Liz Kroft, Helping Santa Cruz County Buy, Sell & Invest (Keller Williams Realty)

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Rainmaker
1,231,599
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Best approach--knock on door

Aug 25, 2016 08:07 AM
Rainmaker
2,642,112
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I am not so sure the note may make the difference as muc as why they were selling, didn't sell and discussing it all. I have asked this question twice and the answers are there.

Aug 25, 2016 07:23 AM
Rainmaker
1,640,086
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

As Mary Yonkers stated. The snail mail might cost you listings.

Aug 25, 2016 09:12 AM
Rainmaker
5,590,219
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Liz,

I agree with Mary Yonkers .  Every market is different, no one answer is 100% for every market.  A

Aug 25, 2016 01:52 PM
Rainmaker
1,991,358
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I would only write to listings that expired a year ago and hadn't relisted

Aug 25, 2016 12:56 PM
Ambassador
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Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

By the time a note arrives in the mail the home is relisted. In fact they are relisted in 1-2 days. Knocking on the door and delivering the message in person may get better results. I always like to say there are only 3 reasons why a home doesn't sell. This gets me in the door.

Aug 25, 2016 11:52 AM
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

What others said - the DAY that it goes off of the market, I mean 6:00 AM (no kidding), agents start calling!  Your note will arrive after it's already listed again so, instead of an annoying phone call, I would definitely knock on the door.

Aug 25, 2016 10:23 AM
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Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

It's never worked very well for me. Try knocking on the door. I think getting yourself in front of the seller is best. 

Aug 25, 2016 09:10 AM
Rainmaker
849,960
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Expireds usually get bombarded with phone calls right after listing expires. Seller will probably have 2-3 appointments scheduled with new agents before your note ever arrives in their mailbox. I've never had a lot of success sending letters to expireds. One thing is, many sellers have already interviewed and chosen an agent before their listing even expired.

Aug 25, 2016 07:39 AM
Rainmaker
4,799,501
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

The key to farming expireds is continued follow up and not just a quick hit and run approach.

Aug 25, 2016 09:17 PM
Rainmaker
5,571,923
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I don't target expired....but I catch everyone with my postcard mailings to the entire town... 

Aug 25, 2016 09:03 PM
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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Wow - in reading the other comments and I can really appreciate why our Sellers demanded a "Do Not Contact" be entered onto their MLS listing!  Chasing expireds is not a permitted activity up here!

Aug 25, 2016 12:29 PM
Ambassador
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Expired listings ?  You still have them?  Here we're seeing houses that are ugly and smell bad sell!  But if you have them in your area, and if they are actually listings you would like to take on, I think you need more than a handwritten note.  Maybe put together a marketing piece aimed at expired listings and send it with a handwritten cover note.  Make it short and with your best penmanship! 

And I'd hand deliver it early in the morning on the day it expries.

Aug 25, 2016 11:15 AM
Rainmaker
529,395
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Knock on the door so you can have a face-to-face conversation.  Ask if they are still interested in selling their home and ask why they think it didn't sell.  Take if from there.

Aug 25, 2016 11:12 AM
Rainmaker
919,973
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I don't do snail mail often, but I do send out expired letters which are not short

 

Aug 26, 2016 12:16 AM
Rainmaker
4,120,436
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

No... I only do handwritten notes to people/clients/prospects I know.

Aug 25, 2016 09:19 PM
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Liz Kroft this is a great idea - never done that!

Though I believe it will go down with other junks that other agents send.

Aug 25, 2016 04:13 PM
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Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I would probably use Mary Yonkers method and go knock on the door.

But then after reading a few comments on the urgency I can certainly see Susan Emo point and wonder is this is an area of the market worth jumping into. 

 

Aug 25, 2016 01:09 PM
Rainmaker
1,153,975
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

 Just because it is expired (often 12/31/2016 etc) that does not mean they do not have a written contract to put it back on the market. As long as you have thick skin you can be persistent. But do not do your office exp-listing. I know one agent was fired to step on other agents toes. 

Aug 25, 2016 11:43 AM
Rainer
20,402
Carlos Scarpero
Epoch Lending - Centerville, OH
Mortgage Loan Officer

Semd a letter saying "are you still interested in selling?"

Get my free report about how to do it right. Go to this website and download the report. Ask for an email address and follow up.

 

Disclosure: I'm an internet marketing consultant and sell the systems I just mentioned. 

Aug 27, 2016 08:26 AM
Rainmaker
415,391
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

Liz,

I like your question, try expires longer than two months or more.

Aug 27, 2016 02:02 AM
Rainmaker
4,016,026
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Sorry your home did not sell.  Maybe it is time for a new marketing program.  Call me today!

Aug 27, 2016 01:27 AM
Rainmaker
1,525,305
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I tried it for a long time and never got a response.

Aug 26, 2016 11:04 AM
Ambassador
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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Door knock. 

Aug 26, 2016 08:39 AM
Rainmaker
1,387,628
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Sorry, haven't targetted this segment in a long time.

Aug 26, 2016 03:20 AM
Rainmaker
822,102
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

One of our local agents used to include post-it's with a brief note as to how "passionate" she was about real estate.

Aug 26, 2016 12:59 AM
Ambassador
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

That would not be my approach with an expired listing.  I'd likely knock the door (and I am NOT a door knocking advocate) and invite them to join me for a cup of coffee to discuss why they think their home did not sell.  I'd hand them a $5 coffee card and ask for their email and phone number so we can set up a time to mee. 

Aug 26, 2016 12:34 AM
Rainer
231,919
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

Not great success no - I do send letters though

Aug 26, 2016 12:30 AM
Rainmaker
6,609,858
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You may have better results with face to face contacts.

Aug 25, 2016 11:47 PM
Rainmaker
4,101,851
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

This is a segment of the real estate market, I have never pursued.  Good luck.  

Aug 25, 2016 10:55 PM
Rainmaker
4,433,703
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No

Aug 25, 2016 10:43 PM
Rainmaker
4,045,240
Richard Weeks
Dallas, TX
REALTOR®, Broker

Knock on their door

Call them

Send a post card (I would not take the time to handwrite them)

Aug 25, 2016 10:14 PM
Rainer
27,758
Jim McCord
Keller Williams Pinnacle Group - Cincinnati, OH
#1 Best Selling Author & Real Estate Coach

My sole focus is expired homes... I used to work fsbos and xprds, but only xprds the past 3 years... Here's my system...Best way to list Expired Homes

Aug 25, 2016 09:59 PM
Ambassador
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Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

People are calling sellers as soon as it expires. Sharks on the phone

Aug 25, 2016 09:39 PM
Rainer
318,963
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Knocking on the door early the day it expires sounds like a great idea.  I have never done this.  I agree snail mail could be too late.

Aug 25, 2016 02:18 PM
Ambassador
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Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Knock on door! I'm glad to see you being so active on ActiveRain.

Aug 25, 2016 01:42 PM
Rainmaker
2,442,558
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Have you tried knocking on the door? Every Agent in town is sending letters and postcards.  Rarely do you see an Agent knock on the door.

Aug 25, 2016 01:28 PM
Rainmaker
149,484
Esther Preston
Heartland Realty - Redmond, OR

Liz Kroft, you need to do it in person with a CMA in hand. Ask them why they think their home didn't sell and then tell them what you will do differently.  

Aug 25, 2016 12:11 PM