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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Important and even if it wasn't, why take any chances that your listing is fully described? 

Jun 25, 2016 01:10 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

It is very important.  It IS read.  You can be sure your seller is going to read it, so make it good!

Jun 25, 2016 01:09 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     It is everything!  It needs to be detailed, it needs to be written for SEO, it needs to be truthful.  The written is going to carry through to many third-party websites, it is the same write-up you will use on your blog posts and social media sites.

Jun 25, 2016 09:04 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

It's VERY important. This is being read by consumers many of whom look by themselves first, THEN contact an agent. The copy should mirror the excitement of the photos.

Jun 25, 2016 07:05 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Very important as others before have said.  You are representing the seller who expects you to write accurate description that will showcase their property in the best light.


Jun 25, 2016 04:04 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

If I had the choice I would take the write up

Jun 25, 2016 12:46 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Good question.

Try something like this at the last sentance.

"Find the Red Rooster, and take the FREE community calendar about Falcon Falls Estates."

A full service real estate agent will be at the house when the buyers arrive with their agent. You can observe them when the 'see' the red rooster and what they do as a result. Then you will understand, if your writing was not dry as toast, they read every word.


Jun 25, 2016 12:43 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

I think it showcases the lifestyle of the home and the area.

Oct 11, 2016 11:20 AM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

I think the mls description is the most important piece of ad writing one does with a listing. 

Jun 26, 2016 08:12 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I read them. There is a lot of comedic humor in reading them. It's like bloopers on steroids. 

That said, I feel the description is very important ... it needs to tell a story and invite people in.

Jun 26, 2016 02:46 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I have to say photos and a great MLS write up makes the difference. People do read them.

Jun 26, 2016 12:33 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Very important to make people appreciate the photographs and show the property!

Jun 25, 2016 11:55 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

I wish agents read them with care. I get easily frustrated by phone calls with questions that are answered in the write up.

Jun 25, 2016 10:18 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

It is important.

Jun 25, 2016 10:12 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I think it's important though not always the procurring cause - many buyers are more visually oriented these days.

After all, Emojis are now popular aren't they?


Jun 25, 2016 10:06 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

A picture is worth a thousand words...or so I'm told...

Jun 25, 2016 09:24 PM
Roy Kelley
Retired - Gaithersburg, MD

A correct description is very important. 

Jun 25, 2016 09:06 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

It is indeed very important not Melissa 

Jun 25, 2016 03:16 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I suspect that the most important thing on the mls is the price and location.

Jun 25, 2016 03:05 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Yes they get read. Photos need to be good and the write up needs to sell the features and set realistic expectations for any showings.

Jun 25, 2016 01:25 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I hope the buyers read them. As an agent, I read them.

Jun 25, 2016 12:57 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It is super important and can get you SEO placement. Choose your words carefully and your property will be found.

Jun 25, 2016 12:54 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Our MLS transmits the listing to third party sites and we all know how much the consumers love those. So I do think the write up is important. 

Jun 25, 2016 11:26 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I know people read them. Can be useful when written properly.

Jun 25, 2016 11:10 AM
Nicholas Crane
Woodland Companies - Cadott, WI
Managing & Appraising Forest Land

I think it is very important, pictures are nice but a well written and complete MLS listing.  I think it is a kiss of death on a house if the info is incorrect or incomplete.  Write it well and go back and check it before publishing. 

Jun 25, 2016 10:59 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Yes it is very important and you do want your seller to be reading what you have to say about their home. This is an area you can make a difference!! Trust me they read what you have to say as well as look at the photos!

Jun 25, 2016 10:33 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I think photo's first and then they read the description.  It is very important.

Jun 25, 2016 06:33 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Since the write up and the photos carry through to so many websites, I would say it is just as important as the photos.  An interested party will want to read about the home as well as browse the pics.

Jun 25, 2016 05:45 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think it's very important and I know that it's read.

Jun 25, 2016 05:18 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

VERY!!!  Agents read it and it gets pushed out to other websites.  Sellers and buyers read it.

Jun 25, 2016 05:11 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Important to fill in the gaps left wide open by the MLS default choices.

Jun 25, 2016 03:07 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I think these days photos may be more compelling but depends on the property. One can't assume so the write should be a great one with a compelling story and no typos. And of course if the photos are crappy buyers may depend on the write-up

Jun 25, 2016 03:03 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I think it is very important, pictures for sure.

Jun 25, 2016 02:52 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Melissa Marro The write up is important. It is a synopsis of the properties highlights.

Jun 25, 2016 02:32 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I go straight to the specs . . . and it's frustrating how few agents fill in that information completely (or at all). We have too few mandatory form fields.

Jun 25, 2016 02:03 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

The description and the photos are both important as part of the marketing of the property.   

Jun 25, 2016 01:57 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Relevant & revealing to all...Standard of care applies

Jun 25, 2016 01:33 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

The compliance dept staff reads every word and I periodically contact them for violations. Even neighborhood photos are copied from other agents listings. Descriptions: 6000 ac lot, commission $3  etc. Many agents can not spell.  Qant a quok sall.... Truly reflecting poor professionalism.

Jun 25, 2016 01:29 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Most agents write the remarks for other agents but it should be written for the consumers who will be reading it.

Jun 25, 2016 01:21 AM