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Rainmaker
5,583,173
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

what do I focus on?  it depends on whatever I'm marketing at that moment....it may be 55+ buyers; fix and flip homes; a certain style of home for a specific buyer client; land for builders; and another dozen niche areas...

how often do I do them? land is done once every month to several thousand land owners; free market analysis is NOW done every quarter to 7,650 single family homes; fix and flips every month; and whatever someone needs will be done on an as it comes basis!!

Do I focus on past clients? NO...NEVER....IF THEY DON'T REMEMBER ME, I MUST HAVE DONE A SHITTY JOB!!! NOT!!!  I want new clients....others are in the mix anyway....

of course, I do a specific batch of postcards (500) with every new listing, sale pending and closed home/condo....     my past sphere receives those frequently..... the more I mail the stronger the presence.... perception becomes reality VERY QUICKLY in the real estate business....

Jun 27, 2016 12:41 AM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jonathan Crompton - your best bet - read posts about this topic from Barbara Todaro - or just pick up the phone..

(She already answered this Q)

Jun 27, 2016 03:52 PM
Ambassador
3,035,052
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Barbara Todaro  is the best person to answer this question for you. 

We focus on expired listings. 

Jun 27, 2016 11:54 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

When I did, I focused on the farm area and would try to send a piece every quarter.  Sometimes more often.

Jun 27, 2016 03:22 AM
Rainmaker
4,555,011
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

See the answer by Barbara Todaro.  Rinse.  Repeat.   

Jun 27, 2016 02:11 AM
Ambassador
2,679,649
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Barbara Todaro is the go-to person on this topic!

Jun 27, 2016 01:03 AM
Rainmaker
1,840,356
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Neighborhoods every 3 weeks in selling season, 1 a month after that. None at Xmas, Jan.

Clients every 2 months.

Jun 27, 2016 12:45 AM
Rainmaker
5,772,353
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jonathan,

We would keep assessing the ROI, know the market inside out especially lifestyle and forcus on mailers knowing who we are talking to.  A

Jun 27, 2016 12:18 AM
Rainmaker
4,854,437
Richard Weeks
Dallas, TX
REALTOR®, Broker

Parked and waiting for Barbara Todaro response.

Jun 26, 2016 11:46 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I use mailers to support the neighborhoods I work and specialize in and have listings in. Just sold letters work. 

Jul 02, 2016 01:28 PM
Rainmaker
1,619,416
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

If you decided to go with direct mail, set your budget and volume. 

Jun 27, 2016 06:59 AM
Rainmaker
1,498,708
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Used to do farming mailers back in the day, but that was ages ago.  Haven't done them in recent history.

Jun 27, 2016 04:44 AM
Ambassador
3,339,834
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I do not do mailers ... my marketing efforts are exclusively online. I mailed to 1,000 homes in my hood when I first started in the business 14 years go. The ROI just was not there. 

Jun 27, 2016 03:43 AM
Rainmaker
4,903,546
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

 5 farm areas.

Jun 27, 2016 01:48 AM
Rainmaker
1,157,785
FN LN
Toronto, ON

It depends on the purpose of the mailer and the target audience.

Jun 26, 2016 11:59 PM
Rainmaker
1,617,866
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I do 300 postcards each week to out of state owners promoting management and sales.

Jun 26, 2016 11:52 PM