Special offer
Praful Thakkar, Metro Boston Homes For Sale (LAER Realty Partners)

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Rainmaker
5,772,693
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Praful,

For some it has brought busines, for others not.  You have to analyze your market prior to paying for ads. A

Oct 06, 2016 01:08 PM
Ambassador
2,684,769
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

None personally.

See Anita Clark and Debbie Gartner and Nestor & Katerina Gasset - they can educate you on FB.

Oct 06, 2016 02:06 PM
Ambassador
3,168,134
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I can contribute a couple of direct sales, others get little or no attention.  I haven't run an ad in a while and I have a fairly good organic following on my business page

Oct 06, 2016 02:05 PM
Rainmaker
1,847,621
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I've had good luck but I will say that you have to constantly tweek your ads & really work your contact line.

Different things work like one house pic you get tons on clicks & on other ones you don't. Very visual type of marketing.

Like Annette says you have to really target who you want also for it to work best. 

The company I used gave us a CRM & helped us with ads & had a FB page with success stories. Great to see what others are doing also.

Oct 06, 2016 09:34 AM
Rainmaker
2,464,040
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Yes, I have and continue to use them. They have helped me sell homes and generate new buyer/seller clients. What has worked best for me is to go hyper-local with the ad. It generates less activity but hits the exact demographic I target with good results.

Oct 06, 2016 11:19 PM
Rainmaker
5,115,878
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Haven't really run an intensive program as yet.

Oct 06, 2016 09:40 PM
Rainmaker
7,869,902
Roy Kelley
Retired - Gaithersburg, MD

I have not used them.

Oct 06, 2016 08:31 PM
Rainmaker
1,617,916
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I love FAcebook ads

Oct 06, 2016 01:42 PM
Ambassador
3,743,474
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

I've never used them, so I've succeeded in holding onto a bunch of my money.

Oct 06, 2016 12:44 PM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I have had good luck with it and buyer leads presently I am working with who found me on Face Book.

Oct 06, 2016 12:24 PM
Rainmaker
2,817,727
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

It didn't work for me.  I experimented in many different ways, and I learned that it wasn't worth my time nor money.

but, I did learn what was most appealing and turned it into a lead magnet.  So that was good.

Oct 06, 2016 10:58 AM
Ambassador
3,590,291
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Prayful I don't use them but rather post a variety of stuff that brings on conversations - which is great.  Just closed 2 sales from FB contacts.

Oct 06, 2016 09:45 AM
Rainmaker
716,891
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

I find Facebook ads have generated a good number of hits on our company website - and at a fraction of the cost of PPC. They work very well for brand awareness as well.

Oct 06, 2016 09:25 AM
Rainmaker
823,679
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

I tried it a few times with lots more clicks but nothing substantial in the way of leads. I think it would work with a bigger budget. I am working on adding substance and waiting for our season to begin.

Oct 06, 2016 08:49 AM
Rainmaker
5,583,328
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I think Nestor & Katerina Gasset (katerina) would be a good source for that opinion of value...

Oct 07, 2016 04:30 AM
Rainmaker
4,583,790
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Have yet to oersonally try but there are certainly success stories that have been shared here. Likely, there have been some stories shared that were not so successful.   

Oct 06, 2016 10:38 PM
Rainmaker
991,652
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I don't advertise there - it's a censored site and I don't advertise on censored websites

Oct 06, 2016 10:35 PM
Rainmaker
5,244,268
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

No experience to share. Have not used Facebook!

Oct 06, 2016 09:42 PM
Rainmaker
4,434,177
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Not tried them.

Oct 06, 2016 09:36 PM
Rainmaker
1,157,791
FN LN
Toronto, ON

I have not used such ads.

Oct 06, 2016 05:03 PM
Rainmaker
1,625,153
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I think, it is one of the cheapest promotions of your business at the moment. 

Oct 06, 2016 04:55 PM
Ambassador
5,257,589
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Nothing really - lots of hits but, nothing from it (no registrations, etc.)  So, for me a big fat zip, zero, nary, nilch!

Oct 06, 2016 02:53 PM
Rainmaker
1,242,204
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

waitimg for ans....

Oct 06, 2016 02:32 PM
Rainmaker
2,378,945
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

none

Oct 06, 2016 01:13 PM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I have created activity but no sales as yet.

Oct 06, 2016 12:49 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I haven't used FB ads. 

Oct 06, 2016 11:55 AM
Rainmaker
2,785,306
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

FB remains a social site first & foremost & appears to be mostly that. Some have said they had good success with business contacts but I don't know for sure

Oct 06, 2016 09:45 AM
Rainmaker
808,679
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

I have never used them. I will be interested to see the comments on how it fairs.

Oct 06, 2016 08:33 AM
Rainmaker
4,272,934
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I don't partake

Oct 06, 2016 07:19 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Failures: Broad appeal real estate or related service ads to a general public  ($$$$$)

SUCCESS: Niche appeal real estate or related service ads to a targeted audience ($)

Except for a few words the ads were identical. It is the digging into the demgraphic data that pay off BIG.

 

Oct 06, 2016 07:08 AM
Rainmaker
318,802
Monique Combs
Royal Shell Real Estate - Bonita Springs, FL
Royal Shell Real Estate - Monique Combs

Good questions?? I wondered the same and have been researching it.. Thanks for the post!

Oct 14, 2016 01:48 AM
Rainer
321,564
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

I have ran a couple of ads. Open house to gain buyers in an area and my listings.  Rentals also get lots of exposure.  I have not sold a house off of facebook ads.  

Oct 09, 2016 02:17 PM
Rainmaker
4,966,102
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Not into Facebook

Oct 08, 2016 06:57 AM
Rainer
55,585
James Call
RealtyCandy.com - Saint George, UT
RealtyCandy - IDX Broker for WIX, Wordpress & more

Praful, 


I see a lot of agents who do Facebook, and Google ads with a lot of clicks and few signups.  That means there was a lot of money spent.  If you are doing what Lynnea Miller referred to about getting brand awareness.  That can be a good thing. 

One trick that I have seen work a lot, is for people to put their offer on the ad.  

For example if I am trying to get buyers in Dallas Texas, and I make an ad that says "See all the homes in Dallas" for sale, that may get a lot of click throughs, but not convert.  You get a lot of tire kickers.  

But... If I put an ad that is REALLY targeted, then you get better response.  "Fishing Cabins by Lake Travis over $500,000".  Then people will know better what you have.  If I know I won't spend $500k on a fishing cabin, I probably won't click through.  Which is a good thing.  It saves you money.  

I have a really specific example about one that I did with my business.  I put description and pricing on an ad and got leads and business from it.  Message me and I will give you more details. 


Oct 08, 2016 06:07 AM
Ambassador
6,423,496
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Never use Ads, but have had a lot of success with my FB pages and with putting posts on FB rental pages.

Oct 07, 2016 02:37 PM
Rainmaker
1,506,773
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've run a few ads with various levels of targeting.  Usually $20 for 3-4 days.  I've seen a huge spike in traffic to my site.  Cannot say that any business has come from it.

Oct 07, 2016 12:17 PM
Rainmaker
5,032,996
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I'm with Ron and Alexandra Seigel ..one size does not fit all..know your market before paying for ads.

Oct 07, 2016 11:54 AM
Rainer
1,130
Iris Green
Keller Williams Realty - Brandon, FL
Relocation specialist in Suburban Tampa

Closed six deals this year from facebook and am ramping up to be more purposeful in order to improve that number. The ROI is amazing as compared to other internet lead tools.

Oct 07, 2016 06:48 AM
Ambassador
3,048,846
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

I love Facebook ads. They work very well across all niches as long as your avatar is on Facebook and you are targeting them with the right message. That is where most people go wrong, they don't target correctly and then they don't take the time to craft their message to their avatar. 

We had  a great buyer from FB listing boosted posts. We find the best FB ads for real estate come from boosted posts. 

I post a lot of FB ads to promote my free webinars to real estate agents and those FB ads have increased my email list by hundreds. I also use FB ads to promote my courses and get great results from that.

I also do retargeting with works the best. I wish I had more time to really break it down more, because the more specific you can get with retargeting the better results you will get. 

Now you can do retargeting to specific lengths of time a person stays on your website. So you can have one ad that targets those who stay for over one minute which would be a different message than to one who only stays on your site for 3 seconds. 

You can do great FB ads for open houses. Those work very well to target to the neighborhood. Anyways, there is so much to do on FB ads, not enough time to do it all. 

We get exposure for our listings and get referrals from other agents and get actual buyers and even a seller who looked us up facebook. We have a lot more to do to maximize the benefits of FB ads. 

Oct 07, 2016 02:43 AM
Ambassador
3,350,439
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Nothing but crap leads.  From hundreds of calls not one was a viable lead. 

Oct 07, 2016 01:09 AM
Rainer
232,019
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

Not a fan of FB adverts

Oct 06, 2016 10:56 PM
Rainmaker
1,728,667
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Never had success, so stopped wasting marketing $$

Oct 06, 2016 10:50 PM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I have not done them. It is plenty busy without them but did look into it. I am interested to read your responses

Oct 06, 2016 10:35 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Have not tried

Oct 06, 2016 10:29 PM