Nichol Sandoval, Turning Houses into DreamHomes (DreamHome Staging & ReDesign)

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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

When we have to think about "convincing" our clients of something, we've already lost!

Sep 29, 2016 09:24 PM
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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

the only three words needed are:  "the eye buys".... make those eyes want it...

Sep 29, 2016 09:57 PM
Rainmaker
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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Tori Toth has staging videos that she provides. Some sellers just don't get the value of it unfortunately.

RM has produced videos for us that I have on my site but then you can never 'force' the seller to watch them.

Sep 29, 2016 09:53 PM
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I offer to split the price of professional staging. That helps overcome one big objection.

Sep 29, 2016 02:59 PM
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nichol Sandoval - the convincing is not needed. Mostly it's that trust in you as an agent that counts.

If they believe that what you are doing is in their best interest, they should.

Not to forget about the cost factor!

Sep 29, 2016 04:20 PM
Rainmaker
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Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

While I whole heartedly agree with Praful Thakkar Patricia Kennedy & Paul S. Henderson, REALTOR®, Broker, Tacoma Washington, I know what you mean, I just went through this over the summer. FEEDBACK from every showing is how I convinced my seller. The condo was immaculate, a great building and location; 30+ showings no offer and it was not price. It was utter confusion on how to furnish the open loft-style floor plan. We staged it and I told him if the staging doesn't generate an offer, I'll eat the cost...that's how convinced I am. BOOM! Showings, offers, SOLD!

Sep 29, 2016 11:43 PM
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Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I like Paul S. Henderson, REALTOR®, Broker, Tacoma Washington 's approach.

Sep 29, 2016 09:34 PM
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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It's a suggestion - some get it, some don't.   

Sep 29, 2016 09:33 PM
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Peter Mohylsky. Broker Associate
Miramar Beach - Santa Rosa Beach, FL
THE BEACH IS OPEN AND WAITING FOR YOU

It is part of my listing presentation.

Sep 29, 2016 08:35 PM
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Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I take them and show them their competition

Sep 29, 2016 03:31 PM
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nichol,

I agree with Susan Emo convincing is the first sign of trouble.  Either they trust you and your expertize or they don't.  A

Sep 30, 2016 02:32 AM
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Just tell them the facts.

Sep 29, 2016 11:52 PM
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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I have to agree with Susan Emo. By the same token, I offer clients who need staging a complimentary 2-hour appointment with my stager. No one turns down a freebie and it leads to further steps, I've found. You can find all sorts of info and resources about staging here in the Rain and on-line and on Pinterest.

Sep 29, 2016 11:09 PM
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Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

You may want to reach out to Kathy Streib  for her thoughts ... and I recommend reading her blogs too!

Sep 29, 2016 09:46 PM
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Data showing the price increase due to staging. In our area many realtors throws in (yes for free) to get listing. As such they get into staging business to keep the cost down.

Sep 29, 2016 03:28 PM
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Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

If a seller has an odd layout, and is vacant, buyers have a difficult time imagining their furniture.

Oct 02, 2016 09:29 AM
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Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

On my website I have an example text for agents to use when suggesting staging. It should be done at listing appointment, matter of factly, as a marketing strategy that they use for all their listings because if it's success.

The agent must believe in the service and consider it a valuable marketing tool before they can successfully convince sellers to do it.

Oct 02, 2016 12:12 AM
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Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Talk to Kathy Streib  and Tori Toth and Sharon Tara 

Oct 01, 2016 11:35 AM
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I am with Susan Emo on this. I also agree with Barbara Todaro that the eyes buy.  Some sellers get it and some don't ... like Michael Jacobs said ... and I do not attempt to force or convince a seller. I know it is in their best interests. I can lead but I cannot make them drink.

Oct 01, 2016 04:16 AM
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I don't convenice them.  I show them houses that are staged (in photos) and houses that aren't adk them what would they choose to see for X $.  They convenice themselves.

Sep 30, 2016 03:41 PM
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I have a before and after piece of staging in my folder to give them

 

Sep 30, 2016 05:10 AM
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Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

There is some great information here from stagers with beautiful examples. I would also show some listings that have been staged. And photos of their house as it looks now on the computer screen as a buyer could also help

Sep 30, 2016 12:08 AM
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Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

We mention it, but do not push it.

Sep 29, 2016 11:32 PM
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

If it does not "pop", show the competition!

Sep 29, 2016 11:22 PM
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Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I had to work and missed a day but I see that this suggestion worked out for you Nichol. Excellent!

Oct 01, 2016 07:18 AM
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Nichol Sandoval
DreamHome Staging & ReDesign - Hollister, CA
Turning Houses into DreamHomes

Wow!!! I got ssssooooo much great feedback! Thank you all who took the time out of your busy schedules to answer. There's a lot learned!

I can assume that for the most part the proof is in the pudding and although you can't convince a seller to eat you sure as heck should show them the table.

Thanks again!

Sep 30, 2016 05:04 PM
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

If the home is clean that works for me.  To many staged homes are like museums and many of my clients don't like them

Sep 30, 2016 01:59 PM
Rainmaker
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Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Barbara Todaro says it like it is" the eye buys!!

Sep 30, 2016 12:01 PM
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Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

I don't suggest staging.  It is another cost that comes off their bottom line.  I know some believe in it and promote it.  I would change if the listing were expensive enough and I was convinced it would net the seller much more money and sell the home quicker.

Sep 30, 2016 05:22 AM
Rainmaker
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Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Tori Toth can help you with this.  She has a course for helping sellers decide on staging.

Sep 30, 2016 02:59 AM
Rainmaker
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Richard Weeks
Dallas, TX
REALTOR®, Broker

Susan Emo gave you a great answer.  During the listing presentation if I felt the property would need to be proessionally staged I would bring it up them.  If they are not willing to follow my advise they probably are not that motivated.

Sep 30, 2016 12:38 AM
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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Perhaps showing them until they understand may help. No Convincing

Sep 29, 2016 11:41 PM
Rainmaker
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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Answer the question 'Why' the house needs staged.

The wrong answer is 'Data shows the house sells faster and for more."

If you don't know the 'Why' don't try to convince the owner.

A few examples:

1. Too many flooring types seen from front door

2. Obstructions blocking the money view

3. Poor spacial placement creating discomfort  in the buyer that they can not explain.

We have all been in houses where if just felt right. That is the harmony good staging creates.

If you don't know the why, don't create resentment by convincing the owner to do something that makes no sense to them..

Sep 29, 2016 11:39 PM
Rainmaker
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Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Have you looked at HouseTie.com by Angela & Stephen Hardiman / HouseTie.com ??

Sep 29, 2016 10:55 PM
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

There are some posts on active rain.

Sep 29, 2016 09:51 PM
Rainmaker
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Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

Good morning Nichol,

I will not try to convince my seller that their house needs staging. But I will recommend to stage and that will be up to them. I do not have any data for my area supporting the reasoning. I did show a home that was staged for pictures and when I arrive to show, the home was vacant.

Sep 29, 2016 09:22 PM