Tari Reph, Designated agent for Lorain and Cuyahoga Counties (Coldwell Banker Schmidt FOC)

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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

every home is worthy of staging, except for a fix and flip or teardown..... there are different types of staging advice for different price points and the greater the magnitude of home, the greater the need for staging.... 


Aug 15, 2016 05:33 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Tari - Staging comes in a lot of different forms, from moving furniture and decluttering to bringing in lots of stuff. Each property will have a unique answer and a long-term relationship with a good professional stager will provide a good source of expertise on what may be needed. But it almost always pays to have a property looking its best.

Aug 15, 2016 06:03 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I agree with Barbara Todaro .  She said it perfectly.  A

Aug 15, 2016 05:38 AM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

For occupied properties, I have a stager do a walk through of the property.  She writes her recommendations and submits them to the seller.  The seller may elect to employ some, all or none of the recommendations.

For vacant properties, I suggest that the seller have a consultation with a stager and decide if they'd like to proceed.

People often ask if staging is worth it.  There's a reason new homes are staged.  It's not because it's ineffective. 

Aug 15, 2016 06:53 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It depends on how you define staging.  Proper presentation can enhance any property and as Barbara Todaro responded -- this is not necessary for an extreme fixer or teardown.

Aug 15, 2016 11:43 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

We always recommend it...

Aug 15, 2016 09:17 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Yes, and  I let the budget determine whether the owners DIY with a professional consult versus having the stager handle everything.

Aug 15, 2016 05:46 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Depends upon the price range.

Aug 15, 2016 12:32 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

look up Kathy Streib and Sharon Tara they are the experts (IMHO) on that

Aug 15, 2016 09:38 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I agree with Barbara Todaro ..every home is worthy of staging! I subscribe to staging no matter what price point!

Aug 15, 2016 09:06 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

It would be wonderful if sellers would agree to the fee associated with stagers.  It starts with a seller who isn't looking to pinch pennys.  If you get one of those, have them consult with a stager.  Every home could benefit from it.

Aug 15, 2016 08:43 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I do not at this time use one because there isn't one in my area! I think that staging is the most important part of pre-listing that you can have. The seller has to make the best 1st impression.

Some sellers pay, some agents offer it to a certain price level, etc. It depends on what you want to set up or make part of your business model.

We have so many great stagers here on AR for you to learn from.

Aug 15, 2016 07:21 AM
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

I discuss this at the listing appointment especially if the house needs it.  Most need something so it is just part of my presentation.  I have many options for stagers, decorators and vendors to take care of issues that might hinder the sale and if the seller is open to that I suggest an appointment and let them make the decision.  Based on that discussion I give them a price range with and without the improvements or staging that is needed. 

It's up to the seller always as they are the ones who pay for this.  

Aug 15, 2016 06:09 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

It depends on the property and how it looks, plus the local market. Recent sellers have done a great job of preparing their homes for market and I didn't feel it was needed. But I often recommend it

Aug 15, 2016 05:33 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

The vacant ones where the seller wants to get top dollar and sees the value.

Aug 16, 2016 02:38 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Depends on the price of the home,  The bigger the price the more I invest.

Aug 16, 2016 01:35 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Staging is something that must always be considered and, in my opinion, be price appropriate to the expected ROI.

Aug 16, 2016 01:21 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Very interesting reading through the comments. 

Thank you James Dray for the shout out! I appreciate it!

One thing I would like to add (based on comments)....

When considering home staging, price point shouldn't be the determing factor. Regardless of price, all homes show better when furniture is arranged to show space and function. All homes show better when the right paint color is used, when positive features are highlighted, when red flags (items suggesting future problems) are removed, when the home appears to be well maintained and cared for.

The value of staging is not limited to vacant and/or high end homes.

Thank you for inspiring me to write a post on the subject today!

Aug 16, 2016 12:26 AM
Tari Reph
Coldwell Banker Schmidt FOC - Westlake, OH
Designated agent for Lorain and Cuyahoga Counties

Thanks everyone for the helpful responses. 


Aug 16, 2016 12:06 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Every situation is different. Can the seller bear the expense? Can they afford not to?

Aug 15, 2016 11:24 PM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Welcome to ActiveRain where you get lots of free advice Tari Reph 

Aug 15, 2016 10:39 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

I think all agents should be able to assist the seller with staging tips; however, bring in a professional when the list price hits a certain level.

Aug 15, 2016 10:33 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I offer advice to all my sellers, it is up to the seller to decide if they want a professional stager over and above what we offer. 

Aug 15, 2016 10:24 PM
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

Condos in our area are pre-staged and seldom get updated. Houses, only the highest end homes bother

Aug 15, 2016 09:49 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Nah, no staging really occurs here

Aug 15, 2016 09:32 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tari Reph - I suggest the seller to do so. However, if the house is in a great condition, I do suggest the seller not to worry about it - like my last listing.

Aug 15, 2016 03:43 PM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Depends on the property and price range.

Aug 15, 2016 02:23 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

It's extremely rare that we use a stager. Most sellers don't want the additional cost.

Aug 15, 2016 02:00 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I think stagging is a good thing to do, but it hasn't caught on yet with sellers in my area. 

Aug 15, 2016 01:24 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Not all of them Tari but if needed I will suggest a staging by a professional. It defiantly works.

Aug 15, 2016 12:48 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Usually our higher end listings are staged.

Aug 15, 2016 12:29 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I do not, but I explain to my clients what would help them.  Each home and seller has different needs in their home and fancy staging may not work.   Clean and neat is the key.

Aug 15, 2016 12:29 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I leave that up to the seller. But I almost always use a professional to do the whole staging job or to come in and tweak whatever I do.

Aug 15, 2016 12:28 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

There are no stagers in our market. Having confidence in your opinion will help you advise. If there were a stager here, I would use them for all homes over a certain price point.

Aug 15, 2016 12:27 PM
Toronto, ON

Some listings may not be appropriate for staging consideration including properties intended to be demolished and replaced.

Aug 15, 2016 12:16 PM
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL

Furnished homes do better with buyers than un furnished homes.

Aug 15, 2016 12:01 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I cannot say it any better than Barbara Todaro - it is not one size fits all.

Aug 15, 2016 11:25 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

not on all of them - it depends on price and how much help they need.

Aug 15, 2016 11:15 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

I only use a stager when the house doesn't show well, and when the seller will agree to foot the bill.

While every home might deserve it, many will have to go without.

Aug 15, 2016 10:30 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

It would be nice to use one with all listings, but a) sellers don't always want to pay and b) it may not be necessary; sometimes just a good cleaning and decluttering may do the job, especially if cost is an issue.

Aug 15, 2016 09:57 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Tari yes we stage most listings if at all possible. Some we call 'light staging' to perk up the pics etc. We always hire a professional photographer as well.  Congrats on your new business!

Aug 15, 2016 09:52 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'd suggest you to get in touch with your local staggers, get to know their individual styles, prices, service they provide and offer that information to your clients who are interested. Staging can be very expensive and even we all would like to have nice looking houses, not all our clients would pay. 

Aug 15, 2016 08:07 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I have not so far, but someday I may have one that is nice enough to justify the expense of hiring someone to stage.

Aug 15, 2016 07:11 AM
LeAnn Sink - Realtor Knoxville, TN
United Real Estate Solutions - Knoxville, TN
#ThinkSink when you need an agent.

Staging for me has always been on a case by case basis. I've listed some homes that don't need a thing, some that need everything, and some that need it badly but the sellers can't afford it.  I think staging works, but sometimes it just can't happen.

Aug 15, 2016 06:52 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Who is paying the bill has more say so.  I leave the design to the stager with some input if I am paying....


Aug 15, 2016 06:24 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

It depends on the price of the house, whether it is vacant and/or needs to be staged!

Aug 15, 2016 06:03 AM
Cody Carmen
Adhi Schools, LLC - Rancho Cucamonga, CA
Market Analysis--Educational Content, Adhi Schools

There is always a use for staging. A well-staged home is likely going to move faster and is likely worth the expense.

That said, certain price points in a "hot" or "seller's" market are less likely to benefit from staging. In many markets that price range right below and up to the median selling price moves so fast during a hot market that staging is likely going to pay off less (if the home is priced right and overall well-maintained). In a slower market (in general or by pricepoint, many expensive markets move slower), staging is likely to have a greater effect.

Aug 15, 2016 05:57 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Not with all listings. Demonstrating a product so people can see its potentials at work is what staging is all about. The real live lived in look sells well. I knew of several brand new homes not selling and one day, one owner staged. I thought someone was moving in lol. The house sold after that.

Aug 15, 2016 05:29 AM