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Ambassador
2,167,233
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

#5... To educate them so when they are ready to buy or sell they are smart enough to call YOU.  Really.  Educate is my final answer.

Oct 03, 2016 12:08 AM
Rainmaker
823,379
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

Awareness of who you are, what you are offering and your services.

Oct 03, 2016 12:44 AM
Rainmaker
2,776,081
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The root word "market" as in going to market indicates an action to take place which we call sell/buy or send/receive/ exchange or transact. Marketing to me is all what you said or more. The art of it all ...if you will

Oct 03, 2016 12:09 AM
Rainmaker
987,352
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

6. 1, 2, 4, 5

Oct 03, 2016 12:02 AM
Rainmaker
1,466,207
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Annette Lawrence , Palm Harbor, FL 727-420-4041 1. The public can't call if they don't know who you are. 4. The public won't call unless you ask them.

Oct 03, 2016 03:12 AM
Rainmaker
1,498,718
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Primary: To make them take action (calling me to list their house/buying my listing through me).

Secondary: Brand awareness.

 

Numbers 3 & 5 are more often primary goals for large companies such as Tobacco/Booze and for poiticians and oil companies (Exxon/Mobil after the oil spill).

Oct 03, 2016 02:28 AM
Rainmaker
4,903,568
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I like them all but if I had to pick one #5

Oct 03, 2016 02:04 AM
Ambassador
5,204,770
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I agree with all of them but, like Kenneth J. Jones, SRES, SFR, SCGREA, my objective is to educate them on me being the one to call for their real estate needs - and to provide them a call-to-action in order to do so.

Oct 03, 2016 01:41 AM
Rainmaker
2,171,261
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

6. All of the above

Oct 02, 2016 11:54 PM
Rainmaker
756,085
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

All of the above!

Oct 02, 2016 11:50 PM
Rainmaker
849,841
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

1. Hey I'm here!

2. I can help you buy or sell

3. I'm a competent agent (I must be since I ssay so right? lol)

4. Call me!

5. I'm an agent that can help your real estate goal become reality.

6. All of the above.

Oct 03, 2016 10:39 PM
Rainmaker
3,986,196
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Marketing is to get people to call you

Oct 03, 2016 02:56 PM
Ambassador
3,727,581
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

Pretty much all of the above.

Oct 03, 2016 01:56 PM
Rainmaker
1,280,748
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

The primary goal of marketing it to generate new business.

Oct 03, 2016 01:34 PM
Rainmaker
4,976,331
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

All of the above and call to action to contact me!

Oct 03, 2016 12:13 PM
Rainer
97,816
Carol Wilson
Your $imple Home - Toronto, ON

A large company would create a marketing plan that would start with image (if needed, and Exxon was already mentioned after the huge spill). Few realtors need this, but it should be considered, for at least 30 seconds (lol).

The big companies would try to combine brand updating (if needed) and brand awareness along with planting this product or service as the go-to item for the audience, all in one ad or possibly a campaign of several.

Clarity and credibility of brand is key in today's society.  They can add the sizzle that call to action of the buyer, (seemingly) without effort.

You might check out the website of a Canadian marketing genius (get the podcasts, they are so simple, clear, informative and entertaining): UndertheInfluence, by Terry O'Reilly.  He's a master and a master teacher. Lol, everything I put in this comment, I learned from his half-hour radio broadcasts!

Oct 03, 2016 12:02 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My number one goal is to get people to reach out so I can sell some real estate. So number 4 and number 1.

Oct 03, 2016 10:31 AM
Ambassador
6,358,770
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

The Primary goal of marketing will change according to my primary need for marketing.

Oct 03, 2016 09:57 AM
Rainmaker
2,350,966
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC
  • I like Kenneth J. Jones, SRES, SFR, SCGREA 's answer
Oct 03, 2016 09:30 AM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Kenneth has the answer.

Oct 03, 2016 07:40 AM
Rainer
182,915
Harjeet Bhatti
FITH THIRD BANK - Chicago, IL
Home Mortgage Consultant 25 States

My goal is #1and #5. 

Oct 03, 2016 07:24 AM
Rainmaker
760,733
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

To bring buyers and sellers together to consummate a sale.

Oct 03, 2016 05:21 AM
Rainmaker
1,840,366
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

My order is #1 .... then #5 .... which spins into #2 .... finally #3

Oct 03, 2016 03:21 AM
Rainmaker
1,709,467
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

All of the above + take action.

Oct 03, 2016 03:13 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

To bring in money!

Oct 03, 2016 02:59 AM
Ambassador
3,339,834
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

All of the above with the intention of causing one to take action and hire me. 

Oct 03, 2016 01:47 AM
Rainmaker
7,794,784
Roy Kelley
Retired - Gaithersburg, MD

Selling the home.

Oct 03, 2016 01:34 AM
Rainmaker
898,068
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

All of the above, or depending on your particular goal at the moment, choose one.

Oct 03, 2016 01:31 AM
Rainmaker
707,412
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

All of these!

Oct 03, 2016 12:47 AM
Rainmaker
5,583,173
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

marketing does all 5 of those listed....and probably more.... 

Oct 03, 2016 12:41 AM
Rainmaker
5,096,466
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

All of the above.

Oct 03, 2016 12:15 AM
Rainmaker
908,918
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Mostly #1, #2, and #5.

Oct 02, 2016 11:54 PM
Rainer
232,019
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

I would take out #3, not sure why an individial would attempt to change public opinion

Oct 03, 2016 12:17 AM