S. Leanne Paynter ☼ Broward County, FL, Davie, Plantation, Cooper City & Weston Specialist (United Realty Group, Inc.)

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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Up here you need to specifically state how you arrived at that conclusion or claim in all advertising. 

One for example claims to be the #1 Realtor in the area and in small print he says "voted by the Realtor's Mom"!

Aug 08, 2016 12:16 PM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

"Puffing" is alive and well in our industry and interestingly enough, those that puff the loudest usual fall the hardest.

Aug 08, 2016 12:27 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

If that is so, what is unethical about it? There are always agents claiming something and I learned a long time ago to stop paying attention to it.

Aug 08, 2016 09:24 PM
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

There are so many #1 agents in our area that I lost count...or so they say, and often from the same company.  

I don't pay much attention to that and doubt the public does. 

I like the term Top Producer too...I had twins when my son was 2 1/2 so that made me a top producer.  3 kids under 2 1/2....they thought I was #1 and I was.  

Aug 08, 2016 02:47 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Leanne, these claims mean nothing anymore.  When you hear that so-and-so sold 3000 houses last year?  Yeah.  Right.  Maybe the brokerage company he owns did, with a total of 300 agents.  

Forget numbers.  Forget about other agents' dubious claims.  Just give seriously awesome service to your own clients.  Stress quality and competence, and the numbers will take care of themselves.

Aug 08, 2016 11:25 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Patricia Kennedy nailed this one...

Aug 08, 2016 08:23 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

If it's your company and you know it's not true; than I'd talk to your managing broker.

Aug 08, 2016 01:18 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

These claims tend to bother the single agents and very small teams the most. The public realizes one person cannot do a transaction a day. It's not humanly possible. Just focus on what you can do and do it well.

Aug 08, 2016 11:30 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Only if it is true, which means they may have to advertise differently each year.

Aug 08, 2016 01:29 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I see it here too. There are several agents who have large teams but they are "#1 agents," or something similar, in the county. I imagine this means something to some buyers and sellers. Others won't care and will know 1 agent cannot sell a home every day

Aug 08, 2016 01:25 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I don't see where it's an ethical dilemma Leanne then again I'm not a subscriber to those tactics either.

Aug 08, 2016 11:33 AM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Remember Avis?  they went a very long way saying" we are number 2 so we try harder" ... the general public don't like braggart sales people..... they just want to be treated like they are number 1....

Aug 09, 2016 02:23 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I think so many people claim number one or top 10 or best in their company etc. that nobody's taking it seriously because have you ever seen anyone ever ties their number two? I put no stock in it.

Aug 09, 2016 12:44 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

if it's honest information that can be verified, boast away.... there's nothing unethical about top ranking.... people like to do business with successful people....if those who are successful do not announce it, no one else will!!!!!

Aug 09, 2016 12:25 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

I know teams where they pick one "face" out of the Team, and give him/her all the credit for the sales, so that they can get large "sales numbers" on Zillow and elsewhere.

Aug 09, 2016 12:12 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I like Teri Pacitto's response.   I'm sure she has photos to share.

Aug 09, 2016 12:01 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

S. Leanne Paynter ☼ Broward County, FL These claims don't really mean much. What is the company policy for this? When I first got into real estate every agent was number one in my geographic area. It will continue to happen.

Aug 08, 2016 11:44 PM
Nancy Robinson Ranked #6 in MI
Century 21 Town and Country - Royal Oak, MI
#11 Century21 Realtor in the US, #16 in the World

Agreed... they are mini brokerages in bigger offices and should be advertised as such.  If you are a team say so!  Its that easy.

Aug 08, 2016 11:28 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

If what is been advertise is true, no problem. 

Aug 08, 2016 10:50 PM
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

I don't like it but I actually use it in my listing presentation as to why they should use me instead of someone who will pawn you off to a team member.

Aug 08, 2016 10:47 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Most often i see it even worse where 1 agent who has the team takes all the credit for that team under that 1 name.

Aug 08, 2016 10:18 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Is it true? It's all puffing anyway

Aug 08, 2016 10:00 PM
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

They are a collective of one. Even though they are a team they are an agent so to speak.

Yeah they can much to your dismay. They better be thruthful about it but if they are not - not really much you can do about it. It's a spin on numbers.

Aug 08, 2016 09:45 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

It can be misinterpreted by the public. Many agents know it's probably bs. We had an agent once who advertised that he was #1, blah, blah. Our broker received a lot of complaints from other agents and brokers who knew he wasn't #1. Agents will just claim they are #1 in certain zip codes, or #1 in certain months, etc.

Aug 08, 2016 09:06 PM
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL

I don't see it as an ethical problem if what they are advertising is a true statement of fact.  Without knowing the details, it is hard to really make a decision.  There are different types of teams, each organized to suit their members needs.

Aug 08, 2016 07:19 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

S. Leanne Paynter ☼ Broward County, FL - I know it's not apple to apple comparison - however, it is okay to market it.

Aug 08, 2016 04:23 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


One of oour clients has a trophy to prove it from the company, not based on his imagination or Mom's view..  If you can't prove it, it means ZERO

Aug 08, 2016 02:00 PM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Ethical?  Not sure, but I do get tired of seeing these type post on facebook.  I just keep scrolling. 

Aug 08, 2016 12:42 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Is it true?

Most people pay very little attention to these puffy claims.

Aug 08, 2016 12:10 PM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

S. Leanne,

Their liability not mine:)

Aug 11, 2016 01:59 AM
Coldwell Banker Cutting Edge
Coldwell Banker Cutting Edge - Grants Pass, OR
"Your Proactive, Trusted Real Estate Advisor"

If it is a proven statistic, than I would understand. However, that may not be the best thing to do within your own office.

Aug 10, 2016 02:38 AM
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

I do not see an ethics problem but I rather a lack of good business sense advertising directly against agents in the same brokerage in a [FAILED] attempt to make themselves look better? Contemptuous.

Aug 09, 2016 07:59 AM
Debra B Albert, PA - Keyes Realty
Keyes Realty Treasure Coast, 34986 - Port St Lucie, FL
Ron and Debbie 772.708.3292

I think toooooooo much bragging is not the way to go.  It is not about YOU, it is about your Client and their needs!  It seems in most offices, there are top producers, the best of the best never mntion that, people just know.  Debbie

Aug 09, 2016 06:41 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

You have to have the metrics to back it up or you would be in violation of the COE.

Aug 09, 2016 06:12 AM
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Comparing apples with apples I have no problem. Apples to oranges would be unethical.

Aug 09, 2016 04:44 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Yes.  Most teams fall under one agent out here, such as the "Ryan Huggins Team" (names changed for obvious reasons).  In those teams the named team agent is on all the contracts and gets co-credit for all the sales, sometimes sole credit (depening on how the team contracts are written).


Is it ethical?  Maybe, maybe not.  Does it violate NAR's COE?  Out here, no one can be held accountable to it, so that's irrelevant.


I ignore the "top 1% of all agents" claims.  If someone brings it up well, I'm the #3 agent in the county and soon to be in the top 100 in California (on Active Rain) and the #1 agent world-wide for my brokerage (also the only one).  Once they understand that, the client usually dismisses the other agent's claims.

Aug 09, 2016 04:43 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Puffing as they say.

Aug 09, 2016 04:35 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Only if it's true.

Aug 09, 2016 03:07 AM
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

If it's true, there is no problem with it. Although I am a team leader, my sales prove the numbers. Other team leaders, maybe not. Hard to say.

I do know this, agents who are not on a team probably resent it.

Aug 09, 2016 02:18 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Donal% claims she is a jerk

Hi&&8$ claims she is the best

Who do you believe it?

Aug 09, 2016 12:11 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

There are so many claims out there, each one tries to outdo the other. Someone said to me when I opened my brokerage in Carmel-by-the-Sea: "but there is so much competition." But  that is true in all businesses. Get over it, and come up with your own strategy to stand out.

Aug 09, 2016 12:11 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Who is going to prove them wrong?

Aug 08, 2016 11:46 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There are many fine lines in any business. This be a Real Estate one

Aug 08, 2016 11:45 PM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

If there are 200 licensed agents/brokers at that exact office...and he/she is in the #1 or 2 spot...I would say it is okay.

Large brokerages own more than one location many times...and even though he/she might be in the top 1/2 of all locations thrown together...I would consider that deceptive.

But here is the kicker: His/her clients are ripe for harvest by you and others because they know they did not get stellar treatment. One licensed agent can only professionally and completely serve a limited number of clients no matter how many assistants he/she may have.

Aug 08, 2016 11:37 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

All you need to know is in Lisa Von Domek's answer!

Aug 08, 2016 11:27 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

It is done all of the time.

Aug 08, 2016 11:19 PM
Richard Lowery
Keller Williams Realty - Clarksville, TN
Veteran, #RealtorRickTN, Clarksville TN w/KW

How bad is it affecting you? If you are upfront and honest, you will gain followers and clients because you are REAL. I used to get aggravated from going into the real estate groups on Facebook and each time a potential client even hinted that they may need some help, they were hit from every single angle possible from all of these real estate "pros" who were the best thing since 'sliced bread.' Just take a deep breath, giggle and know that these outrageous claims are just that and people see through the nonsense. At the end of the day, people looking to buy or sell properties want to work with people who have confidence and integrity; they don't want used car sales-people! It is heartbreaking to see people fall into a bad deal but you have to be there to truly help those who want YOUR help. Have a great day being awesome to and for your clients!

Aug 08, 2016 11:17 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love Patricia's number.

Aug 08, 2016 10:43 PM
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

Depends - it happens and is rampant in many areas. I just ignore them and focus on our business

Aug 08, 2016 10:23 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

It can be frustrating

Aug 08, 2016 11:16 AM