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Rainmaker
4,496,675
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

To be perfectly honest, I pay absolutely no attention to these ads and when I actually watch the Super Bowl (which is rarely) I do other things during the ad breaks and half-time show. So they are wasted on me.

Feb 04, 2017 03:45 AM
Ambassador
2,079,748
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Wow, this must have cost a ton to make as well.

No, this would not make me use Wix for a website, but it would make me want to find that chef and try some of his food! Which is supposed to make me want to use the website that made him famous, but it wouldn't.

Feb 04, 2017 03:33 AM
Rainmaker
945,923
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

They spent too much for my tastes since I don't watch the SB LOL

Feb 04, 2017 10:12 AM
Ambassador
3,159,185
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I am not generally sold on TV ads.  I am with Nina Hollander on this. Commercials are when  I get up to fill my glass or otherwise do something else. 

Feb 04, 2017 10:06 AM
Rainmaker
1,466,027
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jeff Pearl It might have made a good commercial for Jhoon Rhee. I thought Wix got lost in the mix.

Feb 04, 2017 06:22 AM
Rainmaker
946,291
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I love the ads. And I imagine the market researchers for these companies can attribute a commensurate boost in sales that exceeds the cost for those ads or they wouldn't buy them.
Any ad where Jason Statham is beating up the place works for me, by the way.

Feb 04, 2017 05:31 AM
Rainmaker
2,157,613
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

That's a great question

Feb 04, 2017 04:55 AM
Rainmaker
2,133,713
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

It takes money to make money and just the free press from being over the top with a good ad or just the sheer size of the budget. The cost divided by the eyeballs and eardrums you get in the right demographic is everything. Two ads, frequency increases the retention. If they stand out and are good ads. "What are you wearing Jake from state farm... ahhh khakis. She sounds like a guy.." We relive the ads and study, like the good marketing right?

Feb 04, 2017 04:49 AM
Rainmaker
3,070,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

They must think so

Feb 04, 2017 03:39 AM
Rainmaker
5,329,842
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I think some companies take risks doing these VERY expensive ads, and cannot imagine Wix would have that many sign up because of this ad.

Feb 07, 2017 12:32 PM
Rainmaker
7,041,763
Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing this link.

Feb 05, 2017 05:27 AM
Ambassador
3,987,414
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

What is the rate of return, I don't think WIX will meet the cost...

Feb 04, 2017 10:25 PM
Ambassador
5,758,879
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

This q is the first I have ever heard of Wix, apparently the money was wasted as far as I am concerned.

Feb 04, 2017 10:19 PM
Ambassador
4,316,215
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jeff Pearl - I never understood why someone should pay so much for just a 30-second spot during the super bowl!

People remember the ads - not the product and that is what they are looking forward to, let them spend.

Feb 04, 2017 09:45 PM
Rainmaker
598,824
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I can't imagine it pays for itself unless they have a very memorable ad.

Feb 04, 2017 09:32 PM
Rainmaker
3,986,000
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Ads are for entertainment in my book

Feb 04, 2017 03:37 PM
Rainmaker
4,391,892
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I think Ron and Alexandra Seigel are right..it's all about branding. If there are good ads..people talk about them and I guess they talk if their bad! LOL!

Feb 04, 2017 03:27 PM
Ambassador
2,609,088
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

I don't watch the Superbowl or the ads.

Feb 04, 2017 03:08 PM
Rainer
1,425
Ronnie Mullin
Colliers - Murdock, FL

I like what Heinz did this year.  No commercial.  All the money they would have spent on it goes to the employees with the day off they gave the company on the day after the super bowl.  I saw it on Good Morning America.

That's smart marketing and a great employee benefit.

Feb 04, 2017 02:00 PM
Rainmaker
1,559,328
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I do not know what is Wix....but I'm sure it is a big deal for any business to have the add opportunity during Super Bowl. 

Feb 04, 2017 12:06 PM
Ambassador
1,616,454
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

it must be since companies spend the $

Feb 04, 2017 08:57 AM
Rainmaker
808,903
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

They must be worth it since companies continue to compete for the spots year after year. If they go viral it can be great exposure. This particular ad does not compel me to use wix. I agree with Michael, the ease of the site got lost in too much action. -Kasey

Feb 04, 2017 08:53 AM
Rainmaker
1,157,535
FN LN
Toronto, ON

It is not possible for me to determine whether those ads are worth it for the companies without knowing their goals and objectives and having relevant data to analyze the results.

Feb 04, 2017 08:40 AM
Rainmaker
5,580,884
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I don't pay much attention to the ads.... Lady GaGa will be worth watching and listening to....

Feb 04, 2017 07:46 AM
Rainmaker
1,184,200
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Jeff Pearl 

My friend worked at an online business training company-earning credentials. It had more employees than students. During the Super Bowl, it spent $1M+ on advertisement. The inquiries overwhelmed the system. A few signed up but never paid for.   A month later the entire marketing dept received their pink slip together. It produced zilch result.  

Feb 04, 2017 07:37 AM
Rainmaker
4,433,809
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea.

Feb 04, 2017 07:35 AM
Rainmaker
5,767,876
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff,

These ads are for branding themselves, rather than selling anything in our opinion.  A

Feb 04, 2017 07:26 AM
Rainmaker
146,758
Julie Larson Realtor® Sarasota FL 941-284-9826
White Sands Realty Group FL | 941-284-9826 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

Any ad with Jason Statham would get my attention!!!   lol

I kind of think they wasted their money on this ad. By trying to impress and win some kind of Super Bowl ad competition, they missed the mark on the ease of building a website with Wix. 

Feb 04, 2017 06:11 AM
Rainmaker
4,572,667
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

$5,000,000 for 30 seconds seems high to me!

Feb 04, 2017 06:05 AM
Rainmaker
1,708,245
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Hey if it works then great, but as Seth Godin says, regardless of marketing you need to be a Purple Cow.

Feb 04, 2017 05:54 AM
Rainmaker
916,198
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If I were in a website mindset, of course it would.  Such branding has proven effective since the day Madison Avenue earned a reputation.

I would go to WIX.com, CREATE a FREE Website, and if I didn't go crazy in the process, submit my credit card number.

Feb 04, 2017 05:51 AM
Rainmaker
2,054,999
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I know most TV ads are far too costly

Feb 04, 2017 05:30 AM
Rainmaker
3,385,252
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It did make me aware they even existed, so if they can get  enough new clients, i say yes

Feb 04, 2017 05:19 AM
Rainmaker
4,799,732
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I guess it is worth it, otherwise why would they spend the money?

Feb 04, 2017 05:17 AM
Rainmaker
1,449,083
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Probably not for me!

Just think there is a show for the ten best Super Bowl Ads each year so in case you missed it; it will be back next year!

Feb 04, 2017 05:06 AM
Rainmaker
4,266,188
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Go. Daddy. Go.   Ooooops.

Feb 04, 2017 04:03 AM
Rainer
408,704
John Duke
Staging By John - Burlington, NC
We stage your home to show it at its best!

I assume they must believe so or they wouldn't continue to pay these amounts

Feb 27, 2018 08:06 PM
Rainmaker
1,430,961
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It's a Jason Statham movie with the gal who played Wonder Woman in Batman v. Superman.  Of course it's the most watched.  The wix part is incidental.

Feb 05, 2017 11:22 AM