I no longer do radio since I could never track any business to it. I only use newspaper to advertise open houses.

No. A few years ago I was a guest speaker several times on a radio show - that is the extent of it. 

I support our local military with an ad in their New Comers Base Magazine.

I manage to operate between 88%-96% working by referral year to year. The non-referrals are mostly Yelp.com and listing sign calls. I do go on as a guest and get interviews on our local news, radio & I'm starting to get Podcast interviews.

Esther,

It really has to do with your marketplace.  In certain communities the paper delivered to their doorstep is part of their life's ritual, and no, they are not all oldies...so yes for ads.  In second home communities, yes! People pick up all those local guides and do read them and go to open houses and end up buying.  A

No print for me... no payback. Have never done radio. I believe it's very expensive.

No but I was asked to be on a radio station recently & I turned it down. I couldn't see it as a true revenue generator - maybe good for my ego but not my wallet in the end.

Newspapers and post card mailings yes, radio no.

Yes. I do a live weekly radio show.

Our brokerage still does some print newspaper ads. Here that can still be effective. But it's a very small part of our marketing.

Esther Preston - yes I have run Facebook Ads with reasonably good success. No for radio or TV as well as newspaper.

We have done all the above.  Not anymore.  Direct mail works better than newspaper, radio nd TV put together.

Newspaper

Newspaper for some things even though it is declining. Radio is iffy today too

I do two full pages in our local newspaper plus a front page section for self promotion....

No

I hosted a weekly radio show for five years and was very successful. I am looking to get back into radio. It works

I do not do any radio advertising and do selective ads in the local paper.

No radio, no newspaper, not sure what the ETC  would be, if it is real estate flyers/postcards/magazines I still do.

Nope. The world has changed.

it really varies by market. BUT..in general newspaper is dead, radio is good but cable is likely better as you can target zip codes

I have advertised my open houses in the city newspaper. Nothing, it's never helped.  Radio? No but many agents do use radio.  

No I don't. I tried some newspaper ads before but it was a waste of money. I know some people who have success with radio, and TV

No! 

I do some glossy full color magazines.  Lake Life if the title and I just run a branding ad in there and I get free copies for clients.  Clients love it

I do my open house advertising in the newspaper Esther Preston 

Very local town papers can be effective for open houses or as visibility to potential sellers.

No.  I don't advertise on any of the "dead media" outlets.  Newspapers are best used to start my BBQ.  Radio is something I listen to when I want to hear the traffic.

Have not been in a newspaper in 3 years now and never did radio.

Newspaper - yes.

Raido/television - never have.  Our market is too large and too expensive to justify the expense.

My last newspaper ad was in 2006.  $70 for an open house advertisement.

Radio - several years ago I was a guest on a local talk show.  But I have never paid for radio ads.

We do in our local community flyer, "The Tipster" as do alot of businesses and other realtors.  We also do in our Realtor's Section of the Sunday newspaper, for our Open Houses Esther Preston.  We do not do any radio advertising. 

I do radio once or twice a year for a holiday

I did a little in the early years, ROI was about zero.

Never! NADA!

No ma'am I do not, but I need to

No to radio and moving away from print advertising!

Since real estate is local you need to check out the norm for your area. I do not do newspaper or radio.

I never did radio, and have not done newspaper in about 10 years.

No

no

no

There just isn't sufficient ROI any more with these !

I ahve done some advertising in newspapers recently, but am luke warm about it. Am starting a major "branding" campaign in an upscale glossy magazine next month. Can't wait to see what will happen. Radio I use for the Carmel Art Festival, the non profit I help organize annually, and it works very well. Wouldn't do it for my real estate brokerage.

nop