Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.)

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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Jeff - If it's to stir up some excitement and anticipation, I'm fine with it. Greater exposure and competition will benefit the seller. If it's to increase the opportunities for a double-side, and creates an uneven playing field, I'm opposed.

Jun 23, 2016 03:54 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I like the excitement it can create - it is almost like hearing

"Runners on your marks, get ready, set, GO !"

Jun 23, 2016 01:32 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Anticipation......It's making me wait.




May be good for the seller.

Certainly good for the agent with the name on the sign.

Jun 23, 2016 12:45 PM
Tamra Lee Ulmer
Arizona Resource Realty - Payson, AZ
NRBA ~FORCE~ Over 1000 REO Assets SOLD!

Yes, I use this on many properties with excellent results.

Jun 23, 2016 08:14 AM
Allie Angeloni
Long Realty - Oro Valley, AZ

I see it often in our age-restricted community, and it usually means that the LA has a buyer, and the house doesn't make it to the MLS, and there are no flyers in the box!  They are trying to get one of their buyers, or a buyer from their brokerage to have a client, and keep it all in-house Jeff Dowler CRS.  The Pro for the seller is a possible 'few days on market' and a 'quick sale', though maybe yes or maybe no on the highest price.  The Pro for the LA is that they get exposure for their name and their company, and a possible 'quick sale'.  

Jun 23, 2016 05:43 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

It is the listing agent trying to sell it before it hits mls, and they get the buyer and seller.

Jun 23, 2016 02:48 AM
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

Limiting the pool of buyer that will see the sign is NEVER in the best interest of the seller... If it is not in the MLS it is not really on the open market... regardless of how a listing agent wants to spin it.

It is for the benefit of the listing agent to double dip...

It is for the benefit of the listing agent to double dip...

It is for the benefit of the listing agent to double dip...


Jun 23, 2016 02:32 AM
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

It is happening here to keep the sale with the listing agent; while they may have gotten full price whom is to say if they would have gotten more if it had gotten to the MLS aw we are ethically supposed to do.

Jun 23, 2016 02:13 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I think it is more benefit to the agent!

Jun 23, 2016 01:39 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I think it is a way for agents to get both ends of the deal. List the property from day one.

Jun 23, 2016 01:33 AM
Yolanda Cordova-Gilbert
Richmond, TX

We as a builder use it all the time very effectively...for the nost part!

Jun 25, 2016 09:18 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jeff - I am really not a fan. Either the home is for sale or it isn't.

Jun 24, 2016 03:33 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Not when it's put up weeks ahead, no price decided (really??) and seller still working to get it ready..takes the excitement out of it..I want all agents on a level playing field..ready get set..bring your buyers and the best offer wins!!

Jun 24, 2016 04:55 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty


Jun 23, 2016 11:19 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

If I am the seller I would suggest that the listing agent wait for few days after it is active on the market so that there will be time for all buyers to see it and make an offer.

Jun 23, 2016 10:30 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Not allowed in my area

Jun 23, 2016 10:15 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I think it's to make the agent's phone ring.

Jun 23, 2016 10:05 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

You only have 1 chance to be a new listing, i say dont waste it on a coming soon sign. When people see, like and want to see, you should be able to get them in to see and make their offer on the spot, not coming soon

Jun 23, 2016 09:58 PM
Roy Kelley
Retired - Gaithersburg, MD

I have never used them but they are common.

Jun 23, 2016 09:08 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

It generates buzz for the sale.

Jun 23, 2016 07:11 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Why not? The more opportunities to market your business, the better. 

Jun 23, 2016 05:06 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jeff Dowler CRS - a good promo of the home for sure....

Creating that curiosity should help more buyers stop by at first showing - and the home may go off-market soon,... (and possible multiple offers)

Jun 23, 2016 04:02 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Our MRIS rules make it not kosher to show a Coming Soon listing until it comes on the market.  But if there is a sign with Coming Soon, and it's not on MRIS, we can show it to anyone who calls -- agent or unrepresented buyer.  I've used the MRIS version on condo listings where you can't have signs and it does help create buzz ahead of time.


Jun 23, 2016 03:19 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Illegal in MInnesota unless there is a listing agreement for a later start date.

Jun 23, 2016 01:15 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Deceptive and intended to cut out the other REALTOR®

Jun 23, 2016 12:36 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I don't have a problem with it.

Jun 23, 2016 12:28 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I do not really like it Jeff, why not just put it on the MLS?

Jun 23, 2016 12:17 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Creates problems for coop agents whose clients don't understand why they can't see it !

Jun 23, 2016 12:10 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I think it's more for the benefit of the agent. Of course maybe it's different in certain markets. I don't buy into the whole coming soon thing. 

Jun 23, 2016 11:37 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Must check with the local board rules on signage. Some boards will not allow yard signage with agent/broker information unless in the MLS

Jun 23, 2016 10:15 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    I have used them; they can help get the word out while the property is being prepared for sale.

   Regrettably, a lot of agents use this tactic for pocket listings.

Jun 23, 2016 09:29 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties



I regularly use this, of course those are my investor clients and it's done while the home is under construction.  Almost sold one of my prior listings THREE TIMES while it was under construction... of course it was right across the street from another house for sale and mine had a view... the other one backed a major street and had no view.  It sold after being in the MLS for a month.  Once homes are ready to go, they go in the MLS for all to show.  On the one I listed today, I even called two agents in the area I have done business with and invited them to see it.  They're both bringing buyers! 

My investors like the coming soon and would rather get the home sold.  If they can sell it for their target price before being completed, the can save money on staging, marketing and holding costs.  Definitely in their best interest!

I don't do coming soons with traditional sellers, unless their home needs some TLC to get top dollar.  Did a coming soon like this last year and had a list of 15 agents wanting to show it by the time it was ready.  Sold the home on day ONE... in multiples and well over list.  But that was a rarity on many levels!

Jun 23, 2016 08:59 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Agents here abuse it. Just recently I had a buyer call the sign on a coming soon. He told her he already had an agent. She said, no problem, I can still let you in to see it. He called me and said he was going to see it. When he got there, the agent let him see it, and asked if he liked it. Then she said " let's go ahead and get these dual agengy forms signed while you're here."

Jun 23, 2016 06:36 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I think that it's never soon enough and generally a waste of time and money.

Jun 23, 2016 05:34 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jeff Dowler CRS It better be for the benefit of the seller and with their permission. If the reason is ligimate, I don't see a problem.

Jun 23, 2016 04:48 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My sellers love it and think it gets the word out and interest building. I play fair but know some agents don't.  All parties get the same spiel.

Jun 23, 2016 04:22 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

If done properly, it can be a benefit to the seller.  But, it must be a signed listing with an agreed upon cooperation with other agents and a limited time for keeping it in a coming soon status.

Jun 23, 2016 03:54 AM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

We have made a big deal of coming soon. My company has an interoffice app that we are to use this for plus the MLS just added this also.

I'm not doing any signage for this though.

Jun 23, 2016 03:21 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Opportunity to do business and make money...As long as client gets results

Jun 23, 2016 02:51 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

There are some "coming soon" signs and ads that never seem to hit the MLS and in our area that is considered acceptable as long as the proper documentation is on file with the local board.   Regardless of what I think, the occurence is now a part of the current real estate scene albeit not a significant part.

I'm not sure who benefits more - broker or seller --- I guess it depends on the objective of each party.

Jun 23, 2016 01:31 AM
Toronto, ON

They are legal in my jurisdiction as long as the required disclosures are made.

Jun 23, 2016 01:24 AM
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Passionate about helping others achieve success!

I like having the ability to see new listings before they hit the market as I can prep my buyer clients, and it helps if I have a new listing coming soon in the neighborhood. I have used it a few times as a "heads up" to serious buyers in the market who might be interested so they don't write on something else before it is available!

Jun 23, 2016 01:18 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


There is one of those not far from us.  There has been an open house there, and the sign still says coming soon...It is a sign of someone who is unconscious of details.

Horefully, it benefits the seller.  The agent gets to show their prowess at listing, and if the property never hits the market--OOOOPS!  A

Jun 23, 2016 01:08 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I like it.

I use it.

And those who don't want advance notification can ignore such signage.

In the cases where I use "Coming Soon' it is always to the benefit of the homeowner. That is not to suggest the buyer does not also benefit.

And the overwhelming number of instances the property sells with 1 day on the PUBLIC market.

Assuming to know the intent of the seller can lead to a false understanding.


Jun 23, 2016 01:04 AM