Brings traffic to your website, demonstrates your knowledge as a local expert, and people get to know, and hopefully like you, by reading it. Other good answers here, too!

If you are old and have a blog, your millennial prospects will think you are cool.

If you have a blog and spend the time or money to get traffic to READ it, then you can redirect that traffic to your website.

Read that again.

Oh, hmmm. Why not make getting traffic to your website THE prime objective and save your time?

Another look at the same issue. We've all read 'Content is KING!'

If the blog has content, why would one choose to NOT put that content on their website?

Since the website is what pays you back, use the blog to sell the sizzle but your website to deliver the steak.

You will find a better use of your time and resources will be to BUY eyes and traffic to read your worthwhile content on your WEBSITE which may have a blogging feature.

Now, IF SEO is part of your evaluation equation, you will get more 'juice' linking content text to authority sites such as Wekipeda, YouTube, Bing or govn'mt and edu sources than by redirect via a blog.

It affordably helps you be FOUND ONLINE !!!

Google juice, advertising 24/7, ability to show your area expertise.

Oh... let me count the ways.  There are many many blogs on this site covering this subject!  

Since I have joined Active Rain (and I haven't been here that long), AR is the number 6 referring site to my company website. This is great for SEO as AR is a highly recognized website for real estate and does provide added credibility to my site as a result. Those links are super important!

Done correctly, it can bring business to you through your knowledge and expertise of your local real estate market.

shares your experience and is one back link to your web site.

Charles Ross & Associates - online presence in the wild wild world of www.... lol!

SEO, Marketing, and a bit of fun.

There could be many benefits.  It all depends on your goals and objectives.

So many answers..hope you are reading..all good! Especially Annette Lawrence , Palm Harbor, FL 727-420-4041 comment.

I can attribute at least 9 transactions from my blog since I started a little over 1 per year.

Charles,

Everything everyone said, and be sure you like doing it.  A

SEO. Traffic. Phone Rings. Business. 

its a cyber-voice and needed in todays world of technology

Let's see, networking, advertising listings and getting your name out on the web.  I am on the first page and don't pay anyting.  the big boxers pay over $500 amonth to be on the first page.

every answer here is the right answer..... 

Exposure to different ideas from folks around the country.

Jeff Pearl gave you my number one reason, TRAFFIC. Also it can add to your cachet as an authority in your field.

To drive traffic to your website for one.

To get current information out to the public for your SEO.

It is a representation of who you are to the public.

What Jeff Dowler said.

Exposure and it shows you as the expert.

There can be many benefits if you are consistent and provide material that people want to read/see including exposure, business and networking possibilities.  

Blogging helps get the work out about you and gets people to your website.

It puts food on the table, pays for college...little things like that.

You develop friends here in the Rain that may have a finacial benefit somewhere in the future. And, if not, they are still great friends!

Consumers expect it

As all the others already wrote, plus it fills the day so at the end of the day, we feel like we have accomplished something

The great amount of new clients i get from all the leads my blog brings

Exposure, branding and oh so much more

Building your credibility as an expert in your market.

Annette Lawrence , Palm Harbor, FL 727-420-4041 nailed this one!

Others have answered.

There are no benefits unless your blog contains important information and can be see by those who need your services.

What Jeff Dowler said - absolutely!  It makes your phone ring!

Gets you noticed!