Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team)

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Joe Manausa - Tallahassee, FL
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

I've been doing these for seven years, and they have evolved greatly during that time.


Initially, my focus was on accuracy and statistical analysis.


Now, it's on driving traffic to my site (should have been my initial goal, right?).


Here's a link to today's post. It is a neighborhood report for a golf course community in Tallahassee. It contains three graphs and a table of all home sales and my current analysis.

But look below, it is how I promote this post on Facebook that really drives the traffic. By the end of today, I will have had this post seen by more than 1,000 on my site and several thousand more on Facebook.

Facebook Traffic Driver

Jun 30, 2016 10:28 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Yes I do. You have to think up a style first on how you want to present those numbers. There are many good people to follow here that are awesome at it.

Joe ManausaMichelle Gibson,

Gabe Sanders is nice also.

Here's mine #1              Here's mine #2

Jun 30, 2016 10:02 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Everyday language or you are wasting your time!

Jun 30, 2016 09:56 PM
Anthony Acosta -
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do, and I simplify the number so consumers can understand. 

Jun 30, 2016 02:07 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I try to break it down

Jun 30, 2016 01:35 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I use numbers and talk about what happened in the past and what I expect the future to be. People love predictions. 

Jun 30, 2016 11:45 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Yes and Yes.....just posted one this afternoon!

Jun 30, 2016 11:01 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

I try to give some background information and interpretation. 

Jun 30, 2016 10:37 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Yes.  Yes.

Jun 30, 2016 09:45 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Always keep the reader in mind.  There is nothing worse than reading something in technicalese...A

Jun 30, 2016 09:10 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I do write them and have consistently for a number of years. I provide the statistics but also try to explain what it all means and the trends I am seeing. And of course when I talk with buyers and sellers I break it down even further

Jun 30, 2016 09:00 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Yes and yes. Most consumers can't fully interpret the meaning of such data.

Jul 01, 2016 11:47 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I spell out what it means..... 

Jul 01, 2016 08:47 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Melissa - I do write market reports, and it is constantly evolving. I try and give the numbers and explain what they mean.

Jul 01, 2016 06:18 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

When we did write market reports, we put our spin on the report to predict the trends.

Jul 01, 2016 04:18 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Yes, I write market reports.  I present numbers along with a narrative that is aimed to get people to contact me.   

Jul 01, 2016 01:28 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

We have tried a bunch of market report formats and still try to shake it up every month or so.

We provide numbers but then include a "What does this mean to you?" approach. Buyers don't need our help to ge the numbers - they need our help to understand them.

Jul 01, 2016 12:25 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

yes, yes and yes

Jun 30, 2016 08:46 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes I do, and I think they're done in a way that makes them easy to understand. (At least so I can understand them!)

Jun 30, 2016 08:13 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Usually I break it down into consumer language.

Jun 30, 2016 08:03 PM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

I like to see market reports with breakdowns and links to the listings - and photos.

Jun 30, 2016 03:14 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Melissa Marro my market reports take more time then any of the other posts I do. HERE is an example of my weekly report.

Jun 30, 2016 12:28 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Numbers and context for both sellers and buyers.  There's not a lot of shift month to month in the context since the macro factors move slower.

Jun 30, 2016 12:20 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

If the data needs to be explained then explain. I believe that's part of giving something of value to the consumers reading the report. It also helps to set you apart, because you aren't just regurgitating numbers. 

Jun 30, 2016 10:25 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I give the numbers and a little more but don't break it down much for the consumer.

Jun 30, 2016 09:29 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Numbers, graphs and meanings - speak to all readers and you'll keep them coming back for more!

Jul 09, 2017 09:47 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

I did several years ago and I intend to start again. I share information that I think would be of interest and would cause the reader to call me for more information.

Oct 11, 2016 11:41 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I just write the numbers.

Jul 03, 2016 09:41 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

yes, but I'm dreadfully behind.  I must get caught up.  Summer is our busy season and I always get behind this time of year.

Jul 03, 2016 01:37 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I do and I try to make it interesting. Give them the reason to like your posts and come back. Share it via different medias too. 

Jul 01, 2016 04:59 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I explain the best I can in terms that I feel are easily understood. Let's face it ... there are many agents that don't understand their markets or what the data means.  I add links to home value pages, absorption rates, etc. 

Jul 01, 2016 12:12 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I give the numbers and do a short message on the general meaning.

Jul 01, 2016 05:02 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

People aways wants to know what the market is doing.

Jul 01, 2016 04:36 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I am checking into rbiIntel to start generating market reports.

Jul 01, 2016 12:49 AM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Thanks for the comments everyone. I'm always curious to see how others feel. Most of the time, questions like these, are more of a poll than advice seeking. I already do market reports as well - though I admit the ones that I've done this week are the first that I've done in a while. 


Here is one I wrote yesterday on my site:


Here is one I wrote a few days ago here in the rain...

Jul 01, 2016 12:06 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


An approach worth considering is understanding the type of business you are running.

Those whose business is transformation focused, heart based business, would best benefit from reports like those presented by Joe Manausa  As you will read in his copy, the reader becomes immersed in a way of life, a transformation from the life they may live today.

Ones business my be based on expertise, those skills and resources developed as the outcome of not dying early. Their business is based on the expertise the bring into the equation. For these a data driven report better aligns with what they bring to the table.

If one does not know if their business is transformation based or expertise based, then it a commodity, which will be price based.

Reality however can be observed right here on Active Rain. The fluffier and more generic the blog the more likely it will be featured.

The same will prove true with readers of market reports. The fluffier and generic, the greater the readership.

One could argue the greater readership is unlikely to include those within the 90 day window. These folks are digging for more information.

It is possibly effective to snag that 90 day person with a pop up window to get them to take action.

I am in the process of wring a market trends report that is expertise based. The purpose is 'validation' needed in conjunction with other marketing initiatives. Stay tuned.

Jun 30, 2016 11:07 PM
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Yes, and I try making it as simply and easy to understand as possible.

Jun 30, 2016 10:52 PM
Toronto, ON

Yes.  Analysis is provided where appropriate.

Jun 30, 2016 10:15 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I do once in awhile - but not nearly as often as I used to - I didn't really find them of value for me personally

Jun 30, 2016 09:19 PM
Roy Kelley
Retired - Gaithersburg, MD

Our MLS provides excellent local market reports that can be shared.

Jun 30, 2016 08:18 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Most charts provided I do not know what to make out of it. 

45 homes on the market. Is that a lot or small? You need to explain with convincing data.  One problem is median prices applying if there are a lot 20,000 sf homes sold or next month only < 1500 sf homes were sold.

In my book most are trashed away as they come in.

Jun 30, 2016 02:56 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I dont write many, but when I do they are useful.

Jun 30, 2016 01:42 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I post a lot of market reports, that generally get received well.  Feel free to look them up.  I talk about the area, the numbers and the change over the prior week.  Spreadsheet formulas do all the "heavy lifting" for me.

Jun 30, 2016 01:16 PM