Chrissi Chapman Topoleski, Passionate about helping others achieve success! (Coldwell Banker Realty)

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Rainmaker
2,808,236
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Use hootsuite.  search for my article about that on here.  I have to run to appt so I don't have time to link it here.

Aug 08, 2016 08:15 AM
Ambassador
972,033
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, MD, MT, NC, NJ, NV, OK, OR, PA, SC, TN, TX, UT, VA, WV - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

2 possibilities:

- 1 is to use a congregation service that automatically puts out your content to all linked social media accounts (Hootsuite, etc have been mentioned in other's answers).  The problem here is that if you have people following you across all platforms it comes across as insincere and automated - you basically end up annoying people that are seeing the same thing across 5 different platforms

 

- the other option (my recommendation) is to focus your time on the platforms you like more and are most comfortable with - produce good content, keep it personal, and engage.  You'll have better luck focusing your time and doing it well in 2 platforms than putting out a half-hearted effort across 10 platforms. 

 

.....if you go with option #2, you have the ability to shift your focus based on what's working/not working (aka if you're getting nothing from Twitter, you can move you effort to instagram, until you find the niche that works for you)

Aug 08, 2016 06:49 AM
Ambassador
3,722,444
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Thank you for asking this so I could read the other answers!

Aug 08, 2016 07:20 AM
Rainmaker
43,193
Rose Clark, Realtor, ABR, GRI
Alain Pinel Realtors - Carmel, CA
Inspiring & Passionate Real Estate Professional

I outsource my Social Media Marketing to an online marketing company, Social Animal Studio, owned by my daughter, Cristal Clark .....Yes, a mother's shameless plug.... But she is great. :) She has a knack for posting in "the voice" of all her clients, from Realtors to shop owners, etc, etc,...  I couldn't imagine keeping up with all the social media "platforms" and linking everything up, I leave that to the social media marketing guru. I need to focus on my listings and clients.

Aug 08, 2016 02:31 PM
Ambassador
5,408,454
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Delegate some of it to the kids.  Stuff that takes less of a personal touch like sharing of the posts once written.

Aug 08, 2016 04:35 AM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Perhaps it is time to hire a social media consultant to assist in your online marketing.

Aug 08, 2016 12:34 AM
Rainmaker
795,832
Susan Laxson CRS
Premier Sotheby's International Realty - Naples, FL
The Michelle Thomas Team

I like Hootsuite also, but will check out other recommended ones also.

Aug 08, 2016 11:13 PM
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2,224,167
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I was going to say...have an assistant help you, but there are some great answers here. 

Aug 08, 2016 10:47 AM
Rainmaker
5,586,657
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Chrissie,

We would suggest to you that you check your return on investment of time spent vs the results from all these platforms.  Some of them may be worthwhile which others a waste of time.  Each area is different. A

Aug 08, 2016 07:54 AM
Ambassador
2,570,787
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Buffer.

Hootsuite.

Tweetdeck.

  Caveat:  you don't want it to look "automated"... you still have to keep the personal touch, follow back, reply, like, etc.

Aug 08, 2016 06:32 AM
Rainmaker
4,433,703
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

The others have answered.

Aug 08, 2016 05:35 AM
Rainmaker
1,290,726
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Chrissi Chapman Topoleski ... this is a topic I've personally wrestled with too.  As social media posting (and the choosing of info/articles) is very time- consuming.  But at this point, I've decided to continue doing it myself, or continue having my marketing assistant wife help me.  LOs need to be so careful about what info we post, how we post it, rules, and regulations.  Handing that responsibility over to someone else or a service just makes me too nervous ...

Gene

Aug 08, 2016 05:26 AM
Rainmaker
849,960
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Check Hootsuite. You might still have to do some yourself.

Aug 08, 2016 01:29 AM
Rainmaker
919,673
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Send me a pm and I will share - my competition is all of a sudden following everything I do here

Aug 08, 2016 10:06 PM
Ambassador
4,312,759
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Chrissi Chapman Topoleski - difficult to answer this one.....!

There are some third party subscriptions for that.

Aug 08, 2016 04:30 PM
Rainer
32,977
Cristal Clark, E-Networking Specialist
Social Animal Studios - Carmel, CA
Digital Marketing Professional

I second what Rose Clark said, outsourcing is a great option especially for busy Realtors. Otherwise, I recommend a service like IFTTT.com  - You can link all your accounts up to one another so that they post "natively" as that platform - For example, if you post on Facebook, it will post automatically to Twitter BUT not as a FB link, (like how it normally does if you "link" them up), this will post as thought you took the time to post on Twitter itself... If that makes sense. You can do this with Instagram, Pinterest, Twitter, Facebook, and LinkedIn. If you have any other questions feel free to Follow Me or direct message me :) - Cristal Clark, E-Networking Specialist

Aug 08, 2016 02:37 PM
Rainmaker
2,442,558
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Hootsuite but it could repetitious.

Aug 08, 2016 01:40 PM
Rainer
318,963
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Hootsuite is what I have used in the past.  I like the dashboard. Now i do most of my social media personally.  Instagram allows you to share and facebook has a scheduler.  Will be back to read more answers. 

Aug 08, 2016 12:30 PM
Rainmaker
1,991,258
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Great question - I enjoyed reading the answers

Aug 08, 2016 11:20 AM
Ambassador
2,808,167
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

 I use Hootsuite to manage it all. Very simple to learn and use. Very powerful. 

Aug 08, 2016 10:48 AM
Ambassador
3,055,949
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

No help to offer here. I don't advertise that way on social media platforms. 

Aug 08, 2016 08:54 AM
Ambassador
3,986,710
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

If you want to use your own content and be unique then I would pick a few networks that are working for you and concentrate on them. Visit the others from time to time. 

Aug 08, 2016 08:30 AM
Rainmaker
1,387,173
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Hootsuite will post to several at once and gives you a dashboard to see what activity is happening on them.  Buffer also has a similar service.

Aug 08, 2016 04:47 AM
Rainmaker
821,932
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Nice array of SM - good question.

Aug 08, 2016 04:08 AM
Rainmaker
1,722,955
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Yes did a post recently on how I save time with Hootsuite & with Friends+Me. If you post on your G+ profile page then you must use F+Me.

I've been using them for 6 months - love. 

Here's my G+ - I publish whatever comes to mind or is interesting about homes or real estate. I do not buy content just share links. Do use AR posts.

Aug 08, 2016 03:17 AM
Rainmaker
138,626
Kelly Turbeville
Keller Williams - Lake Forest, CA
Turning Real Estate Dreams into Reality

If you hire a SM assitant make sure it still keeps the personal touch and is relaviant to the market you are serving.   Though Hootsuite is popular, my understanding is it doesn't really help keep your post popular on facebook. Compare the like rate of auto generated content vs your own post. You also want to be careful other agents in your area who are using a SM company that isn't posting the same material.

Drives me crazy when I see various agents post come across at the same time and they are all the same content.   The reader can tell it is not from you rather a system.

 

Aug 08, 2016 02:10 AM
Rainmaker
1,519,141
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Choose the main media, post there and share on other platforms. 

Sep 03, 2018 11:07 PM
Rainer
56,890
Ari Taylor
Century 21 North Shore - Peabody, MA
Realtor with Century 21 North Shore!

I have a very part time assistant that takes the cont I send and blogs it everywhere, sends to my e-mail list updates my sites and posts all my listings-It keeps it personal and takes it off my plate, he works 3 hours a week and gets it all done!

Aug 14, 2016 01:56 AM
Rainmaker
179,367
Kevan Pewitt
Houston Prime Realty - Houston, TX

I use  https://hootsuite.com/ and https://meetedgar.com/  Hootsuite is inexpensive and has good analytics.  Meet Edgar has a scheduling tool that is easy to use and put your posts on auto pilot when you are busy.

Aug 09, 2016 11:28 PM
Rainer
231,919
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

There are a few products/services you could use to manage them all - or you can hire a social media person to manage them

Depends on your budget, time and comfort level with products or services

Aug 08, 2016 10:28 PM
Rainmaker
3,069,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading...

Aug 08, 2016 08:35 PM
Rainer
145,203
Andrzej Niemyjski
Realty One Group - Sun City West, AZ

I dont like any service out there because you can tell it was posted on multiple platforms and it no longer has that personal touch which gives you the most credibility 

Aug 08, 2016 09:12 AM
Rainmaker
1,639,786
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Several have directed you to Hootsuite, but my concern is that the posts each should be slightly altered to get the best SEO juice, IMHO.

Aug 08, 2016 06:13 AM
Rainmaker
710,004
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Great question Chrissi. Doing yourself for local content and control is the cheapest. Hiring your assistant to do it is best. I hired a social media company to handle my posts - that didn't work out. They can't write local real estate stuff content. What they do is re-post magazine and web posts. They do it for you and everyone else on their list - no personalized content.

Hootsuite may be a solution that we'll look into.

Aug 08, 2016 05:54 AM
Rainmaker
1,157,485
FN LN
Toronto, ON

Outsource or delegate.  However, you will then need to manage them.

Aug 08, 2016 04:50 AM
Rainmaker
1,153,675
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Chrissi Chapman Topoleski 

Not sure if you notice I only see a couple most recent blogs under my name Google.

(your name+realtor). In fact I saw just 1 blog from AR by you.  But you seem to have a lot more other sites which are not from what you mentioned above. Perhaps you old listings?

 

Aug 08, 2016 04:13 AM
Rainmaker
4,013,392
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

You rock,  I can learn from you!

Aug 08, 2016 03:21 AM