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Ambassador
2,808,161
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

I think it depends on what your goal is:). 

Personal time 

Networking time 

Ad creation time 

Analytics time 

FB live streaming time 

FB Group building time 

FB fan building time 

etc, etc, etc 

There i s not enough time in a day to do you can do on social media, So much to do, so little time. 

I trained one of my VAs to manage my tweets in Hootsuite for me, Hootsuite is great for automating the tweets but is still needs a human to input the tweets and also to reply to people and thank people, etc. 

I train another one to help with postings. I also use CityBlast for posting. But still I must say I spend anywhere from one hour to five hours, and sometimes more on social media, depending on the tasks, etc. 

Aug 22, 2016 11:54 AM
Ambassador
3,986,710
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

About an hour total on the average. Some days more some days less. 

Aug 22, 2016 01:30 PM
Rainmaker
1,157,485
FN LN
Toronto, ON

It depends upon your objectives and interests.

Aug 22, 2016 11:51 AM
Rainmaker
1,230,072
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

It depends on your business plan and how you are using social media to increase your business. I'd take a 30 day study of it; measure the time spent vs. results gotten. The data reveals your answer.

Aug 23, 2016 12:02 AM
Rainmaker
1,722,955
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Depends on what you are trying to accomplish. I've started using posting software that is helping tremendously. Sometimes it takes an hour to just post to AR if it is acting up!

Aug 22, 2016 10:49 PM
Rainmaker
5,571,896
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

as spend as much time as possible.... I market for the "top dogs" in the area...

Aug 22, 2016 10:29 PM
Rainmaker
919,673
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Depends on how much time you have - I spend less than 1 hour a day sometimes less when I hand it over to my webmaster

Aug 22, 2016 10:27 PM
Rainmaker
3,069,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

60-90 minutes

Aug 22, 2016 08:33 PM
Ambassador
1,771,430
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

2 hours gets a good job done.

Aug 22, 2016 01:01 PM
Rainmaker
846,325
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Totally up to the individual.

Aug 22, 2016 11:03 AM
Rainmaker
4,116,816
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Personally, I'd like to say that zero time is reasonable. I have never particularly cared for social media. But once it goes over 60-90 minutes it's excessive to my way of thinking unless you get the majority of your leads from social media.

Aug 23, 2016 02:49 AM
Rainmaker
1,639,786
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

As my schedule allows, start with 1 hour as my eyes and fingers start to work normally

Aug 23, 2016 12:33 AM
Rainmaker
1,459,527
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Donna Foerster An hour in the morning and I usually check again in the evening.

Aug 22, 2016 11:21 PM
Rainmaker
4,799,501
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I have no idea.  I think one should determine what works for them.

Aug 22, 2016 10:52 PM
Rainmaker
795,832
Susan Laxson CRS
Premier Sotheby's International Realty - Naples, FL
The Michelle Thomas Team

I spend from 1 to 3 hours a day depending on all the factors that Nestor & Katerina Gasset identified.

Aug 22, 2016 10:52 PM
Rainer
231,919
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

Do you do this for a living? If so, it's an all day thing. If not, weigh the cost of hiring someone.

Usually, 1 sale a month will over the cost of a good webmaster to do this for you and should bring in enough business to cover their expense and more.

Aug 22, 2016 10:47 PM
Rainmaker
1,921,264
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

It's a personal choice, I spend enough time as needed to do what I need to do and then get back to the next task and prioritize as well.    

Aug 22, 2016 09:49 PM
Rainmaker
1,889,268
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

It totally depends on the goals. If it's just a swing through facebook to keep in touch with friends and family, the answer will be totally different than if it's writing and distributing posts and making videos, uploading photos, etc.

Aug 22, 2016 08:28 PM
Rainmaker
4,099,168
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Katerina Nestor & Katerina Gasset answers this question very well in my opinion.

Aug 22, 2016 07:50 PM
Rainmaker
3,721,568
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Donna depends how productive you are with it, for me certain sites very little time others a lot more. Some sites I do not even go on every other day. It also depends how busy I am with my Real Work that is Real Estate, Endre

Aug 22, 2016 02:40 PM
Rainmaker
583,990
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Never on "prime time", only once I have a little down time, Then it actually becomes relaxing yet is productive. Being on the Internet, I believe, becomes habit forming that makes us believe we are productive. But are we? Yes, how much is too much? The answer, what kind of business are you getting out of it?

Aug 22, 2016 12:55 PM
Rainmaker
2,442,558
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I spend a good portion of my day on Social Media. It is how I get business.

Aug 22, 2016 12:32 PM
Rainmaker
290,569
Allie Angeloni
Long Realty - Oro Valley, AZ

I'm actually on social media in the a.m. and in the p.m., as once a day is just not enough.  That includes AR and FB Donna Foerster.  If I have a wide span of time I stay on longer, but that is not always the case! 

Aug 22, 2016 11:41 AM
Rainmaker
4,938,568
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I spend much less time now days - about one hour, and have many more hitting my web site.

Sep 10, 2016 02:27 AM
Rainmaker
1,519,141
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I check all in the morning, about 15 min for each, and afternoon for the same time. When I receive a direct message, I try to answer immediately. 

Aug 23, 2016 05:25 PM
Rainmaker
542,809
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

12 minutes on Facebook. Even though AR is social media, not the category I use to justify it.

Aug 23, 2016 04:43 AM
Rainmaker
1,387,173
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

1-2 hours, mostly on AR.

Aug 23, 2016 03:02 AM
Rainmaker
2,641,652
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If you try to regulate or control it has one affect. If you go with the flow another...Find your center...each one should find their own comfortable shoe

Aug 22, 2016 11:28 PM
Rainmaker
4,042,729
Richard Weeks
Dallas, TX
REALTOR®, Broker

It depends if you are posting pictures of your lunch and pet, as opposed to promoting your services.

Aug 22, 2016 11:13 PM
Rainmaker
4,209,388
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Varies, but usually less than a hour!

Aug 22, 2016 11:07 PM
Rainmaker
1,404,324
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

About an hour each day and if ot on the boat a lot less!

Aug 22, 2016 10:31 PM
Rainmaker
3,331,511
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

What is reasonable may differ from one to another. With the exception of last week, For me it is what time i put aside in the morning to post a blog and interact. I think of Active Rain as an investment that does bring about new business as opposed to going on the time of Social media that is More   than business. 

Aug 22, 2016 10:06 PM
Rainmaker
6,606,578
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

What is reasonable is a personal decision. Many of us spend too much time on social media.

Aug 22, 2016 09:46 PM
Rainmaker
4,433,703
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

It depends on how much time I have.

Aug 22, 2016 09:19 PM
Rainmaker
1,385,224
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

My personal habit is twice a day, each time for 10-15 minutes. 

Aug 22, 2016 09:15 PM
Rainmaker
849,960
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

It depends on what you're working on. 1-3 hours seems common.

Aug 22, 2016 08:44 PM
Rainmaker
634,282
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

It varies with my goals for the week. Usually 30-60 minutes/day.

Aug 22, 2016 06:56 PM
Ambassador
4,579,611
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Not sure there is an average. Depends on your goals and what sites you are on.

Aug 22, 2016 03:34 PM
Ambassador
4,312,759
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Donna Foerster - one survey said... 15 minutes (3 sessions of 5 minutes each.)

Aug 22, 2016 03:31 PM
Rainer
318,963
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

2 - 3 hours daily.  Not all at once.  Sometimes in the evenings I can sit for a couple extra hours on social media.  

Aug 22, 2016 02:31 PM
Ambassador
2,570,787
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

2 hours max.

Aug 22, 2016 12:45 PM
Rainmaker
1,280,448
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Bob Crane 

That's true Bob. How much time do you take?

Aug 22, 2016 11:47 AM
Rainmaker
1,525,305
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I think it is different for different people, but some people do seem to get obsessed with it.

Aug 22, 2016 11:44 AM
Ambassador
5,408,079
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Depends on how effective you are and what your goals are.

Aug 22, 2016 11:21 AM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I spend 90 minutes per day for all of my social media.

Aug 22, 2016 10:41 PM
Rainmaker
5,586,657
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

I was about to say exactly what Marc Swartz, CPA, CA, Real Estate Broker said.

Aug 22, 2016 12:48 PM
Rainmaker
1,153,675
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

It is probably a necessary evil. Rather getting a lead, I think I will soon go to funeral home to pay my respect.

Aug 22, 2016 11:25 AM