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Matt Berman, Matt Sells SD (Berman Estates Inc)

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Rainmaker
989,652
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

What are you marketing? That's the key IMO to target market

Jun 28, 2016 09:17 PM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

My approach with CPAs and attorneys is professional and the same as my approach to luxury market clients.

Jun 28, 2016 07:03 PM
Rainmaker
2,781,173
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The approach is pure...whats in it for them. Make your case....

Jun 28, 2016 12:12 PM
Ambassador
3,727,873
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

Matt, it's really easy to market to lawyers here in DC, because about one in every four adult humans have a law degree!

Jun 28, 2016 11:19 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Matt,

If I were you targeting these people, I would come up with a strategy after studying who to target and how to do it.  In our career, we have met several people who have represented the sports world.  It is not necessarily all that lucrative, due to the fact that many  sports figures are traded  every so many years.  They often tend to rend rather than buy, unless they are player of some stature.  

If I were to target CPA's and attorneys, I would target those who have a large sphere of clientele in the price range you are working in.  This requires some research prior to doing a direct marketing piece.  We are firm believers in understand the psycho-graphics of each market or type of profession we are targetting.  I hope this helps.  A

Jun 28, 2016 09:28 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

direct mail marketing is the best method for target marketing..... complement it with online marketing....

Jun 28, 2016 07:53 AM
Rainer
2,790
Michelle Paxton
Diversified Mortgage Group - Pleasanton, CA
Sr. Loan Officer serving CA and the East Bay Area!

You always have to target market and show them something that benefits them and their clients as well as giving referrals to them.  I mention what can help and save their clients time and money.  Do you have a marketing team or dept. that can assist?

Jun 29, 2016 03:41 AM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

What you can bring to their table ... and never ... I mean NEVER ask them for business. Build the relationship. Take them to lunch.  Some of my best referral business comes from attorneys. 

Jun 29, 2016 12:13 AM
Rainmaker
4,936,699
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Go for estate attorneys, they always need agents.

Jun 28, 2016 11:49 PM
Rainmaker
5,216,409
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Have done work with CPA's and attorneys. Most was referrals. Only one sports agent and it was difficult. The agent wanted to make all the decisions and the player was  not in agreement!

Jun 28, 2016 11:32 PM
Rainmaker
695,628
Nicholas Crane
Woodland Companies - Cadott, WI
Managing & Appraising Forest Land

we do a fair amount of work with attorneys, most is word of mouth that gets the job, and our website list it as one of our services. 

Jun 28, 2016 11:27 PM
Rainmaker
1,617,916
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I am putting together a marketing plan to market towards doctors myself. Great question

Jun 28, 2016 10:50 PM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Most lawyers have an agent they work wih, they get from the agent and teh agent gets from them but they still get something. To get IN, you have to have something they want or need. 

Jun 28, 2016 10:30 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading...

Jun 28, 2016 10:22 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not done it.

Jun 28, 2016 10:08 PM
Rainmaker
7,836,139
Roy Kelley
Retired - Gaithersburg, MD

Personal contacts and professional reputation will bring those referrals.

Jun 28, 2016 09:14 PM
Ambassador
6,393,494
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I do a lot of expert witness work for attnys.  Most is word of mouth referrals.

Jun 28, 2016 03:29 PM
Ambassador
3,164,294
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Nope, my only people niche marketing is to retirees.  I live in a market with a high retiree ownership.

Jun 28, 2016 02:42 PM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I market toward anyone and everyone.

Jun 28, 2016 12:19 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I thought about that years ago but nixed it and decided to not get wrapped up on focusing on certain professions and just work my niches that I enjoy.

Jun 28, 2016 11:56 AM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Most attorneys in this area got a broker license. 2/3 agents are former CPA accountants or CPAs.  

Jun 28, 2016 11:48 AM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Ron and Alexandra Seigel have several good suggestions.  Good luck Matt Berman 

Jun 28, 2016 11:07 AM
Ambassador
5,049,450
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I would think direct mail marketing would be best, but also getting out to meet some of these potential referral partners, either directly or perhaps through an introduction from someone they know. Curious what others are doing - I m not marketing to these individuals

Jun 28, 2016 08:39 AM