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Ambassador
3,043,162
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Create its own web page on your own domain on a site that you own.  Then create a single property listing for it on Realbird for syndication. Make sure to write an amazing article about it and find out what is unique about the property and write a press release about it. Send it out to your local papers, etc. 

If the property warrants it, hire a drone to get some great aerials. 

Aug 18, 2016 08:08 AM
Rainmaker
7,835,272
Roy Kelley
Retired - Gaithersburg, MD

An effective website.

Aug 18, 2016 09:22 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Realbird.com is very affordable and offers individually web pages for each listing. Using good keyword will help you more than anything.

Aug 18, 2016 11:36 AM
Ambassador
3,727,873
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

Just make everything you use look wonderful - professional photography and brochure design, great staging.  Also, my broker has set up access to some high-end sites for our luxury homes.  Check with your broker.

Aug 18, 2016 05:03 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

create a webiste on Realbird.... load it with photos.... colored renderings....

Aug 18, 2016 03:33 AM
Rainmaker
5,005,333
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I'm with Nestor & Katerina Gasset on this one!

Aug 18, 2016 10:51 PM
Rainmaker
823,579
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

Nestor & Katerina Gasset - have the best advice for your question!

Aug 18, 2016 10:42 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Nestor & Katerina Gasset nailed this one!

Aug 18, 2016 09:33 PM
Rainmaker
4,272,548
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I would say professional photography. 

Aug 18, 2016 03:58 PM
Rainer
4,160
Chita Parus
Realty Club, LLC - Fort Lauderdale, FL

Professional photography. Professional description for MLS, real estate websites (zillow, trulia, realtor, realbird), blogs and social media. Professional syndication.

Aug 18, 2016 02:06 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I use realbird.com. Tell Gabe I sent you. But seriously check out what this site has to offer for one low yearly price. I can do single property website very easily. This impresses my sellers. It also does the virtual tour for you. 

Aug 18, 2016 12:36 PM
Rainmaker
2,443,250
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

On the internet.

Aug 18, 2016 12:21 PM
Rainmaker
2,362,584
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Nestor & Katerina Gasset had a great process

Aug 18, 2016 11:35 AM
Rainer
231,224
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

new const? or existing..first use the word custom custom custom in all wording. like trump uses "wall". Lyn Sims  has it right.. i create a website for each of ours.. but we are selling multiple locations

Aug 18, 2016 03:26 AM
Ambassador
6,392,899
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

write a post and share it on all of the social media channels.

make sure it is on the mls too.

Sep 11, 2017 08:33 PM
Rainmaker
1,502,868
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Katerina has your best answer there.

Aug 20, 2016 07:36 AM
Ambassador
5,229,312
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!
  • Professional photography (daylight and dusk)
  • Professional videography (drone photography with specialty properties - lake, golf course, equestrian)
  • YouTube
  • LuxuryHomes.com
  • Description - luxury home sellers do NOT like 'flashy' write-ups - they want what THEY love about the home described and for you to tout the location of the home.  
  • Individual Website (specific niche url also)
  • Individual FB Page - share on your business page and your company's as well.
  • Mini brochures (folded business cards) that they can share with their friends, neighbors, co-workers
  • Custom signs with texting number (some do recordings as well)
  • Include "coming soon" "just listed" and "open house event" in newsletters and email flyers.
  • Invitations to open house events
  • Local high-end magazines
  • BEFORE it's listed, start making calls to agents who sell in the area - when you call, you're also confirming that they received your invitation to your open house event AND let them know you'll send over the video if they think one of their buyers may have interest.  My most recent luxury home sale came from an agent call - she had shown her buyer another one of my listings nearby and I thought her buyers may like this particular home even more.  We chatted, I sent her the link to the photos and the YouTube walk-through tour (all on the same webpage) and we are Closing in a week on this property!

There you have it - the bulk of my secretsauce!!  Most of this I learned on my own during the downturn and from CRS designation but, added a few with the Certified Luxury Home Marketing Specialist certification. Hope this helps Reid Wyly!

Aug 19, 2016 03:20 PM
Rainer
4,945
Carolyn Clark
Keller Williams - Riverside, CA
Inland Southern California Real Estate Services

Is it a luxury custom home?  My answer will depend on your marketing budget.  If your website has a decent SEO ranking,  your on-line efforts will be "optimized".

 

Aug 19, 2016 10:37 AM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Not any different than other listings, Reid. We market internationally and intensively on all the major websites, YouTube and social media, etc.

Aug 18, 2016 07:02 PM
Rainmaker
1,622,432
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Massively marketing it via all major network. Great pictures are the must. 

Aug 18, 2016 05:11 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Reid Wyly - Internet marketing, Facebook advertising and of course, blogging here in 'Rain as Rainmaker.

Aug 18, 2016 04:00 PM
Rainmaker
989,652
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Find or market for? I'm a bit confused

Aug 18, 2016 11:49 AM
Rainer
509,531
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist

Professional photography (including dusk photos with exterior lighting on) and aerial photography, and at least some staging.  As for getting maximum exposure for it... social media -- target luxury/high end types, advertise in local country club and/or yacht/sailing club publications, etc.

Aug 18, 2016 11:40 AM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have not had thatissue in my area...I will be reading the answers

Aug 18, 2016 07:19 AM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Do you use realbird.?

Aug 18, 2016 07:02 AM
Rainmaker
911,228
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Syndication

Aug 18, 2016 06:42 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I'm here to read the others answers.

Aug 18, 2016 06:38 AM
Ambassador
2,684,009
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Professional photography.   Professional description for MLS, blog posts, and social media.

Aug 18, 2016 05:58 AM
Ambassador
5,048,718
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Make sure the photos are gorgeous and consider a professional video. Market it here on AR and be sure to talk about the custom features. Set up a single property website and use a custom URL in your marketing. Perhaps a fun and creative open house (invite the neighbors)

Aug 18, 2016 05:36 AM
Rainmaker
1,239,801
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

All homes in our neighborboods are one of a kind. That does not mean they belong to estate catagory.  I suggest a professionally done viedeo.

 

Aug 18, 2016 04:42 AM
Rainmaker
2,781,013
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I put a sign up and things go from there...

Aug 18, 2016 03:38 AM
Rainmaker
1,844,171
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

You 'create' exposure for  your listing.

Start with a post on the exact address of the property & description. Do a web flyer. Google will index it & that's a start.

Aug 18, 2016 03:22 AM
Rainmaker
1,725,896
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Well-publicized and managed Open House Events

Aug 18, 2016 03:10 AM