voids. Much of what I do on Active Rain is to identify the voids.

Click Here:  listings.

Face to face contacts. Not an original idea.

Still searching and still thinking! Its a long road and a great journey!

That's way too involved an answer to post here and honestly I would want that to be shared with just anyone but feel free to contact if you really want to know

Most successful has always been to call my network.

Radio show on real estate

Monthly Email Newsletter.  The price was right and it allowed me to touch everyone at once.  A no Brainer.

I do what Barbara Todaro and Anita Clark do - online (web), offline and email newsletters.  The combination works for me!

Interesting comments!

Not creative, just down to earth print ads.

Creative, not much. Most successful, online and getting excellent at internet lead conversion.

Sign up for Hawaii trip by offering contact information.

Just being me.  Getting results that lead to referrals.  Got two this week!

My most effective marketing strategies were:  Blogging & Golfing.

Online marketing. Is it creative?  Likely not. However I believe it is necessary. I do mail marketing letters to my niche.