I'm not a fan of Avg. Response time as a metric, it can be skewed depending on time of contact (what happens when you get that email at 1am and don't see it until 8am?  Or what about if you're out at a movie with the fam?

Praveen,

That thing that is becoming OH So Rare!  Human Interaction, all the things you have listed are good, however, they do not define character of an agent.  And at the end of a day, you can have a total jerk /jerkette high producer!  Metrics like stats are a very small part of what makes a good agent.  A

Those are not good metrics & stop trying to turn a job into a checklist for the internet.  Average response time is stupid - busy agents don't necessarily call someone back in 10 minutes.

Can you put testimonials into your metric?  That's the best measure of an agent on every level.  

Cool dog. KIDDING. Sorta.  3:)
A lot of intangibles . . .

How well did they perform ... customer satisfaction.   Quantity does NOT measure quality. 

What is the purpose of this? And how would you ever verify the accuracy of any numbers. Averages say very little.

Use a third party system for customer service evaluation.  

If you're using it for recruiting purposes, check their stats (as you mentioned) including their DOM and list-to-sales-price ratios.  If they're in need, offer them what they need to improve upon.

I don't have time for this stuff.  I can spend it much better

Nothing.

Stick with qualitative since that is off the most importance.

How about we talk about qualitative metrics for assessing Realtors?  Then we'd start getting more respect!

Gross commisssion income, average days on market, % sales price to list price.

Good question.

Most people use scientific methods like the friend of their brother in law, their neighbor, or even the agent who works with them on a pta committee.

  Quality is usually better than quantity.

Solds YTD, DOM, LP:SP and the list goes on.

Do you remember the name of the real estate professional who assisted you in the purchase of your home?

Would you use that person again?  

Really?

Debe Maxwell nailed this one!

The bottom line is net income.

Praveen Mudwani - the most important - integrity!

List to sale price is a good one and average sale price.

well it depends on a few factors, is your audience the public or realtors (for referrals)

Public, this info sounds good

realtors, GCI is good we understand that however for some peopel it could hurt them becasu of their focus (example: Agents that do relo companies, they get so little in GCI because they give so much in referral fees I know a person giving over 89% of GCI)